[Federal Register Volume 76, Number 173 (Wednesday, September 7, 2011)]
[Notices]
[Pages 55347-55349]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2011-22751]
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DEPARTMENT OF COMMERCE
International Trade Administration
Aerospace Executive Service Trade Mission at Singapore Air Show
AGENCY: International Trade Administration, Department of Commerce.
ACTION: Notice.
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Mission Description
The United States Department of Commerce, International Trade
Administration, U.S. and Foreign Commercial Service is organizing an
Aerospace Executive Service Trade Mission (AESTM) to Singapore in
conjunction with the Singapore Airshow 2012 (http://www.singaporeairshow.com.sg).
The AESTM is designed to include participants from a variety of
U.S. aerospace-industry manufacturers and service providers. The
mission participants will be introduced to international agents,
distributors and end-users whose capabilities are targeted to each U.S.
participant's needs. Mission participants will also be briefed by key
local industry leaders who can advise on local market conditions and
opportunities.
In addition to the above-mentioned services, the Commercial Service
will again bring its AsiaNow Showtime program to the Singapore Air
Show, through which mission participants can meet one-on-one with
Commercial Service aerospace and defense industry specialists from
country markets throughout Asia. The industry specialists will be on
hand to discuss market trends and opportunities in their respective
markets.
Commercial Setting
The Singapore Air Show (SAS) is Asia's largest aerospace and
defense event and one of the top three air shows in the world, serving
as an international marketplace and networking platform for the global
aerospace community. Encompassing all civil and military sectors of the
international aerospace industry, the SAS is the foremost platform for
companies to showcase their products and services in the Asia-Pacific
region. The 2010 SAS featured over 43,000 trade attendees from 133
countries, participation from 897 companies from 36 countries and
closed with deals and announcements worth US $10 billion.
Asia Pacific is widely considered the most promising market for the
aerospace industry worldwide. As a leading global aviation hub in Asia
Pacific, Singapore (the U.S.' 10th largest export market in 2010) is
well positioned to take advantage of growth opportunities stemming from
the region's brisk international trade, tourism and investments. U.S.
aerospace firms looking to establish or expand business in Singapore
and other markets in this dynamic region stand to benefit from
participation in the AESTM in the context of the Singapore Air Show,
which is the region's largest air show.
Singapore is the 8th largest market for U.S. aerospace exports. In
2010, U.S. aerospace exports were $3.5 billion, a 37% increase from
2009 ($2.7 billion). Singapore is the regional leader in aerospace
maintenance, repair and overhaul (MRO), manufacturing, and research and
development. Since 1992, Singapore's aerospace industry production has
grown at an average rate of 13.3%, to become the most comprehensive MRO
hub in Asia.
Aerospace is one of the fastest-growing industries in Singapore,
and the long-term outlook remains positive. According to Frost and
Sullivan, the business research and consulting firm, the Asia Pacific
aviation industry is experiencing a faster recovery than anticipated.
In fact, Frost and Sullivan states that the core of aerospace MRO
activity is shifting towards Asia. This has created a market climate
where Asian economies are leading the pace of aviation recovery. Asia
Pacific is expected to dominate about 40% (U.S. $270 billion) of the
global airline revenue by 2020. The cargo business has also shown
equally buoyant growth, with Asia being one of the major hubs of the
air freight business. Also, the rising GDP rates across Asia and the
increasing disposable income of the population will lead to higher
demand from commercial passengers. Singapore is particularly well-
equipped to capture the demand from aviation-related services from this
market given its MRO hub status, which will translate into greater
opportunities for American suppliers to sell to this lucrative market
and beyond.
Mission Goals
The goal of the Aerospace Executive Service at the 2012 Singapore
Air Show is to promote U.S. exports. To this end, the AESTM will
facilitate an effective presence for small- and medium-sized U.S.
companies by combining aspects of a trade mission, trade show presence
and networking activities in one package.
The AESTM Program enables U.S. aerospace companies to familiarize
themselves with this important trade fair, to conduct market research
and to explore export opportunities through pre-arranged meetings with
potential partners. The Aerospace Executive Service also allows U.S.
companies to have a presence at the show in the form of kiosk space,
providing them an enhanced image and an extended level of engagement at
the show site. AESTM participants will be supported by knowledgeable
Commercial Service specialists familiar with the firms' objectives and
with the Asian aerospace market.
Mission Scenario
Within the U.S. Pavilion at the 2012 Singapore Air Show, the
Commercial Service will maintain a 64-square-meter booth that will
include 36 square meters of kiosk space for the mission participants,
where they can display company literature and conduct meetings with
visitors to the air show, including buyer delegations recruited by
Commercial Service staff in other Pacific Rim countries under the
AsiaNow program. The Commercial Service booth will also house an area
for meetings with Commercial Service staff and a Business Information
Office (BIO) reception area (28 square meters). Commercial Service
staff and the AES coordinator will be available to provide information
and assistance throughout the duration of the AESTM at the Singapore
Air Show. They will also promote and refer interested parties to AESTM
participants.
In summary, participation in the AESTM Program includes:
Pre-show breakfast briefing on February 13 (U.S.
Ambassador to Singapore will be invited to be the lead presenter along
with industry representatives);
Daily transportation to and from AESTM hotel and Singapore
Air Show;
Pre-scheduled meetings with potential partners,
distributors, and end users recruited by the Commercial Service;
[[Page 55348]]
One show entry pass per company representative;
Participation in U.S. Exhibitors Welcome Reception;
One invitation to the U.S. VIP reception per participant;
Access to Official U.S. Pavilion/BIO amenities, including
meeting area and shared business center when not in use for AsiaNow
one-on-one appointments;
Individual kiosk space (3.0 m\2\) within the U.S. Pavilion
for displaying company literature and posters and conducting meetings;
Copy of the official 2012 Singapore Air Show Exhibitor's
Directory;
Meetings with Commercial Service aerospace and defense
industry specialists from U.S. Embassies and Consulates across Asia;
Assistance from on-site AESTM program coordinator.
Proposed Timetable
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Monday, February 13............... Briefing at the AESTM hotel on
program and country/regional
market.
One-on-one business matchmaking
appointments
Evening reception for U.S.
exhibitors.
Tuesday, February 14.............. Attend U.S. Pavilion opening with
VIP delegates at Singapore Air
Show.
One-on-one meetings on the show
floor and walk show floor.
Wednesday, February 13............ One-on-one meetings on the show
floor or participants to walk show
floor.
Evening U.S. VIP Reception.
Thursday, February 16-Friday, AsiaNow Showtime Program,
February 17. participants walk show floor, and
any follow-up meetings.
Friday afternoon AES Trade Mission
debrief.
Friday evening no host dinner
(optional).
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Participation Requirements
All parties interested in participating in the AESTM at the
Singapore Air Show must complete and submit an application package for
consideration by the Department of Commerce. All applicants will be
evaluated on their ability to meet certain conditions and best satisfy
the selection criteria as outlined below. A maximum of 12 companies
will be selected to participate in the mission from the applicant pool.
U.S. companies already doing business in Singapore as well as U.S.
companies seeking to enter the Singaporean and other Asian markets for
the first time may apply.
Fees and Expenses
After a company has been selected to participate on the mission, a
payment to the Department of Commerce in the form of a participation
fee is required. The participation fee will be $7,400 for large firms
and $6,600 for a small or medium-sized enterprise (SME).* The fee for
each additional firm representative (large firm or SME) is $500.
Expenses for travel to and from Singapore, lodging, most meals, and
incidentals will be the responsibility of each mission participant.
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* An SME is defined as a firm with 500 or fewer employees or
that otherwise qualifies as a small business under SBA regulations
(see http://www.sba.gov/services/contracting_opportunities/sizestandardstopics/index.html). Parent companies, affiliates, and
subsidiaries will be considered when determining business size. The
dual pricing reflects the Commercial Service's user fee schedule
that became effective May 1, 2008 (see http://www.export.gov/newsletter/march2008/initiatives.html for additional information).
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Conditions for Participation
An applicant must submit a completed and signed mission
application and supplemental application materials, including adequate
information on the company's products and/or services, primary market
objectives, and goals for participation. If the Department of Commerce
receives an incomplete application, the Department may reject the
application, request additional information, or take the lack of
information into account when evaluating the applications.
Each applicant must also certify that the products and
services it seeks to export through the mission are either produced in
the United States, or, if not, marketed under the name of a U.S. firm
and have at least 51 percent U.S. content of the value of the finished
product or service.
Each applicant's products must meet the Singapore Air Show
trade fair rules, which can be found at http://www.singaporeAirShow.com.sg/.
Selection Criteria for Participation
Selection will be based on the following criteria:
Suitability of the company's products or services to the
market;
Applicant's potential for business in India and in the
region, including likelihood of exports resulting from the mission;
Consistency of the applicant's goals and objectives with
the stated scope of the mission;
Diversity of company size, sector or subsector, and location may
also be considered during the review process.
Referrals from political organizations and any documents containing
references to partisan political activities (including political
contributions) will be removed from an applicant's submission and not
considered during the selection process.
Timeframe for Recruitment and Applications
Mission recruitment will be conducted in an open and public manner,
including publication in the Federal Register and posting on the
Commerce Department trade missions calendar--http://www.ita.doc.gov/doctm/tmcal.html--and other Internet Web sites, publication in domestic
trade publications and association newsletters, mailings from internal
mailing lists, faxes to internal aerospace clients, e-mails to
aerospace distribution lists, and promotion at industry meetings,
symposia, conferences, trade shows, and other events. The ITA Aerospace
and Defense Technology Team members in U.S. Export Assistance Centers
will have the lead in recruiting the AESTM.
Recruitment for the mission will begin immediately and conclude no
later than November 28, 2011. The mission will open on a first come
first served basis. Applications received after November 28, 2011, will
be considered only if space and scheduling constraints permit.
Contacts
Aerospace and Defense Technology Team Contact
Stephanie Heckel, Greensboro U.S. Export Assistance Center, 342 N.
Elm Street, Greensboro, NC 27402, Tel: (336) 333-5345, Fax: (336) 333-
5158, E-mail: [email protected].
U.S. Commercial Service in Singapore
Hawcheng Ng, American Embassy, 27 Napier Road, Singapore 258508,
Tel. 011-(65) 6476-9037, Fax 011-(65)
[[Page 55349]]
6476-9080, E-mail: [email protected].
Elnora Moye,
Commercial Service Trade Mission Program, U.S. Department of Commerce.
[FR Doc. 2011-22751 Filed 9-6-11; 8:45 am]
BILLING CODE 3510-FP-P