[Federal Register Volume 77, Number 109 (Wednesday, June 6, 2012)]
[Notices]
[Pages 33462-33463]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2012-13682]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-12-12LR]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-639-7570 or 
send comments to Kimberly Lane, CDC Reports Clearance Officer, 1600 
Clifton Road, MS D-74, Atlanta, GA 30333 or send an email to 
[email protected].
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should be received 
within 60 days of this notice.

Proposed Project

    Community Transformation Grants: Evaluation of Nutrition, Physical 
Activity, and Obesity-related Television Media Campaigns--New--National 
Center for Chronic Disease Prevention and Health Promotion (NCCDPHP), 
Centers for Disease Control and Prevention (CDC).

Background and Brief Description

    Chronic diseases such as cancer, heart disease, and diabetes are 
among the most common and costly health problems, accounting for 70% of 
all deaths in the U.S. These diseases also cause major limitations in 
daily living for almost one out of ten Americans or about 25 million 
people. Adopting healthy behaviors such as eating nutritious foods, 
being physically active, and avoiding tobacco use have been shown to 
prevent the devastating effects of these diseases.
    Recent legislative developments highlight the importance of chronic 
disease prevention in efforts to improve the public's health. These 
developments include the American Recovery and Reinvestment Act (ARRA) 
of 2009, which provided $650 million to carry out evidence-based 
prevention and wellness strategies. The Department of Health and Human 
Services (HHS) has developed an initiative in response to ARRA--the 
Affordable Care Act (ACA)--that is helping to reorient the U.S. health 
care system from primarily treating disease to promoting population 
health and well-being. Between 2009-2011, ARRA and ACA funding was 
authorized to two CDC programs--Communities Putting Prevention to Work 
(CPPW), and Community Transformation Grants (CTG)--in support of 
community-based policy and environmental strategies to reduce the 
prevalence and burden of chronic diseases.
    Through the CPPW program, CDC provided funding to 51 awardees 
nationwide to implement evidence-based prevention and wellness 
strategies to increase physical activity, improve nutrition, and reduce 
tobacco use and exposure to secondhand smoke. A key focus of the CPPW 
Program is to promote community-wide policies, systems, and 
environmental changes across five evidence-based MAPPS strategies: 
Media, Access, Point of decision information, Price and, Social support 
services. In fiscal year (FY) 2011, CDC also funded 61 CTG cooperative 
agreements with state, local, and tribal government agencies and 
nonprofit organizations to support, disseminate, and amplify successful 
program models and activities as prescribed under statutory authority 
(Section 4201[c][5] of the ACA). CTG awardees are required to focus on 
three of five strategic directions: (1) Tobacco-free living, (2) active 
lifestyles and healthy eating, (3) and high-impact evidence-based 
clinical and other preventive services.
    Several CTG awardees have or are planning to implement community-
driven, mass-media campaigns addressing nutrition, physical activity, 
and obesity (NPAO). Many of these campaigns are currently under 
development and may include messaging about the importance of regular 
physical activity, fruit and vegetable consumption, and avoidance of 
sugar-sweetened beverages in adults and children, in addition to 
raising awareness about obesity prevalence and associated health 
outcomes. Primary objectives of the campaigns are to increase public 
awareness of these messages, shift attitudes and beliefs toward healthy 
behavior change, and increase public support for proven policies and 
programs to prevent obesity. The campaigns' primary audiences will be 
adults aged 18 and older; specific messaging content will vary among 
awardees.
    As part of a multi-component evaluation plan for the CTG Program, 
CDC is seeking OMB approval to collect the information needed to 
evaluate the effectiveness of NPAO-targeted local television media 
campaigns. The items of information to be collected focus on the 
following areas: Audience awareness and recall of local campaigns; 
reactions to and perceptions of campaign messages; NPAO-related 
knowledge, attitudes, and beliefs; support for NPAO-related policy/
environmental change; intentions to change NPAO-related behaviors; 
NPAO-related behaviors; and socio-demographic characteristics. This 
information will be used to evaluate the impact of these efforts on key 
NPAO-related outcomes and to examine the extent to which campaign 
effectiveness varies by characteristics and stylistic features of 
different campaign advertisements. The information will inform the CTG 
Program and other NPAO-targeted media campaigns and help to improve the 
clarity, salience, appeal, and persuasiveness of messages and campaigns 
supporting CDC's mission.
    Information will be collected through a Web-based questionnaire to 
be completed on personal computers in the home setting. Adult 
respondents will be recruited from the Knowledge Networks (KN) panel, a 
large online panel of the U.S. population. CDC estimates that 
approximately 13,300 respondents must be screened in order to yield the 
target number of 8,000 completed questionnaires. The estimated burden 
per response is six minutes for screening and 30 minutes for the main 
questionnaire. CDC's authority to collect information for public health 
purposes is provided by the Public Health Service Act (41 U.S.C. 241) 
Section 301.
    Approval for this information collection is requested for one year. 
Participation is voluntary and there are

[[Page 33463]]

no costs to respondents other than their time.

                                        Estimated Annualized Burden Hours
----------------------------------------------------------------------------------------------------------------
                                                                                      Average
                                                     Number of       Number of      burden per     Total burden
      Type of respondent            Form name       respondents    responses per   response (in     (in hours)
                                                                    respondent        hours)
----------------------------------------------------------------------------------------------------------------
Adults, ages 18+ in the U.S...  Screening and             13,300               1            6/60           1,330
                                 Consent.
                                NPAO                       8,000               1           30/60           4,000
                                 Questionnaire.
                                                 ---------------------------------------------------------------
    Total.....................  ................  ..............  ..............  ..............           5,330
----------------------------------------------------------------------------------------------------------------


Kimberly S. Lane,
Deputy Director, Office of Scientific Integrity, Office of the 
Associate Director for Science, Office of the Director, Centers for 
Disease Control and Prevention.
[FR Doc. 2012-13682 Filed 6-5-12; 8:45 am]
BILLING CODE 4163-18-P