[Federal Register Volume 78, Number 86 (Friday, May 3, 2013)]
[Notices]
[Page 26051]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2013-10426]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Medicare & Medicaid Services


Statement of Organization, Functions, and Delegations of 
Authority

    Part F of the Statement of Organization, Functions, and Delegations 
of Authority for the Department of Health and Human Services, Centers 
for Medicare & Medicaid Services (CMS), (last amended at Federal 
Register, Vol. 76, No. 75, p. 21909, dated April 19, 2011) is amended 
to revise the functions of the Office of Communications (OC).
    Under Part F., Section FC. 20 (Functions) for OC is revised as 
follows:
     Serves as CMS' focal point for internal and external 
strategic and tactical communications providing leadership for CMS in 
the areas of customer service; Web site operations; traditional and new 
media including web initiatives such as social media supported by 
innovative, increasingly mobile technologies; media relations; call 
center operations; consumer materials; public information campaigns; 
and public engagement.
     Serves as senior advisor to the Administrator in all 
activities related to the media. Provides consultation, advice, and 
training to CMS' senior staff with respect to relations with the news 
media.
     Coordinates with external partners including the 
Department of Health and Human Services (HHS) and the White House on 
key communication and public engagement initiatives, leveraging CMS 
resources to strategically support these activities.
     Contributes to the formulation of policies, programs, and 
systems as related to strategic and tactical communications.
     Coordinates with the Office of Legislation on the 
development and advancement of new legislative initiatives and 
improvements.
     Oversees communications research, design and development, 
evaluation and continuous improvement activities for improving internal 
and external communication tools, including but not limited to 
brochures, public information campaigns, handbooks, Web sites, reports, 
presentations/briefings.
     Identifies communication best practices for the benefit of 
CMS beneficiaries (i.e., of the Medicare and Medicaid programs) and 
other CMS customers.
     Formulates and implements a customer service plan that 
serves as a roadmap for the effective treatment and advocacy of 
customers and the quality of information provided to them.
     Oversees beneficiary and consumer call centers and 
provides leadership for CMS in the area of call center operations.
     Oversees all CMS interactions and collaborations with key 
stakeholders (external advocacy groups, contractors, local and State 
governments, HHS, the White House, other CMS components, and other 
Federal entities) related to the Medicare and Medicaid and other Agency 
programs.
     Coordinates stakeholder relations, community outreach, and 
public engagement with the CMS Regional Offices.

    Authority: 44 U.S.C 3101.

    Dated: April 25, 2013.
Marilyn B. Tavenner,
Acting Administrator and Chief Operating Officer, Centers for Medicare 
& Medicaid Services.
[FR Doc. 2013-10426 Filed 5-2-13; 8:45 am]
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