[Federal Register Volume 78, Number 44 (Wednesday, March 6, 2013)]
[Notices]
[Pages 14558-14559]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2013-05164]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

National Institutes of Health


Submission for OMB Review; 30-Day Comment Request: A Generic 
Submission for Formative Research, Pretesting, and Customer 
Satisfaction of NCI's Communication and Education Resources (NCI)

SUMMARY: Under the provisions of Section 3507(a)(1)(D) of the Paperwork 
Reduction Act of 1995, the National Institutes of Health (NIH) has 
submitted to the Office of Management and Budget (OMB) a request for 
review and approval of the information collection listed below. This 
proposed information collection was previously published in the Federal 
Register on January 2, 2013 (Volume 78, Page 105) and allowed 60-days 
for public comment. Two public comments were received and responded to. 
The purpose of this notice is to allow an additional 30 days for public 
comment. The National Cancer Institute (NCI), the National Institutes 
of Health may not conduct or sponsor, and the respondent is not 
required to respond to, an information collection that has been 
extended, revised, or implemented on or after October 1, 1995, unless 
it displays a currently valid OMB control number.
    Direct Comments to OMB: Written comments and/or suggestions 
regarding the item(s) contained in this notice, especially regarding 
the estimated public burden and associated response time, should be 
directed to the: Office of Management and Budget, Office of Regulatory 
Affairs, [email protected] or by fax to 202-395-6974, 
Attention: NIH Desk Officer.

DATES: Comment Due Date: Comments regarding this information collection 
are best assured of having their full effect if received within 30-days 
of the date of this publication.

FOR FURTHER INFORMATION CONTACT: To obtain a copy of the data 
collection

[[Page 14559]]

plans and instruments, contact: Nina Goodman, Public Health Advisor, 
Office of Communications and Education (OCE), NCI, NIH, 6116 Executive 
Blvd., Suite 400, Rockville, MD 20892, call non-toll-free number (301) 
435-7789 or email your request, including your address to: 
[email protected]. Formal requests for additional plans and 
instruments must be requested in writing.
    Proposed Collection: A Generic Submission For Formative Research, 
Pretesting, and Customer Satisfaction of NCI's Communication and 
Education Resources, 0925-0046, Expiration Date 2/28/2013, 
Reinstatement without Change, National Cancer Institute (NCI), National 
Institutes of Health (NIH).
    Need and Use of Information Collection: In order to carry out NCI's 
legislative mandate to educate and disseminate information about cancer 
prevention, detection, diagnosis, and treatment to a wide variety of 
audiences and organizations, it is beneficial for NCI through its 
Office of Communications and Education (OCE), to pretest NCI 
communications strategies, concepts, and messages while they are under 
development. This pretesting, or formative evaluation, helps ensure 
that the messages, communication materials, and information services 
created by NCI have the greatest capacity of being received, 
understood, and accepted by their target audiences. Since NCI's OCE is 
also responsible for the design, implementation, and evaluation of 
education programs over the entire cancer continuum, and management of 
NCI initiatives that address specific challenges in cancer research and 
treatment, it is also necessary to ensure that customers are satisfied 
with programs. This customer satisfaction research helps ensure the 
relevance, utility, and appropriateness of the many educational 
programs and products that OCE and NCI produce. OCE will use a variety 
of qualitative (focus groups, interviews) and quantitative (paper, 
phone, in-person, and web surveys) methodologies to conduct this 
formative and customer satisfaction research, allowing NCI to: (1) 
Understand characteristics (attitudes, beliefs, and behaviors) of the 
intended target audience and use this information in the development of 
effective communication tools and strategies; (2) use a feedback loop 
to help refine, revise, and enhance messages, materials, products, and 
programs--ensuring that they have the greatest relevance, utility, 
appropriateness, and impact for/to target audiences; and (3) expend 
limited program resource dollars wisely and effectively. The 
participants may include, but are not limited to, cancer patients, 
their families, the general public, health providers, the media, 
voluntary groups, scientific and medical organizations (affected public 
could include individuals or households; businesses or other for 
profit; not-for-profit institutions; and Federal Government; State, 
Local, or Tribal Government).
    OMB approval is requested for 3 years. There are no costs to 
respondents other than their time. The total estimated burden, over 
three years for this generic request are 6,600 hours.

                                                     3-Year Estimated Burden Hours (Generic Request)
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                                                                                                         Frequency of       Time per
             Category of respondents                           Form name                 Number of       response per    response  (in     Burden hours
                                                                                        respondents       respondent         hours)
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Individuals, Households, Local, State, and        Focus Groups, Individual In-Depth           33,000                1            12/60            6,600
 Federal Governments, and Private Sector.          Interviews, Brief Interviews,
                                                   Surveys, Website Usability
                                                   Testing.
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    Dated: February 27, 2013.
Vivian Horovitch-Kelley,
NCI Project Clearance Liaison, NCI, NIH.
[FR Doc. 2013-05164 Filed 3-5-13; 8:45 am]
BILLING CODE 4140-01-P