[Federal Register Volume 76, Number 246 (Thursday, December 22, 2011)]
[Notices]
[Pages 79663-79664]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2011-32783]



[[Page 79663]]

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DEPARTMENT OF DEFENSE

Office of the Secretary

[Docket ID DOD-2011-OS-0147]


Privacy Act of 1974; System of Records

AGENCY: Office of the Secretary, DoD.

ACTION: Notice to Amend a System of Records.

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SUMMARY: The Office of the Secretary of Defense is proposing to amend a 
system of records notice in its existing inventory of records systems 
subject to the Privacy Act of 1974 (5 U.S.C. 552a), as amended.

DATES: The changes will be effective on January 23, 2012 unless 
comments are received that would result in a contrary determination.

ADDRESSES: You may submit comments, identified by docket number and 
title, by any of the following methods:
     Federal Rulemaking Portal: http://www.regulations.gov. 
Follow the instructions for submitting comments.
     Mail: Federal Docket Management System Office, 4800 Mark 
Center Drive, East Tower, 2nd floor, Suite 02G09, Alexandria, VA 22350-
3100.
    Instructions: All submissions received must include the agency name 
and docket number for this Federal Register document. The general 
policy for comments and other submissions from members of the public is 
to make these submissions available for public viewing on the Internet 
at http://www.regulations.gov as they are received without change, 
including any personal identifiers or contact information.

FOR FURTHER INFORMATION CONTACT: Ms. Cindy Allard, Chief, OSD/JS 
Privacy Office, Freedom of Information Directorate, Washington 
Headquarters Services, 1155 Defense Pentagon, Washington, DC 20301-
1155, or by phone at (571) 372-0461.

SUPPLEMENTARY INFORMATION: The Office of the Secretary of Defense 
notices for systems of records subject to the Privacy Act of 1974, (5 
U.S.C. 552a), as amended, have been published in the Federal Register 
and are available from the address in FOR FURTHER INFORMATION CONTACT.
    The specific changes to the records systems being amended are set 
forth below followed by the notices, as amended, published in their 
entirety. The proposed amendments are not within the purview of 
subsection (r) of the Privacy Act of 1974 (5 U.S.C. 552a), as amended, 
which requires the submission of a new or altered system report.

    Dated: December 19, 2011.
Aaron Siegel,
Alternate OSD Federal Register Liaison Officer, Department of Defense.
DHRA 04

System name:
    Joint Advertising, Market Research & Studies Recruiting Database 
(January 9, 2007, 72 FR 952).

Changes:
* * * * *

System location:
    Delete entry and replace with ``Epsilon Marketing Technology, Inc., 
601 Edgewater Drive, Wakefield, MA 01880-6235.''
* * * * *

After Categories of individuals covered by the system insert the 
following:
    Opt-Out information: Individuals, who are 15\1/2\ years old or 
older, or parents or legal guardians acting on behalf of individuals 
who are between the ages of 15\1/2\ and 18 years old, seeking to have 
their name or the name of their child or ward, as well as other 
identifying data, removed from this system of records (or removed in 
the future when such information is obtained), should address written 
Opt-Out requests to Joint Advertising, Marketing Research & Studies 
(JAMRS), ATTN: Opt-Out, Suite 06J25, 4800 Mark Center Drive, 
Alexandria, VA 22350-4000. Such requests must contain the full name, 
date of birth, and current address of the individual.
    Opt-Out requests will be honored for ten years. However, because 
opt-out screening is based, in part, on the current address of the 
individual, any change in address will require the submission of a new 
opt-out request with the new address.
* * * * *

System manager(s) and address:
    Delete entry and replace with ``Program Manager, Joint Advertising, 
Market Research & Studies (JAMRS), Suite 06J25, 4800 Mark Center Drive, 
Alexandria, VA 22350-4000.''

Notification procedure:
    Delete entry and replace with ``Individuals seeking to determine 
whether information about themselves is contained in this system should 
address written inquiries to the Joint Advertising, Market Research & 
Studies (JAMRS), Direct Marketing Program Officer, Suite 06J25, 4800 
Mark Center Drive, Alexandria, VA 22350-4000.
    Requests should contain the full name, date of birth, and current 
address of the individual.''

Record access procedures:
    Delete entry and replace with ``Individuals seeking access to 
records about themselves contained in this system of records should 
address written inquiries to the Office of the Secretary of Defense/
Joint Staff Freedom of Information Act Requester Service Center, 1155 
Defense Pentagon, Washington, DC 20301-1155.
    Requests should contain the full name, date of birth, and current 
address of the individual as well as the name and number of this system 
of records notice and be signed.''
* * * * *
DHRA 04

System name:
    Joint Advertising, Market Research & Studies Recruiting Database.

System location:
    Epsilon Marketing Technology, Inc., 601 Edgewater Drive, Wakefield, 
MA 01880-6235.

Categories of individuals covered by the system:
    Young adults aged 16 to 18; college students; Selective Service 
System registrants; individuals who have taken the Armed Services 
Vocational Aptitude Battery (ASVAB) test; individuals who have 
responded to various paid/non-paid advertising campaigns seeking 
enlistment information; current military personnel who are on Active 
Duty or in the Reserves and prior service individuals who still have 
remaining Military Service Obligation; individuals who are in the 
process of enlisting; and individuals who have asked to be removed from 
any future recruitment lists.

Opt-out information:
    Individuals, who are 15\1/2\ years old or older, or parents or 
legal guardians acting on behalf of individuals who are between the 
ages of 15\1/2\ and 18 years old, seeking to have their name or the 
name of their child or ward, as well as other identifying data, removed 
from this system of records (or removed in the future when such 
information is obtained), should address written Opt-Out requests to 
the Joint Advertising, Marketing Research & Studies (JAMRS), Attn: Opt-
Out, Suite 06J25, 4800 Mark Center Drive, Alexandria, VA 22350-4000. 
Such requests must contain the full name, date of birth, and current 
address of the individual.
    Opt-Out requests will be honored for ten years. However, because 
opt-out

[[Page 79664]]

screening is based, in part, on the current address of the individual, 
any change in address will require the submission of a new opt-out 
request with the new address.

Categories of records in the system:
    All Records: full name, gender, address, city, state, zip code, 
source code. For young adults aged 16 to 18: Date of birth, telephone 
number, high school name, graduation date, grade point average, 
education level, military interest, college intent, ethnicity, ASVAB 
test date, ASVAB Armed Forces Qualifying Test Category Score. For 
college students: Telephone number, college name, college location, 
college type, college competitive ranking, class year, ethnicity, field 
of study. For Selective Service System: Date of birth, scrambled Social 
Security Number, Selective Service registration method. Individuals who 
have responded to various paid/non-paid advertising campaigns seeking 
enlistment information: Date of birth, telephone number, Service Code, 
last grade completed, email address, contact immediately flag. For 
military personnel: Date of birth, scrambled Social Security Number, 
ethnicity, education level, application date, military service and 
occupation information. For individuals who have asked to be removed 
from future recruitment list: Date of birth, reason code.

Authority for maintenance of the system:
    10 U.S.C. 503(a), Enlistments: Recruiting campaigns; 10 U.S.C. 136, 
Under Secretary of Defense for Personnel and Readiness; 10 U.S.C. 3013 
(Secretary of the Army); 10 U.S.C. 5013 (Secretary of the Navy); 10 
U.S.C. 8013 (Secretary of the Air Force); and E.O.9397 (SSN), as 
amended.

Purpose(s):
    The purpose of the system of records maintained by the Joint 
Advertising, Market Research and Studies (JAMRS) is to compile, process 
and distribute files of individuals to the Services to assist them in 
their direct marketing recruiting efforts. The system also provides 
JAMRS with the ability to measure effectiveness of list purchases 
through ongoing analysis and to remove the names of individuals who are 
currently members of, or are enlisting in, the Armed Forces or who have 
asked that their names be removed from future recruitment lists.

Routine uses of records maintained in the system, including categories 
of users and the purposes of such uses:
    In addition to those disclosures generally permitted under 5 U.S.C. 
552a(b) of the Privacy Act of 1974, these records may specifically be 
disclosed outside the DoD as a routine use pursuant to 5 U.S.C. 
552a(b)(3) as follows:

The `DoD Blanket Routine Uses' set forth at the beginning of Office of 
the Secretary of Defense (OSD) compilation of systems of records 
notices do not apply to this system except:
    To any component of the Department of Justice for the purpose of 
representing the Department of Defense, or any officer, employee or 
member of the Department, in pending or potential litigation to which 
the record is pertinent.
    To the General Services Administration and the National Archives 
and Records Administration for the purpose of records management 
inspections conducted under authority of 44 U.S.C. 2904 and 2906.

Policies and practices for storing, retrieving, accessing, retaining, 
and disposing of records in the system:
Storage:
    Records are maintained on electronic storage media.

Retrievability: Records may be retrieved by an individual's full name, 
address, and date of birth.
Safeguards:
    Access to information in the database is highly restricted and 
limited to those that require the records in the performance of their 
official duties. The database utilizes a layered approach of 
overlapping controls, monitoring and authentication to ensure overall 
security of the data, network and system resources. Sophisticated 
physical security, perimeter security (firewall, intrusion prevention), 
access control, authentication, encryption, data transfer, and 
monitoring solutions prevent unauthorized access from internal and 
external sources.

Retention and disposal:
    Destroy three years from the date the information pertaining to the 
individual is first distributed to the Services or, where data are 
subsequently collected from a different data source, from the date that 
subsequent data are subsequently distributed to the Services. Records 
for individuals who have responded to various paid/nonpaid advertising 
campaigns seeking enlistment are kept, for analytical purposes, until 
they are no longer needed. Records for individuals who wish to be 
removed from future recruitment lists (opted-out) are retained for ten 
years.

System manager(s) and address:
    Program Manager, Joint Advertising, Market Research & Studies 
(JAMRS), Suite 06J25, 4800 Mark Center Drive, Alexandria, VA 22350-
4000.

Notification procedure:
    Individuals seeking to determine whether information about 
themselves is contained in this system should address written inquiries 
to the Joint Advertising, Market Research & Studies (JAMRS), Direct 
Marketing Program Officer, Suite 06J25, 4800 Mark Center Drive, 
Alexandria, VA 22350-4000.
    Requests should contain the full name, date of birth, and current 
address of the individual.

Record access procedures:
    Individuals seeking access to records about themselves contained in 
this system of records should address written inquiries to the Office 
of the Secretary of Defense/Joint Staff Freedom of Information Act 
Requester Service Center, 1155 Defense Pentagon, Washington, DC 20301-
1155.
    Requests should contain the full name, date of birth, and current 
address of the individual as well as the name and number of this system 
of records notice and be signed.

Contesting record procedures:
    The OSD rules for accessing records, for contesting contents and 
appealing initial agency determinations are contained in OSD 
Administrative Instruction 81; 32 CFR part 311; or may be obtained from 
the system manager.

Record source categories:
    Individuals; state Department of Motor Vehicle offices; commercial 
information brokers/vendors; Selective Service System; Defense Manpower 
Data Center (DMDC); United States Military Entrance Processing Command 
for individuals who have taken the ASVAB test; and the Military 
services and Congressional offices for individuals who have asked to be 
removed from any future recruitment lists.

Exemptions claimed for the system:
    None.

[FR Doc. 2011-32783 Filed 12-21-11; 8:45 am]
BILLING CODE 5001-06-P