[Federal Register Volume 76, Number 142 (Monday, July 25, 2011)]
[Notices]
[Page 44400]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2011-18658]



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DEPARTMENT OF THE TREASURY




Submission for OMB Review; Comment Request



July 19, 2011.

    The Department of the Treasury will submit the following public 

information collection requirement to OMB for review and clearance 

under the Paperwork Reduction Act of 1995, Public Law 104-13 on or 

after the date of publication of this notice. A copy of the submission 

may be obtained by calling the Treasury Bureau Clearance Officer 

listed. Comments regarding this information collection should be 

addressed to the OMB reviewer listed and to the Treasury PRA Clearance 

Officer, Department of the Treasury, 1750 Pennsylvania Avenue, NW., 

Suite 11010, Washington, DC 20220.

    Dates: Written comments should be received on or before August 24, 

2011 to be assured of consideration.



Internal Revenue Service (IRS)



    OMB Number: 1545-2204.

    Type of Review: Extension without change of a currently approved 

collection.

    Title: CS-10-251--Prepaid Card Marketing Customer Survey.

    Abstract: The purpose of the social marketing prepaid card 

initiative is to evaluate taxpayer knowledge, beliefs, barriers and 

perception of the prepaid card--providing first-hand information that 

has not been collected to date. In Fiscal Year (FY) 2009, the IRS 

initiated a formal effort to collaborate with financial institutions 

(banks) and Volunteer Income Tax Assistance (VITA) sites to encourage 

taxpayers who do not request direct-deposited refunds to opt for a 

prepaid card sponsored by the financial institutions. These taxpayers 

are likely to be unbanked and without means of freely cashing their 

refund check. The perceived benefits of the prepaid card program are 

(1) Faster transfer of refunds to the taxpayer compared to the paper 

check mode, and (2) low-cost transactions to use the refund amount. To 

help improve participation, IRS is hoping to leverage the theory and 

principles of social marketing. Social marketing principles and 

practices apply marketing principles to social programs. This data will 

provide the IRS with practical information to be used to determine the 

value of offering the prepaid card to taxpayers in the future.

    Respondents: Individuals or Households.

    Estimated Total Burden Hours: 542.

    Bureau Clearance Officer: Yvette Lawrence, Internal Revenue 

Service, 1111 Constitution Avenue, NW., Washington, DC 20224; (202) 

927-4374.

    OMB Reviewer: Shagufta Ahmed, Office of Management and Budget, New 

Executive Office Building, Room 10235, Washington, DC 20503; (202) 395-

7873.



Dawn D. Wolfgang,

Treasury PRA Clearance Officer.

[FR Doc. 2011-18658 Filed 7-22-11; 8:45 am]

BILLING CODE 4830-01-P