[Federal Register Volume 76, Number 189 (Thursday, September 29, 2011)]
[Notices]
[Pages 60499-60500]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2011-25005]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30Day-11-11IN]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 639-5960 or send an email to 
[email protected]. Send written comments to CDC Desk Officer, Office of 
Management and Budget, Washington, DC or by fax to (202) 395-5806. 
Written comments should be received within 30 days of this notice.

Proposed Project

    Testing and Evaluation of Tobacco Communication Activities--New--
Office on Smoking and Health (OSH), National Center for Chronic Disease 
Prevention and Health Promotion (NCCDPHP), Centers for Disease Control 
and Prevention (CDC).

Background and Brief Description

    Tobacco use remains the leading preventable cause of death in the 
United States. Recent legislative developments highlight the importance 
of tobacco control--and appropriate tobacco control messages--in 
efforts to improve the nation's health. These developments include the 
Prevention and Public Health Fund, established by the Affordable Care 
Act (ACA), which supports initiatives designed to reduce the health and 
financial burden of tobacco use through prevention and cessation 
approaches.
    CDC requests OMB approval of a new, generic clearance mechanism to 
support information collection for the development, implementation and 
evaluation of tobacco-related health messages, health communication 
programs, and campaigns. The proposed generic mechanism will establish 
a unified clearance framework for a broad array of tobacco-related 
communication activities, which may occur on an as-needed basis, or in 
the context of a coordinated series of activities. A generic clearance 
is needed to support the breadth, flexibility and time-sensitivity of 
information collections required to plan, execute and evaluate an ACA-
funded tobacco communication campaign, as well as ongoing health 
communication efforts in CDC's Office on Smoking and Health (OSH). OSH 
employs a strategic and systematic approach to the design and 
evaluation of high-quality health messages and campaigns, by applying 
scientific methods to the development of health messages, obtaining 
input from public health partners, and pre-testing with target 
audiences.
    OMB approval for each data collection activity conducted under the 
generic clearance will be requested through a specific Information 
Collection Request that describes the activity's purpose, use, 
methodology, and burden on respondents. A variety of methods will be 
employed, including:
    (1) In-depth interviews, such as cognitive interviews and 
interviews with key informants. In-depth interviews will typically be 
conducted in-person with an average burden per response of one hour. 
The total estimated annualized burden for in-depth interviews is 67 
hours.
    (2) In-person focus groups, primarily for creative concept testing, 
and online focus groups, primarily for social media concept testing. 
The estimated burden per response is 1-1.5 hours. The total estimated 
annualized burden for focus groups is 360 hours.
    (3) Short surveys involving an average burden per response of 10 
minutes, conducted online or through bulletin boards, for message 
platform testing, message validation and copy testing, pilot evaluation 
activities, and rough cut testing. The total estimated annualized 
burden for short surveys is 1,334 hours.
    (4) Medium-length surveys involving an average burden of 25 minutes 
per response, conducted by telephone or online, for campaign 
evaluation, quantitative social media concept testing, and validation 
of advertisements and Surgeon General report materials. The total 
estimated annualized burden for medium-length surveys is 5,555 hours.
    (5) In-depth surveys involving an average burden of one hour per 
response, for formative testing, outcome evaluation, and analyses of 
exposure, awareness, and knowledge, attitudes or behavior. The total 
estimated annualized burden for in-depth surveys is 1,292 hours.
    Results of these information collections will be used to improve 
the clarity, salience, appeal, and persuasiveness of messages and 
campaigns that support the prevention and control of tobacco use.
    Approval of the generic mechanism is requested for three years. 
Respondents will be members of the general public or target 
populations. Participation in data collection is voluntary, and there 
are no costs to respondents other than their time. The total estimated 
annualized burden hours are 8,608.

                                        Estimated Annualized Burden Hours
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                                                                                     Number of        Average
          Type of respondents            Data collection method      Number of     responses per    burden per
                                                                    respondents     respondent       response
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General Public and Special Populations  In-depth Interviews.....              67               1               1
                                        Focus Groups (In Person)             160               1             1.5

[[Page 60500]]

 
                                        Focus Groups (Online)...             120               1               1
                                        Short Surveys...........           8,001               1           10/60
                                        Medium Surveys..........          13,334               1           25/60
                                        In-depth Surveys........           1,292               1               1
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    Dated: September 22, 2011.
Daniel Holcomb,
Reports Clearance Officer, Centers for Disease Control and Prevention.
[FR Doc. 2011-25005 Filed 9-28-11; 8:45 am]
BILLING CODE 4163-18-P