[Federal Register Volume 77, Number 160 (Friday, August 17, 2012)]
[Pages 49797-49798]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2012-20213]



Centers for Disease Control and Prevention


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 639-7570 or send an email to 
omb@cdc.gov. Send written comments to CDC Desk Officer, Office of 
Management and Budget, Washington, DC 20503 or by fax to (202) 395-
5806. Written comments should be received within 30 days of this 

Proposed Project

    Formative Research for the Development of CDC's Act Against AIDS 
Social Marketing Campaigns Targeting Consumers--New--National Center 
for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention (NCHHSTP), 
Centers for Disease Control and Prevention (CDC).

Background and Brief Description

    The purpose of this study is to conduct interviews and focus groups 
in four rounds of data collections (exploratory research, message 
testing, concept testing, materials testing) with consumer groups aged 
18 to 64 over a 3-year period to develop various social marketing 
campaigns aimed at increasing HIV testing rates, increasing HIV 
awareness and knowledge, challenging commonly held misperceptions about 
HIV, and promoting HIV prevention and risk reduction. The research 
results will be used to develop materials for six specific HIV social 
marketing campaigns under the umbrella of the larger Act Against AIDS 
campaign. The target audience for the campaigns include the following 
populations, all ages 18-64 years old: (1) General U.S. population, 
with an emphasis on African Americans and Latinos; (2) men who have sex 
with men (MSM), with an emphasis on Latino MSM; and (3) HIV+ 
    The study will screen 2338 people per year for eligibility. Of the 
2338 people screened, it is expected that 500 people will participate 
in focus groups, 500 people will participate in in-depth interviews and 
700 will participate in intercept interviews. All focus group

[[Page 49798]]

and in-depth interview participants (total 1000) will complete a brief 
paper and pencil survey. The total estimated annual burden hours are 
    There are no costs to the respondents other than their time.

                                        Estimated Annualized Burden Hours
                                                                                     Number of    Average burden
              Respondents                       Form name            Number of     responses per   per response
                                                                    respondents     respondent      (in hours)
Individuals (males and females) aged    Study screener..........            2338               1            2/60
Individuals (males and females) aged    In-Depth Interview Guide             500               1               1
Individuals (males and females) aged    Focus Group Guide.......             500               1               2
Individuals (males and females) aged    Paper and Pencil Survey.            1000               1           30/60
Individuals (males and females) aged    Intercept Interview                  700               1           20/60
 18-64.                                  Guide.

Kimberly S. Lane,
Deputy Director, Office of Science Integrity, Office of the Associate 
Director for Science, Office of the Director, Centers for Disease 
Control and Prevention.
[FR Doc. 2012-20213 Filed 8-16-12; 8:45 am]