[Federal Register Volume 78, Number 168 (Thursday, August 29, 2013)]
[Notices]
[Pages 53461-53463]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2013-21048]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-13-0910]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-639-7570 or 
send comments to Leroy Richardson, 1600 Clifton Road, MS D-74, Atlanta, 
GA 30333 or send an email to [email protected].
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should

[[Page 53462]]

be received within 60 days of this notice.

Proposed Project

    Message Testing for Tobacco Communication Activities (OMB No. 0920-
0910, exp. 1/31/2015)--Revision--National Center for Chronic Disease 
Prevention and Health Promotion (NCCDPHP), Centers for Disease Control 
and Prevention (CDC).

Background and Brief Description

    Tobacco use remains the leading preventable cause of death in the 
United States. Recent legislative developments highlight the importance 
of tobacco control--including the dissemination of appropriate tobacco 
control messages--in efforts to improve the nation's health. These 
developments include the Prevention and Public Health Fund, established 
by the Affordable Care Act (ACA), which supports initiatives designed 
to reduce the health and financial burden of tobacco use through 
prevention and cessation approaches. An essential component of this 
initiative is a national campaign to increase awareness of the health 
consequences of tobacco use and exposure to secondhand smoke. The 
campaign is being planned and implemented by the Office on Smoking and 
Health (OSH) at the Centers for Disease Control and Prevention (CDC). 
OSH serves as a resource for tobacco and health information for the 
public, health professionals, various branches of government, and other 
interested groups.
    In 2012, OSH obtained OMB approval of a generic clearance that 
established a unified information collection framework for the 
development of tobacco-related health messages, including messages 
related to the ACA-funded tobacco education campaign (Message Testing 
for Tobacco Communication Activities (MTTCA), OMB No. 0920-0910, exp. 
1/31/2015). Since that time, CDC has employed the MTTCA clearance to 
collect information about smokers' and non-smokers' attitudes and 
perceptions, and to pre-test draft messages and materials for clarity, 
salience, appeal, and persuasiveness. A variety of information 
collection strategies are supported through this mechanism, including 
in-depth interviews, in-person focus groups, online focus groups, 
computer-assisted, in-person, or telephone interviews, and online 
surveys. CDC requests OMB approval for each data collection by 
submitting an Information Collection Request that describes project 
purpose, use, and methodology. CDC's authority to collect information 
for public health purposes is provided by the Public Health Service Act 
(41 U.S.C. 241) Section 301.
    CDC plans to revise the generic MTTCA clearance, which was 
initially approved with the following estimates: 5,775 annualized 
burden hours and 14,974 annualized responses. The initial estimates 
were based on the number of respondents who were likely to participate 
in information collection activities such as focus groups, interviews, 
and surveys. The initial estimates did not account for specific 
screening activities that are necessary to identify respondents from 
key target audiences. As a result, the initial MTTCA clearance 
underestimated the total number of respondents involved in CDC-
sponsored information collection. The planned revision will adjust for 
screening and recruitment by allocating 20,000 additional respondents, 
and 667 additional burden hours, to the annualized estimates.
    The generic MTTCA clearance will continue to support the 
development and testing of tobacco-related health messages for the 
general public and subpopulations. For example, screening activities 
may be conducted to involve individuals who are Lesbian, Gay, Bisexual, 
and Transgender (LGBT); individuals who are active military or 
veterans; individuals who suffer from depression and/or anxiety, and 
individuals who are English-speaking Hispanics. CDC may also request 
information about smoking status (e.g., current non-smoker, current 
smoker, ex-smoker). Screening results will be used to segment target 
audiences, interpret findings, and explore the development of tailored 
messages for population subgroups. The estimated burden per response 
for screening is 2-3 minutes.
    CDC will continue to use the MTTCA clearance to develop and test 
messages and materials for current and future phases of the ACA-funded 
media campaign, OSH's ongoing programmatic initiatives including the 
Media Campaign Resource Center (MCRC) and reports from the Office of 
the Surgeon General, and collaborative efforts within CDC. The MTTCA 
generic clearance may also be used to facilitate the development of 
tobacco-related health communications of interest to CDC and other 
federal partners, including the Food and Drug Administration (FDA), the 
Substance Abuse and Mental Health Services Administration (SAMHSA), the 
National Institutes of Health (NIH), and the National Cancer Institute 
(NCI).
    The revision request does not affect the current expiration date of 
January 31, 2015. The estimated annualized number of responses will 
increase from 14,974 to 34,974 and the estimated annualized burden 
hours will increase from 5,775 to 6,442. Participation is voluntary and 
there are no costs to respondents other than their time.

                                                            Estimated Annualized Burden Hours
--------------------------------------------------------------------------------------------------------------------------------------------------------
                                                                                                             Number of        Average
             Type of  respondents                       Data collection  method              Number of     responses per    burden per     Total burden
                                                                                            respondents     respondent       response       (in hours)
--------------------------------------------------------------------------------------------------------------------------------------------------------
                                               Screening and Recruitment................          20,000               1            2/60             667
                                               In-depth Interviews (In Person,                        67               1               1              67
                                                telephone, etc.).
                                               Focus Groups (In Person).................             160               1             1.5             240
General Public and Special Populations.......  Focus Groups (Online)....................             120               1               1             120
                                               Short Surveys (Online, Bulletin Board,              6,001               1           10/60           1,000
                                                etc.).
                                               Medium Surveys (Online)..................           7,334               1           25/60           3,056
                                               In-depth Surveys (Online)................           1,292               1               1           1,292
                                                                                         ---------------------------------------------------------------
    Total....................................  .........................................          34,974  ..............  ..............           6,442
--------------------------------------------------------------------------------------------------------------------------------------------------------



[[Page 53463]]

Leroy A. Richardson,
Chief, Information Collection Review Office, Office of Scientific 
Integrity, Office of the Associate Director for Science, Office of the 
Director, Centers for Disease Control and Prevention (CDC).
[FR Doc. 2013-21048 Filed 8-28-13; 8:45 am]
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