[Federal Register Volume 77, Number 192 (Wednesday, October 3, 2012)]
[Notices]
[Pages 60435-60437]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2012-24299]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES


Announcement of Requirements and Registration for Blue Button 
Video Challenge

AGENCY: Office of the National Coordinator for Health Information 
Technology (ONC), HHS. Award Approving Official: Lygeia Ricciardi, 
Acting Director, Office of Consumer eHealth.

ACTION: Notice.

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SUMMARY: The Office of the National Coordinator for Health Information 
Technology (ONC) announces the launch of the Blue Button Video 
Challenge. This challenge is an open call for the public to create 
short, engaging and entertaining videos that create awareness of the 
``Blue Button'', and encourages others to learn more about it.
    This is the fifth in a series of Health IT video contests that will 
occur throughout 2012. The goal of this video contest series is to 
generate interactive content that will be used to motivate and inspire 
others to leverage technology to better manage their health and be more 
engaged partners in their health and health care. Each challenge will 
be a call to action for members of the public to create a short video 
clip [2 minutes or less] on a particular theme, and will award cash 
prizes to winners in several categories.

DATES: Effective on October 1, 2012.

FOR FURTHER INFORMATION CONTACT: Erin Poetter, Consumer e-Health Policy 
Analyst, [email protected] [verbar] 202.205.3310.

SUPPLEMENTARY INFORMATION: 
    Subject of Challenge Competition: ONC's Blue Button Video Challenge 
invites you to create an engaging and entertaining video that creates 
awareness of the ``Blue Button'', and encourages others to learn about 
it. Videos should be attention grabbing and share-able!
    ``Blue Button'' is becoming a universal symbol for you and your 
caregivers to get easy, secure, online access to your health 
information. Many people--especially healthy ones--have never actually 
thought about the importance of having 24 x 7 access to their health 
information. But it can suddenly become incredibly relevant, and 
potentially life-saving, in case of an emergency and may come in handy 
if you are traveling, seeing multiple doctors or seeking a second 
opinion and you want everyone to know your medical history.

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    Having your health care information at the click of a button can 
help you make sure all your health care providers are on the same page 
and allow you to better manage and understand your health data by 
plugging it into apps and tools.
    If you already have access to a Blue Button, tell us about it. If 
you've never heard of the term until now, tell us how you'd describe 
the ``Blue Button'' to your family and friends, or what it would mean 
for you to have your health information at your fingertips.
    You can do anything you want as long as you mention the ``Blue 
Button'', show an image of the official Blue Button graphic, and 
mention www.healthit.gov/bluebutton as a source for people to find out 
more. We encourage you to share your video with family and friends, 
especially since the number of views on YouTube will be one factor when 
judging submissions.
    Through ONC's Blue Button Pledge Community (www.healthit.gov/pledge), hundreds of private sector and non-profit organizations have 
voluntarily pledged to make it easier for you to get secure, electronic 
access to your personal health information. We expect more and more 
health care providers, health plans, pharmacies, labs and others to 
join the Blue Button Pledge and provide you and your caregivers with 
easy-to-use tools to securely view, download and conveniently share 
your health information so you can better manage your health and your 
health care providers can have a more complete picture of your health.
    Submissions for this contest will be accepted through November 13, 
2012. Please refer to the http://BlueButtonVideo.challenge.gov Web site 
for the most up to date information about the contest and deadlines 
since they are subject to change.

Eligibility Rules for Participating in the Competition

    To be eligible to win a prize under this challenge, an individual 
or entity--
    (1) Shall have registered to participate in the competition under 
the rules promulgated by HHS;
    (2) Shall have complied with all the requirements under this 
section;
    (3) In the case of a private entity, shall be incorporated in and 
maintain a primary place of business in the United States, and in the 
case of an individual, whether participating singly or in a group, 
shall be a citizen or permanent resident of the United States; and
    (4) May not be a Federal entity or Federal employee acting within 
the scope of their employment.
    (5) Shall not be an HHS employee working on their applications or 
submissions during assigned duty hours.
    (6) Shall not be an employee of the Office of the National 
Coordinator for Health Information Technology
    (7) Federal grantees may not use Federal funds to develop COMPETES 
Act challenge applications unless consistent with the purpose of their 
grant award.
    (8) Federal contractors may not use Federal funds from a contract 
to develop COMPETES Act challenge applications or to fund efforts in 
support of a COMPETES Act challenge submission.
    (9) May not be:

    a. an employee of a commercial business whose name, brand name, 
product or other trademark is mentioned or featured in the Video, or
    b. a contractor or employee of an affiliate, subsidiary, 
advertising agency, or any other company involved in marketing a 
commercial business, brand name, product or other trademark 
mentioned or featured in the Video.

    (10) May not have been awarded three or more prizes cumulatively in 
the following ONC challenges: Healthy New Year Video Challenge, Beat 
Down Blood Pressure Video Challenge, What's in Your Health Record Video 
Challenge and Managing Meds Video Challenge.

All individual members of a team must meet the eligibility 
requirements.
    An individual or entity shall not be deemed ineligible because the 
individual or entity used Federal facilities or consulted with Federal 
employees during a competition if the facilities and employees are made 
available to all individuals and entities participating in the 
competition on an equitable basis.

Registration Process for Participants

    1. During the Challenge Submission Period, visit http://
BlueButtonVideo.Challenge.gov and register (Registration is free) or 
log in with an existing ChallengePost account. After a Contestant signs 
up, a confirmation email will be sent to the email address provided. 
The Contestant must use the confirmation email to verify his or her 
email address. The registered Contestant will then be able to enter a 
Submission.
    2. On http://BlueButtonVideo.Challenge.gov, click ``Accept this 
challenge'' to register your interest in participating. This step 
ensures that you will receive important challenge updates.
    3. Create a video and ensure the following (please read the 
Official Rules on http://BlueButtonVideo.Challenge.gov for complete 
requirements):
    a. Your video must mention the ``Blue Button'' and show an image of 
the Blue Button logo and
    b. Your video must encourage viewers to visit www.HealthIT.gov/
bluebutton for more information
    c. Your video is no longer than 2 minutes
    4. Confirm that you have read and agreed to the Official Rules.
    5. Submit the following items collectively in your submission by 
the submission deadline (Please refer to the http://BlueButtonVideo.challenge.gov Web site for the most up to date 
information about the requirements and deadlines since they are subject 
to change.)
     The title of the Video;
     A link to the Video on YouTube.com or Vimeo.com (the Video 
should be no longer than 2 minutes);
     A text description of your video;
     A transcript of the words spoken or sung in the video;
     Uploaded consent forms for everyone who appears in the 
video regardless of age.
    All individuals that appear in a Video must complete and sign the 
Video Consent Form. If a minor appears in the Video, the minor's 
parent/legal guardian must also sign the Video Consent Form. A 
Submission will not be considered complete and eligible to win prizes 
without a completed Video Consent Form being uploaded from all 
individuals that appear in the Video. All completed Video Consent Forms 
must include a handwritten signature, and be scanned, combined in to a 
single file (ZIP, PDF, or doc), and uploaded on the submission form on 
BlueButtonVideo.Challenge.gov.

Amount of the Prize

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                    Winner                         Prize       Quantity
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First Prize...................................       $3,000            1
Second Prize..................................        2,000            1
Third Prize...................................        1,250            1
Honorable Prize...............................          750            2
Popular Choice................................          600            1
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Basis Upon Which Winner Will Be Selected

    Videos will be judged based on the following criteria (to be 
equally weighted):
    1. Creativity (Includes elements such as the creativity and 
coherence of the script/story)
    2. Potential Impact on Increasing Awareness of Blue Button 
(Includes whether the video is compelling, inspiring, instructive, and 
share-able. Does this video create awareness of the ``Blue Button'' in 
a way that would

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resonate with others? The number of views on YouTube will be a 
consideration.)
    3. Implementation of the Idea (Includes elements such as the 
quality of the video content, narrative and visual appearance)
    The five (5) Contestants whose Submissions earn the highest overall 
score will win, respectively, the prizes identified below in Section 8. 
In the event of a tie, winners will be selected based on their score on 
the criteria described in (2), then (1), and then (3). If there is 
still a tie then the winner will be selected based on a vote by the 
judging panel.
    There will be one Popular Choice award for the video that receives 
the most number of verified votes during the voting period.
    Please refer to http://bluebuttonvideo.challenge.gov for the latest 
information about this contest.

    Authority: 15 U.S.C. 3719.

    Dated: September 25, 2012.
Erin Poetter,
Office of Consumer eHealth, Office of the National Coordinator for 
Health Information Technology (ONC), Office of the Secretary (OS).
[FR Doc. 2012-24299 Filed 10-2-12; 8:45 am]
BILLING CODE 4150-45-P