[Federal Register Volume 76, Number 221 (Wednesday, November 16, 2011)]
[Notices]
[Pages 71123-71124]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2011-29607]


-----------------------------------------------------------------------

DEPARTMENT OF TRANSPORTATION

National Highway Traffic Safety Administration

[Docket No. NHTSA-2011-0126]


Reports, Forms and Recordkeeping Requirements; Agency Information 
Collection Activity Under OMB Review

AGENCY: National Highway Traffic Safety Administration (NHTSA), 
Department of Transportation (DOT).

ACTION: Notice.

-----------------------------------------------------------------------

SUMMARY: In compliance with the Paperwork Reduction Act of 1995 (44 
U.S.C. 3501 et seq.), this notice announces that the Information 
Collection Request (ICR) abstracted below has been forwarded to the 
Office of Management and Budget (OMB) for review and comment. The ICR 
describes the nature of the information collections and their expected 
burden. The Federal Register Notice with a 60-day comment period was 
published on August 22, 2011 [FR Doc. 2010-22008].

DATES: Comments must be submitted on or before December 16, 2011.

FOR FURTHER INFORMATION CONTACT: Kil-Jae Hong, NHTSA, 1200 New Jersey 
Avenue SE., W52-232, NPO-520, Washington, DC 20590. Ms. Hong's 
telephone number is (202) 493-0524 and email address is [email protected].

SUPPLEMENTARY INFORMATION: In compliance with the Paperwork Reduction 
Act of 1995, NHTSA conducted a qualitative phase of Consumer Research 
which included Focus Groups. Based upon the qualitative phase research 
results, NHTSA developed the materials for Phase 2 of the Consumer 
Research plan. This notice announces that the ICR for Phase 2 consumer 
research, abstracted below, has been forwarded to OMB requesting review 
and comment. The ICR describes the nature of the information collection 
and its expected burden. This is a request for new collection.
    Title: 49 CFR 575--Consumer Information Regulations (sections 103 
and 105) Quantitative Research.
    OMB Number: Not Assigned.
    Type of Request: New collection.
    Abstract: The Energy Independence and Security Act of 2007 (EISA), 
enacted in December 2007, included a requirement that the National 
Highway Traffic Safety Administration (NHTSA) develop a consumer 
information and education campaign to improve consumer understanding of 
automobile performance with regard to fuel economy, Greenhouse Gases 
(GHG) emissions and other pollutant emissions; of automobile use of 
alternative fuels; and of thermal management technologies used on 
automobiles to save fuel. A critical step in developing the consumer 
information program is to conduct proper market research to understand 
consumers' knowledge surrounding these issues, evaluate potential 
consumer-facing messages in terms of clarity and understand the 
communications channels in which these messages should be present. The 
research will allow NHTSA to refine messaging to enhance comprehension 
and usefulness and will guide the development of an effective 
communications plan. NHTSA proposes a multi-phased research project to 
gather the data and apply analyses and results from the project to 
develop the consumer information program and education campaign.
    Affected Public: Passenger vehicle consumers.
    Estimated Total Annual Burden: 500 hours.

[[Page 71124]]

    Number of Respondents: 1,500.
    The estimated annual burden hour for the online survey is 500 
hours. Based on the Bureau of Labor and Statistics' median hourly wage 
(all occupations) in the May 2010 National Occupational Employment and 
Wage Estimates, NHTSA estimates that it would cost an average of $16.27 
per hour if all respondents were interviewed on the job. Therefore, the 
agency estimates that the cost associated with the burden hours is 
$8,135 ($16.27 per hour x 500 interviewing hours).
    Comments are invited on: Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the Department, including whether the information will have practical 
utility; the accuracy of the Departments estimate of the burden of the 
proposed information collection; ways to enhance the quality, utility 
and clarity of the information to be collected; and ways to minimize 
the burden of the collection of information on respondents, including 
the use of automated collection techniques or other forms of 
information technology. A Comment to OMB is most effective if OMB 
receives it within 30 days of publication.

ADDRESSES: Send comments, within 30 days, to the Office of Information 
and Regulatory Affairs, Office of Management and Budget, 725-17th 
Street NW., Washington, DC 20503, Attention NHTSA Desk Officer.

    Issued in Washington, DC, on November 10, 2011.
Gregory A. Walter,
Senior Associate Administrator, Policy and Operations.
[FR Doc. 2011-29607 Filed 11-15-11; 8:45 am]
BILLING CODE 4910-59-P