[Federal Register Volume 77, Number 207 (Thursday, October 25, 2012)]
[Notices]
[Pages 65191-65192]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2012-26272]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30 Day-13-12LR]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 639-7570 or send an email to 
[email protected]. Send written comments to CDC Desk Officer, Office of 
Management and Budget, Washington, DC or by fax to (202) 395-5806. 
Written comments should be received within 30 days of this notice.

Proposed Project

    Community Transformation Grants: Evaluation of Nutrition, Physical 
Activity, and Obesity-related Television Media Campaigns--New--National 
Center for Chronic Disease Prevention and Health Promotion (NCCDPHP), 
Centers for Disease Control and Prevention (CDC).

Background and Brief Description

    Although there is growing evidence of the impact of tobacco control 
media campaigns on tobacco use, less is known about the effectiveness 
of media campaigns targeting nutrition, physical activity, and obesity 
(NPAO). A number of Community Transformation Grant (CTG) program 
awardees have developed messages about the importance of regular 
physical activity, fruit and vegetable consumption, and avoidance of 
sugar-sweetened beverages. These efforts provide a

[[Page 65192]]

unique opportunity to establish an evidence base for obesity prevention 
communication efforts operating within the broader context of 
community-level change efforts.
    As part of a multi-component evaluation plan for the CTG program, 
CDC is seeking OMB approval to collect the information needed to 
evaluate the effectiveness of NPAO-targeted local television media 
campaigns. The items of information to be collected focus on the 
following areas: Audience awareness and recall of local campaigns; 
reactions to and perceptions of campaign messages; NPAO-related 
knowledge, attitudes, and beliefs; support for NPAO-related policy/
environmental change; intentions to change NPAO-related behaviors; 
NPAO-related behaviors; and socio-demographic characteristics. This 
information will be used to evaluate the impact of these efforts on key 
NPAO-related outcomes and to examine the extent to which campaign 
effectiveness varies by characteristics and stylistic features of 
different campaign advertisements. The information will inform the CTG 
Program and other NPAO-targeted media campaigns and help to improve the 
clarity, salience, appeal, and persuasiveness of messages and campaigns 
supporting CDC's mission.
    Information will be collected through Web surveys to be self-
administered at home on personal computers. Surveys will be 
administered to approximately 15,399 adult members of Research Now (RN) 
panel, a large online panel of the U.S. population. Information will be 
collected once, with an expected burden of approximately 30 minutes per 
survey. CDC estimates that approximately 25,665 individuals must be 
contacted for screening and consent in order to yield the target number 
of completed surveys. The estimated burden response for the initial 
contact is three minutes.
    Participation is voluntary and there are no costs to respondents 
other than their time. CDC's authority to collect information for 
public health purposes is provided by the Public Health Service Act (41 
U.S.C. 241) Section 301. Approval for this information collection is 
requested for one year. The total estimated annualized burden hours are 
8,983.

                                        Estimated Annualized Burden Hours
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                                                                                                      Average
                                                                     Number of       Number of      burden per
          Type of respondent                    Form name           respondents    responses per   response  (in
                                                                                    respondent        hours)
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Adults, ages 18-54 in the U.S.........  Welcome to the Health             25,665               1            3/60
                                         and Media Survey.
                                        Health and Media Survey.          15,399               1           30/60
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    Dated: October 18, 2012.
Ron A. Otten,
Director, Office of Scientific Integrity (OSI), Office of the Associate 
Director for Science (OADS), Office of the Director, Centers for 
Disease Control and Prevention.
[FR Doc. 2012-26272 Filed 10-24-12; 8:45 am]
BILLING CODE 4163-18-P