[Federal Register Volume 77, Number 3 (Thursday, January 5, 2012)]
[Notices]
[Pages 508-509]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2011-33799]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30-Day-12-12CO]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 639-5960 or send an email to 
[email protected]. Send written comments to CDC Desk Officer, Office of 
Management and Budget, Washington, DC or by fax to (202) 395-5806. 
Written comments should be received within 30 days of this notice.

Proposed Project

    Evaluation of the National Tobacco Prevention and Control Public 
Education Campaign--New--National Center for Chronic Disease Prevention 
and Health Promotion (NCCDPHP), Centers for Disease Control and 
Prevention (CDC).

Background and Brief Description

    The Centers for Disease Control and Prevention (CDC) requests OMB 
approval to collect information needed for evaluating the CDC's 
National Tobacco Prevention and Control Public Education Campaign (The 
Campaign). This campaign, which is expected to launch in February/March 
2012, is the first Federally-funded media campaign in the U.S. that 
describes the harms from smoking and will feature televised 
advertisements that will air nationally along with complementary ads on 
radio, the Internet, in print, and other forms of media.
    CDC plans to conduct an initial baseline survey of adults before 
the launch of The Campaign and a longitudinal follow-up survey of those 
participants approximately three to four months later. Information will 
be collected about adult smokers' awareness of and exposure to campaign 
advertisements, and about their knowledge, attitudes, and beliefs 
related to smoking and secondhand smoke. In addition, the survey will 
measure behaviors related to smoking cessation and behaviors related to 
interpersonal communication about smoking. Information will also be 
collected on demographic variables including age, sex, race, education, 
income, primary language, and marital status.
    Data from this survey will be used to estimate the extent to which 
smokers and non-smokers in the U.S. were exposed to The Campaign and to 
examine the statistical relationships between adults' exposure to The 
Campaign and changes in outcome variables of interest including 
attempts to quit smoking.
    Information will be collected through on-line questionnaires 
involving adult smokers and non-smokers in the U.S., ages 18-54. 
Respondents who are smokers will be recruited from two sources: a 
probability sample drawn from the Knowledge Networks 
KnowledgePanel[supreg], a panel that uses address-based postal mail 
sampling to generate a probability-based online panel of U.S. adults, 
and a supplemental sample from SSI, a leading provider of online 
sampling in the U.S. Respondents who are non-smokers will be recruited 
from Knowledge Networks. The target number of complete pre-/post-
campaign questionnaires for smokers is 5,000. The target number of

[[Page 509]]

complete pre-/post-campaign questionnaires for non-smokers is 2,000.
    To obtain the target number of complete pre-/post-campaign 
responses, approximately 34,660 respondents will be contacted through 
an initial screening and consent process. The estimated burden per 
response is two minutes.
    An estimated 11,600 smokers will be recruited to complete the 
Smoker Baseline Questionnaire in order to yield 5,000 completed post-
campaign Smoker Follow-Up Questionnaires. An estimated 2,666 non-
smokers will be recruited to complete the Non-smoker Baseline 
Questionnaire in order to yield 2,000 completed post-campaign Non-
smoker Follow-up Questionnaires. For both respondent groups, the 
estimated burden per response is 25 minutes for each baseline 
questionnaire. In addition, the estimated burden per response is 25 
minutes for each post-campaign (follow-up) questionnaire.
    Data from this information collection will be used to estimate 
awareness of and exposure to The Campaign among smokers and non-smokers 
nationally as well as among the planned subset of smokers in high-
delivery geographic areas for The Campaign. These estimates will take 
the form of self-reported ad recognition and recall estimates that 
assess basic exposure as well as frequency of ad exposure. Data from 
this information collection will also be used to examine statistical 
associations between exposure to The Campaign and pre-post changes in 
specific outcomes of interest which will include knowledge, attitudes, 
beliefs and intentions related to smoking and cessation as well as 
behavioral outcomes including quit attempts and cigarette consumption.
    OMB approval is requested for one year. There are no costs to 
respondents other than their time. The total estimated burden hours are 
10,015.

                                        Estimated Annualized Burden Hours
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                                                                                                      Average
                                                                     Number of       Number of      burden per
          Type of respondent                    Form name           respondents    responses per   response  (in
                                                                                    respondent        hours)
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General Population....................  Screening and Consent             34,660               1            2/60
                                         Process.
Adults, ages 18-54 in the U.S.........  Smoker Baseline                   11,600               1           25/60
                                         Questionnaire.
                                        Smoker Follow-Up                   5,000               1           25/60
                                         Questionnaire.
                                        Non-Smoker Baseline                2,666               1           25/60
                                         Questionnaire.
                                        Non-Smoker Follow-up               2,000               1           25/60
                                         Questionnaire.
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    Dated: December 29, 2011.
Daniel Holcomb,
Reports Clearance Officer, Centers for Disease Control and Prevention.
[FR Doc. 2011-33799 Filed 1-4-12; 8:45 am]
BILLING CODE 4163-18-P