[Federal Register Volume 76, Number 133 (Tuesday, July 12, 2011)]
[Notices]
[Pages 40908-40909]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2011-17432]


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FEDERAL COMMUNICATIONS COMMISSION


Information Collection Being Reviewed by the Federal 
Communications Commission

AGENCY: Federal Communications Commission.

ACTION: Notice and request for comments.

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SUMMARY: The Federal Communications Commission (FCC), as part of its 
continuing effort to reduce paperwork burdens, invites the general 
public and other Federal agencies to take this opportunity to comment 
on the following information collection, as required by the Paperwork 
Reduction Act (PRA) of 1995. Comments are requested concerning (a) 
Whether the proposed collection of information is necessary for the 
proper performance of the functions of the Commission, including 
whether the information shall have practical utility; (b) the accuracy 
of the Commission's burden estimate; (c) ways to enhance the quality, 
utility, and clarity of the information collected; (d) ways to minimize 
the burden of the collection of information on the respondents, 
including the use of automated collection techniques or other forms of 
information technology; and (e) ways to further reduce the information 
collection burden on small business concerns with fewer than 25 
employees.
    The FCC may not conduct or sponsor a collection of information 
unless it displays a currently valid control number. No person shall be 
subject to any penalty for failing to comply with a collection of 
information subject to the PRA that does not display a valid Office of 
Management and Budget (OMB) control number.

DATES: Written PRA comments should be submitted on or before September 
12, 2011. If you anticipate that you will be submitting comments, but 
find it difficult to do so within the period of time allowed by this 
notice, you should advise the contact listed below as soon as possible.

ADDRESSES: Direct all PRA comments to Cathy Williams, FCC, via e-mail 
[email protected] and to [email protected].

[[Page 40909]]


FOR FURTHER INFORMATION CONTACT: For additional information about the 
information collection, contact Cathy Williams at (202) 418-2918.

SUPPLEMENTARY INFORMATION:
    OMB Control Number: 3060-0174.
    Title: Sections 73.1212, 76.1615 and 76.1715, Sponsorship 
Identification.
    Form Number: N/A.
    Type of Review: Extension of a currently approved collection
    Respondents: Business or other for-profit entities; Individuals or 
households.
    Number of Respondents and Responses: 22,761 respondents and 
1,831,610 responses.
    Estimated Time per Response: .0011 to .2011 hours.
    Frequency of Response: Recordkeeping requirement; Third party 
disclosure; On occasion reporting requirement.
    Total Annual Burden: 242,633 hours.
    Total Annual Cost: $33,828.
    Obligation to Respond: Required to obtain or retain benefits. The 
statutory authority for this collection is contained in Sections 4(i), 
317 and 507 of the Communications Act of 1934, as amended.
    Nature and Extent of Confidentiality: No need for confidentiality 
required.
    Privacy Impact Assessment(s): No impact(s).
    Needs and Uses: 47 CFR 73.1212 requires a broadcast station to 
identify the sponsor of any matter transmitted for consideration. 47 
CFR 76.1615 states that, when a cable operator engaged in origination 
cablecasting presents any matter for which consideration is provided to 
such cable television system operator, the cable television system 
operator, at the time of the telecast, shall identify the sponsor. For 
both sections, for advertising commercial products or services, the 
mention of the sponsor's name or product, when it is clear that the 
mention of the product constitutes sponsorship identification, is all 
that is required. In the case of television political advertisements 
concerning candidates for public office, the sponsor shall be 
identified with letters equal to or greater than four (4) percent of 
the vertical height of the television screen that airs for no less than 
four (4) seconds.
    47 CFR 73.1212 and 76.1715 state that, with respect to sponsorship 
announcements that are waived when the broadcast/origination cablecast 
of ``want ads'' sponsored by an individual, the licensee/operator shall 
maintain a list showing the name, address and telephone number of each 
such advertiser. These lists shall be made available for public 
inspection.
    47 CFR 73.1212 states that, when an entity rather than an 
individual sponsors the broadcast of matter that is of a political or 
controversial nature, the licensee is required to retain a list of the 
executive officers, or board of directors, or executive committee, 
etc., of the organization paying for such matter in its public file.

Federal Communications Commission.
Bulah P. Wheeler,
Deputy Manager, Office of the Secretary, Office of Managing Director.
[FR Doc. 2011-17432 Filed 7-11-11; 8:45 am]
BILLING CODE 6712-01-P