[Federal Register Volume 77, Number 100 (Wednesday, May 23, 2012)]
[Notices]
[Pages 30535-30536]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2012-12479]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60 Day-12-12LA]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-639-7570 or 
send comments to Kimberly S. Lane, at CDC, 1600 Clifton Road, MS D-74, 
Atlanta, GA 30333 or send an email to [email protected].
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should be received 
within 60 days of this notice.

Proposed Project

    Evaluation of the Communities Putting Prevention to Work National 
Media Initiative--New--National Center for Chronic Disease Prevention 
and Health Promotion (NCCDPHP), Centers for Disease Control and 
Prevention (CDC).

Background and Brief Description

    The American Recovery and Reinvestment Act of 2009 (ARRA) allotted 
$650 million to the Department of Health and Human Services (HHS) to 
support evidence-based prevention and wellness strategies. The 
cornerstone of the initiative is the Communities Putting Prevention to 
Work (CPPW) Community Program, administered by the CDC. In March 2010, 
HHS made 44 CPPW awards for community-based obesity and tobacco 
preventions efforts, followed in September 2010 by additional awards 
made possible by Affordable Care Act (ACA) funding. Between the two 
funding sources, there are 50 communities that are part of CPPW: 28 are 
obesity only-funded communities; 11 are dual-funded for both obesity 
and tobacco initiatives; and 11 are tobacco only-funded.
    CPPW awardees are implementing interventions that they have 
selected from a preselected group of evidence-based strategies that 
have been defined for physical activity, nutrition, and tobacco use. 
CPPW program efforts are supported by a 30-month National Prevention 
Media Initiative. Although originally planned as a national campaign, 
CDC determined that the best support for the CPPW communities would be 
to shift to a localized approach. Thus, rather than a national 
campaign, CDC and an evaluation contractor worked with the communities 
to develop media buy plans and to place local media buys from an 
approved pool of creative materials. The media plans are being tailored 
to best support each awardee's local efforts, including tailored media 
mix, creative and timing. Each community has a different schedule for 
when the ads are running, but overall, ads placed by the CPPW National 
Media Initiative will run between February 2012 and December 2012.
    CDC plans to conduct two cycles of information collection to 
evaluate the local media campaigns in 39 CPPW communities that are 
addressing obesity. Although we placed ads in all 50 communities, the 
Office on Smoking and Health is already evaluating the impact of 
tobacco media throughout the United States, including in CPPW 
communities. Therefore, the evaluation study described in this 
information collection request will concentrate on the 39 CPPW 
communities addressing obesity. Communities were initially provided the 
opportunity to select from twelve obesity prevention ads. Additionally, 
some communities requested CDC support in placing their own ads to 
strengthen their locally-branded marketing efforts. The topics 
addressed in all the ads that CDC placed are childhood obesity, 
nutrition, physical activity, and physical activity and physical 
education in schools. The intended audiences for these ads are the 
general public, with many communities focusing on parents, and 
specifically on mothers.
    CDC plans to conduct two cycles of information collection: in Fall 
2012 and Winter/Spring 2013. Information will be collected through 
brief telephone interviews with adults in the 39 CPPW communities that 
are focusing on

[[Page 30536]]

obesity, after a brief screening process to obtain the respondent's 
consent and to determine eligibility. A separate sample will be drawn 
for each community. CDC plans to obtain a total of 6,000 complete 
responses for each cycle of data collection. Interview questions will 
assess: (1) Awareness (aided and unaided) of the local community media 
efforts/campaigns about obesity; (2) beliefs about and attitudes toward 
the issue of obesity in their communities; and (3) behaviors and 
behavioral intentions that encourage active living and healthy eating. 
The evaluation plan specifically seeks to identify and describe changes 
in beliefs and behaviors as a function of exposure to the media 
campaign.
    The long-term goals of CPPW are to modify the environmental 
determinants of risk factors for chronic diseases; prevent or delay 
chronic diseases; promote wellness in children and adults; and provide 
positive, sustainable health change in communities. The insights to be 
gained from this information collection will be valuable to assessing 
the impact that CPPW has achieved in taking on the obesity epidemic and 
may be used to inform the design and delivery of future media 
campaigns.
    OMB approval is requested for one year. Participation in the 
telephone interviews is voluntary and there are no costs to respondents 
other than their time.

                                        Estimated Annualized Burden Hours
----------------------------------------------------------------------------------------------------------------
                                                                     Number of    Average burden
      Type of respondent            Form name        Number of     responses per   per response    Total burden
                                                    respondents     respondent        (in hr)         (in hr)
----------------------------------------------------------------------------------------------------------------
Adult General Public..........  Screener for the          22,400               1            5/60             187
                                 Community
                                 Telephone
                                 Interview.
                                Community                    400               1            5/60              33
                                 Telephone
                                 Interview
                                 (incomplete).
                                Community                 12,000               1           10/60           2,000
                                 Telephone
                                 Interview
                                 (complete).
                               ---------------------------------------------------------------------------------
    Total.....................  ................  ..............  ..............  ..............           2,220
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Kimberly S. Lane,
Deputy Director, Office of Scientific Integrity, Office of the 
Associate Director for Science, Office of the Director, Centers for 
Disease Control and Prevention.
[FR Doc. 2012-12479 Filed 5-22-12; 8:45 am]
BILLING CODE 4163-18-P