[Federal Register Volume 77, Number 131 (Monday, July 9, 2012)]
[Notices]
[Pages 40364-40365]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2012-16666]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention


Announcement of Requirements and Registration for Million Hearts 
TM Caregiver Video Challenge

AGENCY: Centers for Disease Control and Prevention (CDC), Department of 
Health and Human Services (HHS).

ACTION: Notice.

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    Aware Approving Official: Thomas R. Frieden, MD, MPH, Director, 
Centers for Disease Control and Prevention, and Administrator, Agency 
for Toxic Substances and Disease Registry.
SUMMARY: The Centers for Disease Control and Prevention (CDC) within 
the Department of Health and Human Services, in partnership with 
Million Hearts TM announces the launch of The Million Hearts 
TM Caregiver Video Challenge. We invite people who play a role in 
helping to prevent or control high blood pressure or maintain the heart 
health of a loved one to share their stories of caregiving by creating 
original, compelling videos that are less than 2 minutes long. The 
videos should include a description of how the caregiver contributes to 
another person's heart health and provide helpful tips related to high 
blood pressure prevention or control.
    This challenge is necessary to engage a key audience of the Million 
Hearts TM initiative and to recognize individuals who work 
hard to provide care for their family members or friends. The goal of 
this Challenge is to have caregivers create inspiring videos that 
provide other caregivers helpful tips on heart healthy practices, 
particularly on the prevention and control of high blood pressure. 
Through these personalized videos we intend to promote heart disease 
prevention through blood pressure control, medication adherence, and 
lifestyle changes to the public.

DATES: Contestants can submit videos July 16, 2012 through August 31, 
2012. Judging will take place September 10-28, 2012. Winners will be 
announced on October 8, 2012.

FOR FURTHER INFORMATION CONTACT: Megan Steinbauer, Officer of the 
Associate Director for Communication, Centers for Disease Control and 
Prevention, 1600 Clifton Road NE., Mailstop G-21, Atlanta, Georgia 
30329, phone (404) 639-3245, email [email protected].

SUPPLEMENTARY INFORMATION: 

Subject of Challenge Competition

    ``The Million Hearts TM Caregiver Video Challenge'' will engage the 
caregiver community. We ask caregivers to create and submit videos that 
describe their role in caring for the heart health, particularly by 
helping to prevent or control high blood pressure, of loved ones. In 
the videos caregivers should describe how they help family members 
remember to take medications as directed (medication adherence), offer 
tips for monitoring blood pressure at home to improve blood pressure 
control, or show how to encourage lifestyle changes that benefit blood 
pressure control. Lifestyle changes include increasing physical 
activity or reducing sodium in the diet.

Eligibility Rules for Participating in the Competition

    The Challenge is open to any Contestant, defined as an individual 
or team of U.S. citizens or permanent residents of the United States 
who are 18 years of age or older. All individual members of a team must 
meet the eligibility requirements. ``Team members'' do not include 
people whose only contribution is appearing in the video. Minors can 
appear in the video, as long as the necessary consent is provided.
    To be eligible to win a prize under this challenge, an individual 
or entity--
    (1) Shall have registered to participate in the competition under 
the rules promulgated by Centers for Disease Control and Prevention;
    (2) Shall have complied with all the requirements under this 
section;
    (3) In the case of a private entity, shall be incorporated in and 
maintain a primary place of business in the United States, and in the 
case of an individual, whether participating singly or in a group, 
shall be a citizen or permanent resident of the United States; and
    (4) May not be a Federal entity or Federal employee acting within 
the scope of their employment. Federal employees seeking to participate 
in this contest outside the scope of their employment should consult 
their ethics official prior to developing their submission.
    (5) May not be employees of the HHS, judges of the Challenge, or 
any other party involved with the design, production, execution, or 
distribution of the Challenge or their immediate family (spouse, 
parents or step-parents, siblings and step-siblings, and children and 
step-children).
    (6) Shall not be an HHS employee, not otherwise associated with the 
challenge within the scope of their employment, working on their 
applications or submissions during assigned duty hours.
    (7) Federal grantees may not use Federal funds to develop COMPETES 
Act challenge applications unless consistent with the purpose of their 
grant award.
    (8) Federal contractors may not use Federal funds from a contract 
to develop COMPETES Act challenge applications or to fund efforts in 
support of a COMPETES Act challenge submission.
    An individual or entity shall not be deemed ineligible because the 
individual or entity used Federal facilities or consulted with Federal 
employees during a competition if the facilities and employees are made 
available to all individuals and entities participating in the 
competition on an equitable basis.
    By entering, each Contestant agrees to: (a) Comply with, and be 
bound by, these Official Rules and the decisions of the Challenge and 
judges which are binding and final in all matters relating to this 
Challenge; (b) Assume any and all risks and waive claims against the 
Federal Government and its related entities, except in the case of 
willful misconduct, for any injury, death, damage, or loss of property 
(including any damage that may result from a virus, malware, etc. to 
CDC systems utilized to play the video), revenue, or profits, whether 
direct, indirect, or consequential, arising from the Contestant's 
participation in the Challenge, whether the injury, death, damage, or 
loss arises through negligence or otherwise. The Contestant/Submitter 
shall be liable for, and shall indemnify and hold harmless the 
Government against, all actions or claims for any claim, demand, 
judgment, or other allegation arising from alleged violation of an 
individual's trademark, copyright, or other legally protected interest 
in video's submitted to CDC.
    Provided, however, that Contestants are not required to waive 
claims arising out of the unauthorized use or disclosure by the Sponsor 
and/or Administrator of the intellectual property, trade secrets, or 
confidential business information of the Contestant. (c) Be responsible 
for obtaining their own liability insurance to cover claims by any 
third party for death, bodily injury, or property damage, or loss

[[Page 40365]]

resulting from an activity carried out in connection with participation 
in the Challenge, and claims by the Federal Government for damage or 
loss to Government property resulting from such an activity; and (d) 
Indemnify the Federal Government against third party claims for damages 
arising from or related to Challenge activities.

Registration Process for Participants

    The Million HeartsTM Caregiver Video Challenge can be registered 
for on http://www.challenge.gov. Interested persons should read the 
official rules and guidelines posted on the Challenge site 
(www.MillionHearts.challenge.gov) to create an eligible video. If a 
person wishes to register to enter a submission, they must click on the 
link to ``follow'' the Challenge at the top of the Challenge site.

Amount of the Prize

    Three winners will be selected. The first place winner will receive 
$500.00. The second and third place winners will receive $250.00 each.

Payment of the Prize

    Prizes awarded under this competition will be paid by check and may 
be subject to Federal income taxes. The prizes are donated by a private 
donor, the CDC Foundation.

Basis Upon Which Winner Will Be Selected

    The videos will be judged by Million HeartsTM leadership 
and external partners in compliance with the requirements of the 
America COMPETES Act. Judges will be named after the Challenge begins. 
The judging panel will make decisions based on the following criteria:
    (1) How appropriate is the video to the theme? Judges will score 
the entries on the extent to which each video supports the Challenge 
goals and follows the official rules and guidelines. Following the 
theme, videos should provide appropriate and accurate care and 
prevention information.
    (2) How is the caregiver's story told? Submissions will be judged 
on the creativity, originality, and memorability of the information 
presented in the videos.
    (3) How enjoyable is the video to watch? All types of videos will 
be accepted into the Challenge. However, judges will rate each video on 
its visual and sound quality and how clearly the caregiver's story is 
communicated.
    (4) To what extent does the video have the potential to impact 
others? Submitted videos should be persuasive and motivate other 
caregivers and their family members to perform heart-healthy practices. 
Videos should offer easy to execute, useful tips regarding the 
prevention and control of high blood pressure.

Additional Information

    More information on the topic areas can be found on http://millionhearts.hhs.gov/abouthds/prevention.html.
    Regarding Copyright/Intellectual Property: Upon Submission, 
Contestant warrants that he or she is the sole author and owner of the 
contest Submission, and that the contest Submission completely 
originates with the Contestant, that it does not infringe upon any 
copyright or any other rights of any third party of which Contestant(s) 
is aware, and is free of malware.
    Submission Rights: All videos submitted to the Million HeartsTM 
Caregiver Video Contest remain the intellectual property of the 
individuals who developed them. However, HHS and CDC maintain a non-
exclusive, royalty-free license to use, reproduce, publish, distribute 
and exhibit the submission/winning video in any and all formats or 
manner for educational, training and other public health purposes 
consistent with HHS and/or CDC's mission.

Compliance With Rules and Contacting Contest Winners

    Finalists and the Contest Winners must comply with all terms and 
conditions of these Official Rules; winning is contingent upon 
fulfilling all requirements herein. The initial finalists will be 
notified by email, telephone, or mail after the date of the judging. 
Awards may be subject to Federal income taxes, and the Department of 
Health and Human Services will comply with the Internal Revenue Service 
withholding and reporting requirements, where applicable.

Privacy

    If Contestants choose to provide the CDC with personal information 
by registering or filling out the submission form through the 
Challenge.gov Web site, that information is used to respond to 
Contestants in matters regarding their submission, announcements of 
entrants, finalists, and winners of the Contest. Information is not 
collected for commercial marketing. Winners are permitted to cite that 
they won this contest.

General Conditions

    The CDC reserves the right to cancel, suspend, and/or modify the 
Contest, or any part of it, for any reason, at CDC's sole discretion.
    Participation in this Contest constitutes a contestants' full and 
unconditional agreement to abide by the Contest's Official Rules found 
at www.Challenge.gov.

    Authority:  15 U.S.C. 3719.

    Dated: July 2, 2012.
Tanja Popovic,
Deputy Associate Director for Science, Centers for Disease Control and 
Prevention.
[FR Doc. 2012-16666 Filed 7-6-12; 8:45 am]
BILLING CODE 4163-18-P