[Federal Register Volume 78, Number 1 (Wednesday, January 2, 2013)]
[Notices]
[Pages 105-106]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2012-31503]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES\

National Institutes of Health


Proposed Collection; Comment Request (60-Day FRN); A Generic 
Submission for Formative Research, Pretesting, and Customer 
Satisfaction of NCI's Communication and Education Resources (NCI)

SUMMARY: Under the provisions of Section 3506(c)(2)(A) of the Paperwork 
Reduction Act of 1995, for opportunity for public comment on proposed 
data collection projects, the National Institutes of Health (NIH) will 
publish periodic summaries of proposed projects to be submitted to the 
Office of Management and Budget (OMB) for review and approval.
    Written comments and/or suggestions from the public and affected 
agencies are invited to address one or more of the following points: 
(1) Whether the proposed collection of information is necessary for the 
proper performance of the function of the agency, including whether the 
information will have practical utility; (2) The accuracy of the 
agency's estimate of the burden of the proposed collection of 
information, including the validity of the methodology and assumptions 
used; (3) The quality, utility, and clarity of the information to be 
collected; and (4) Minimize the burden of the collection of information 
on those who are to respond, including the use of appropriate 
automated, electronic, mechanical, or other technological collection 
techniques or other forms of information technology.
    To submit comments in writing, request more information on the 
proposed project, or to obtain a copy of the data collection plans and 
instruments, contact: Nina Goodman, Public Health Advisor, Office of 
Communications and Education (OCE), NCI, NIH, 6116 Executive Blvd., 
Suite 400, Rockville, MD 20892, call non-toll-free number (301) 435-
7789 or email your request, including your address to: 
[email protected].
    Comments regarding this information collection are best assured of 
having their full effect if received within 60 days of the date of this 
publication.
    Proposed Collection: A Generic Submission For Formative Research, 
Pretesting, and Customer Satisfaction of NCI's Communication and 
Education Resources, 0925-0046, Expiration Date 2/28/2013--EXTENSION--
National Cancer Institute, National Institutes of Health (NIH).
    Need and Use of Information Collection: In order to carry out NCI's

[[Page 106]]

legislative mandate to educate and disseminate information about cancer 
prevention, detection, diagnosis, and treatment to a wide variety of 
audiences and organizations, it is beneficial for NCI through its 
Office of Communications and Education (OCE), to pretest NCI 
communications strategies, concepts, and messages while they are under 
development. This pretesting, or formative evaluation, helps ensure 
that the messages, communication materials, and information services 
created by NCI have the greatest capacity of being received, 
understood, and accepted by their target audiences. Since NCI's OCE 
also is responsible for the design, implementation, and evaluation of 
education programs over the entire cancer continuum, and management of 
NCI initiatives that address specific challenges in cancer research and 
treatment, it is also necessary to ensure that customers are satisfied 
with programs. This customer satisfaction research helps ensure the 
relevance, utility, and appropriateness of the many educational 
programs and products that OCE and NCI produce. OCE will use a variety 
of qualitative (focus groups, interviews) and quantitative (paper, 
phone, in-person, and web surveys) methodologies to conduct this 
formative and customer satisfaction research, allowing NCI to: (1) 
Understand characteristics (attitudes, beliefs, and behaviors) of the 
intended target audience and use this information in the development of 
effective communication tools and strategies; (2) use a feedback loop 
to help refine, revise, and enhance messages, materials, products, and 
programs--ensuring that they have the greatest relevance, utility, 
appropriateness, and impact for/to target audiences; and (3) expend 
limited program resource dollars wisely and effectively. The 
participants may include, but are not limited to, cancer patients, 
their families, the general public, health providers, the media, 
voluntary groups, scientific and medical organizations (affected public 
could include individuals or households; businesses or other for 
profit; not-for-profit institutions; and Federal Government; State, 
Local, or Tribal Government).
    OMB approval is requested for 3 years. There are no costs to 
respondents other than their time. The total estimated annualized 
burden hours are 6,600.

                                        Estimated Annualized Burden Hours
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                                                                   Frequency of      Time per
             Category of respondents                 Number of     response per    response (in    Burden hours
                                                    respondents     respondent        hours)
----------------------------------------------------------------------------------------------------------------
Individuals, Households, Local, State, and                33,000               1              12           6,600
 Federal Governments, and Private Sector........
                                                 ---------------------------------------------------------------
    Totals......................................          33,000  ..............  ..............           6,600
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    Dated: December 20, 2012.
Vivian Horovitch-Kelley,
NCI Project Clearance Liaison, NCI, NIH.
[FR Doc. 2012-31503 Filed 12-31-12; 8:45 am]
BILLING CODE 4101-01-P