[Federal Register Volume 78, Number 102 (Tuesday, May 28, 2013)]
[Notices]
[Pages 31940-31941]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2013-12480]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60-Day-13-13TD]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-639-7570 or 
send comments to Ron Otten, 1600 Clifton Road, MS-D74, Atlanta, GA 
30333 or send an email to [email protected].
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should be received 
within 60 days of this notice.

Proposed Project

    ``So What? Telling a Compelling Story'' Template--New--Office of 
Public Health Preparedness and Response (OPHPR), Centers for Disease 
Control and Prevention (CDC).

Background and Brief Description

    Background: Stories are difficult to gather and track; therefore, 
OPHPR must use a creative method to collect relevant stories on the 
impacts of the Public Health Emergency Preparedness (PHEP) grant in 
state and local health departments and at the community level. Several 
resources and tools exist within CDC and partner organizations to share 
stories but the stories tend to be dated or already used in another 
capacity. OPHPR must be proactive in leveraging this template to 
collect new, timely anecdotes, described as ``leads'' in the rest of 
this notice, versus full stories, in order to describe the current 
successes and challenges public health officials face implementing the 
PHEP grant and associated activities.
    CDC requests Office of Management and Budget (OMB) approval to 
collect information for three years.
    Description: The storytelling template is a single page, double-
sided guide for storytellers, described as ``sources'' in the remainder 
of this notice. With this tool, developers intend to dramatically 
reduce the burden on respondents and employees who may otherwise engage 
in complete story development with each new event. In this manner, 
staff may tease out pertinent and timely leads for potential 
development at a later date based on the needs of leadership. 
Development of a complete story from this template will occur with a 
small percentage of the leads. The text specifically requested is the 
source's name, telephone number, email address, organization, job 
title, the topic of the

[[Page 31941]]

compelling story, a headline, and up to three key bullet points. The 
intent of this template is to guide the development of bullets and 
headlines describing successes, impacts, and other funding-related 
activities.
    The goals of these leads are shaped by four topics:
    1. Showcasing the nature of the preparedness and response 
challenge: Something observed at ground level that clearly illustrates 
why preparedness and response work is necessary.
    2. Illustrating the public health contribution: Examples that prove 
public health preparedness and response not only makes a difference, 
but also describe the unique approach public health brings to emergency 
response.
    3. Supporting the evidence-base: Examples that compliment 
qualitative research on evidence based interventions.
    4. Demonstrating return on investment: Leads describing awareness 
of how funds are used and demonstrating fiscal responsibility and 
transparency. OPHPR representatives intend to collect story leads from 
a variety of sources including CDC Field Staff, state health officers, 
local health department directors, preparedness planners, non-public 
health preparedness and response partners, the public and volunteer 
group members. The developers plan to leverage existing communications 
channels if the leads are used or developed into more lengthy stories. 
Just as stories are used currently, leads from this template will be 
potentially used in congressional inquiries, leadership presentations, 
annual reports, and CDC OPHPR Web sites.
    There are no costs to respondents other than their time.

                                        Estimated Annualized Burden Hours
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                                                                      No. of        Avg. burden
      Type of respondents           Form name         No. of       responses per   per response    Total burden
                                                    respondents     respondent       (in hrs.)       (in hrs.)
----------------------------------------------------------------------------------------------------------------
CDC Field Staff, state health   ``So What?                   100               1           30/60              50
 officers, local health          Telling a
 department directors,           Compelling
 preparedness planners, non-     Story''.
 public health preparedness
 and response partners, the
 public and volunteer group
 members.
CDC Field Staff, state health   So What? Telling              30               1             1.5              45
 officers, local health          a Compelling
 department directors,           Story follow-up
 preparedness planners, non-     questions.
 public health preparedness
 and response partners, the
 public and volunteer group
 members.
                               ---------------------------------------------------------------------------------
    Total.....................  ................  ..............  ..............  ..............              95
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Ron A. Otten,
Director, Office of Scientific Integrity, Office of the Associate 
Director for Science, Office of the Director, Centers for Disease 
Control and Prevention.
[FR Doc. 2013-12480 Filed 5-24-13; 8:45 am]
BILLING CODE 4163-18-P