[Federal Register Volume 78, Number 163 (Thursday, August 22, 2013)]
[Notices]
[Pages 52195-52197]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2013-20468]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Office of the Secretary


Announcement of Requirements and Registration for ``Healthy Young 
America Video Contest''

AGENCY: Office of the Secretary, Assistant Secretary for Public 
Affairs, HHS.

ACTION: Notice.

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SUMMARY: In an effort to enroll the maximum number of uninsured young 
Americans into individual health plans in the upcoming open enrollment 
period, multiple mediums and methods of reaching the uninsured 
population are necessary. HHS and Young Invincibles are co-sponsoring 
the ``Healthy Young America'' Video Contest with two primary goals: 
First, directly reaching the uninsured population through video views 
and votes; and second, the production of high-quality videos that can 
be further promoted to the target population.

DATES: The Contest is open from 10 a.m. Eastern Daylight Time (``EDT'') 
on August 19, 2013 through 11:59 p.m. EDT on September 23, 2013.

FOR FURTHER INFORMATION CONTACT: Erin Seidler, 202-690-6453; Jason 
Young, 202-690-5852.

SUPPLEMENTARY INFORMATION: The statutory authority for this challenge 
competition is Section 105 of the America COMPETES Reauthorization Act 
of 2010 (Pub. L. 111-358).
    Subject of Challenge Competition: This Fall, many young Americans 
will have more health insurance options available to them than ever 
before. The Affordable Care Act (ACA) will help more individuals enroll 
in private health insurance plans. Young Invincibles and the U.S. 
Department of Health & Human Services have created a competition that 
will tap into the creativity and energy of young Americans while 
raising awareness about the new law and encouraging young people to 
take advantage of the benefits of health insurance.

Eligibility Rules for Participating in the Competition

    The Challenge is open to any Contestant, defined as an individual 
or team of U.S. citizens or permanent residents of the United States 
who are 13 years of age or older (with the permission of a parent/
guardian if under 18 years of age). Contestants may submit more than 
one entry if they have developed more than one video.
    To be eligible to win a prize under this challenge, an individual 
or entity--
    (1) Shall have registered to participate in the competition under 
the Official Rules for the challenge, available at the Web site 
described below;
    (2) Shall have complied with all the requirements under this 
section;
    (3) In the case of a private entity, shall be incorporated in and 
maintain a primary place of business in the United States, and in the 
case of an individual, whether participating singly or in a group, 
shall be a citizen or permanent resident of the United States; and
    (4) May not be a Federal entity or Federal employee acting within 
the scope of their employment. Federal employees seeking to participate 
in this challenge outside the scope of their employment should consult 
their ethics official prior to developing their submission.
    (5) May not be employees of HHS/ASPA or Young Invincibles, judges 
of the Challenge, or any other party involved with the design, 
production, execution, or distribution of the Challenge or their 
immediate family (spouse, parents or step-parents, siblings and step-
siblings, and children and step-children).
    (6) Shall not be an HHS employee working on their applications or 
submissions during assigned duty hours.
    (7) Federal grantees may not use Federal funds to develop COMPETES 
Act challenge applications unless consistent with the purpose of their 
grant award.
    (8) Federal contractors may not use Federal funds from a contract 
to develop COMPETES Act challenge applications or to fund efforts in 
support of a COMPETES Act challenge submission.
    An individual or entity shall not be deemed ineligible because the 
individual or entity used Federal facilities or consulted with Federal 
employees during a competition if the facilities and employees are made 
available to all individuals and entities participating in the 
competition on an equitable basis.
    By participating in this Challenge, Contestants agree to the 
Warranty, Indemnification and Limitations of Liability provided for in 
the Official Rules.

First Contest: Invincibility Theme

    The first contest will focus around the theme of the invincibility 
myth and young people. It will be focused on demonstrating why all 
young people need health insurance and how it's useful for active and 
healthy people. The two primary hooks for launch

[[Page 52196]]

videos will be sports and pranks gone wrong.

Second Contest: Music & Culture Theme

    The second contest will focus on the benefits of health insurance 
broadly. Video submissions will be focused around music. They can be 
original songs, autotuned videos, covers of popular songs, music 
videos, or other such similar styles. Primary hook videos will be 
around similar themes.

Third Contest: Animation

    The third contest will be educational-styled videos focused on 
using motion graphics, infographics, and Active Type to make heavily 
stylized videos about facts related to the Affordable Care Act and open 
enrollment.
    The Contest is open from 10 a.m. Eastern Daylight Time (``EDT'') on 
August 19, 2013 through 11:59 p.m. EDT on September 23, 2013.

Video Requirements

    The purpose of this Contest is to raise awareness of the Patient 
Protection and Affordable Care Act, specifically as it relates to 
Americans aged 18 through 34. Videos should promote that general 
purpose, as well as be consistent with the criteria of the category in 
which they are submitted.
    In addition, Videos:
     Must meet the category's stated time criteria, must not 
exceed 100MB max file size, and must be in MP4 or .MOV formats;
     Must be the Creator's own work product, and may not 
contain any third party material unless the Entrant has obtained all 
necessary rights to use that material;
     Must not be unlawful, threatening, abusive, harassing, 
defamatory, libelous, deceptive, fraudulent, invasive of another's 
privacy, tortious, or contain explicit or graphic descriptions or 
accounts of sexual acts, or otherwise contain any other content that 
Sponsors deem to be objectionable;
     Must not victimize, harass, degrade, or intimidate an 
individual or group of individuals on the basis of religion, gender, 
sexual orientation, race, ethnicity, age, or disability;
     Must not contain an advertisement, solicitation, or other 
commercial content;
     Must meet all terms of these Official Rules;
     Must not have been previously entered into any other video 
contest, regardless of previous contest outcome, or published in any 
medium.

Registration Process for Participants

    Entries must be submitted through the Contest Site at 
www.healthyyoungamerica.org. Interested persons should read the 
Official Rules posted on the Challenge site, 
www.healthyyoungamerica.org. All information in the entry form must be 
completed.
    Prize: There will be four types of prizes awarded in the Contest: 
(1) Early Bird Rewards, (2) an Early Bird Prize, (3) Finalist Prizes, 
and (4) the Grand Prize. Cash prizes will be paid by check, made out to 
the Entrant of record. The odds of winning will depend on the number of 
entries received.

(1) Early Bird Rewards

    The Early Bird Rewards will be awarded to the first 100 Entrants.

(2) Early Bird Prize

    In addition, the Judges will select one Early Bird Prize winner 
from among those submitting valid entries by 11:59PM EDT on September 
2, 2013. The Early Bird prize is $1,500.

(3) The Finalist Prizes

    The first place Finalist Prize in each category is $3000. Second 
and third place Finalist Prizes are $2500 each.

(4) Grand Prize

    The Grand Prize is an additional $2000. In addition, the Grand 
Prize winner will be invited to the announcement event in October at a 
location to be decided.

Basis Upon Which Winner Will Be Selected

    The judging panel will make selections based upon the following 
criteria:
You Are Not Invincible (30-60 seconds)

    Videos in this category should convey the need for young people 
(ages 18-35) to have health insurance and must feature or touch upon 
the idea that young people are not invincible. Evaluated on creativity, 
originality, production value, and use of humor.

Perform a Song (30-90 seconds)

    Express the necessity for young people to have health insurance in 
a fun and memorable way through music. Evaluated on creativity in 
addressing the benefits of health insurance, originality, production 
value, use of humor, and memorability.

Animation (not over three minutes)

     Include motion graphics, infographics, and/or Active Type
     Include at least four of the following facts:
    [cir] You can stay on your parents' plan until age 26
    [cir] Insurers cannot drop you if you get sick or deny you coverage 
if you have a pre-existing condition
    [cir] As of October 1st 2013, insurers will compete for your 
business on new online health insurance marketplaces (located at 
healthcare.gov) like airlines do on travel Web sites
    [cir] Discounts will be provided to help purchase health insurance 
for individuals who earn roughly $46,000 or less
    [cir] You could even be eligible for free health insurance through 
Medicaid if you earn roughly $15,000 or less
    [cir] Starting in 2014, almost everyone will be required to have 
insurance
     Include at least 3 of the following facts:
    [cir] There will be a variety of plans and benefits to choose from
    [cir] Preventive care is covered at no additional cost to the you
    [cir] Women cannot be charged more than men based on their gender
    [cir] There are no annual or lifetime limits on coverage
    [cir] Insurance companies have to spend at least 80% of the premium 
dollars you pay on health services, rather than advertising or profits
    [cir] Plans must cover FDA-approved contraceptive methods for women 
at no extra cost to you
     Include at least 2 of these facts:
    [cir] Over Nearly 20 million young adults (ages 18-35) across the 
country lack basic health insurance coverage
    [cir] 3 million previously uninsured young adults have joined their 
parents' health insurance plan.
    [cir] Three-quarters of Americans (ages 19-29) will be eligible for 
free or discounted health insurance
    [cir] Young people have the highest rate of injury-related 
emergency department visits among all age groups
    Videos in this category may present the facts using different 
wording and/or in a different order. Evaluated on creativity employing 
the required facts, originality, production value, and visual 
engagement.

Additional Information

    Regarding Copyright/Intellectual Property: Upon Submission, each 
Contestant or Entrant warrants that he or she is the sole owner of the 
submission, that the Submission is wholly original with the Contestant 
and does not infringe on any copyright or any other rights of any third 
party of which the Contestant is aware.

Submission Rights

    By participating in this Challenge, Contestant grants to the 
contest sponsors rights in contest entries as specified in the Official 
Rules available at www.healthyyoungamerica.org.

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Compliance with Rules and Contacting Contest Winners

    Finalists and the Contest Winners must comply with all terms and 
conditions of the Official Rules, and winning is contingent upon 
fulfilling all applicable requirements. Awards may be subject to 
Federal income taxes, and the contest sponsors will comply with the 
Internal Revenue Service withholding and reporting requirements, where 
applicable.

General Conditions

    The Sponsors reserve the right to cancel, suspend, and/or modify 
the Challenge, or any part of it, for any reason, at the sponsors' sole 
discretion. Participation in this Challenge constitutes a contestant's 
full and unconditional agreement to abide by the Challenge's Official 
Rules. available at www.healthyyoungamerica.org.

    Authority:  15 U.S.C. 3719.

    Dated: August 16, 2013.
Dori Salcido,
Assistant Secretary for Public Affairs.
[FR Doc. 2013-20468 Filed 8-19-13; 11:15 am]
BILLING CODE 4150-45-P