[Federal Register Volume 76, Number 133 (Tuesday, July 12, 2011)]
[Notices]
[Pages 40914-40915]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2011-17420]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-11-11IN]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-639-5960 or 
send comments to Daniel Holcomb, CDC Reports Clearance Officer, 1600 
Clifton Road, MS D-74, Atlanta, GA 30333 or send an e-mail to 
[email protected].
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should be received 
within 60 days of this notice.

Proposed Project

    Testing and Evaluation of Tobacco Communication Activities--New 
National Center for Chronic Disease Prevention and Health Promotion 
(NCCDPHP), Centers for Disease Control and Prevention (CDC).

Background and Brief Description

    Tobacco use remains the leading preventable cause of death in the 
United States, causing over 443,000 deaths each year and resulting in 
an annual cost of more than $96 billion in direct medical expenses. The 
only proven strategy for reducing the risk of tobacco-related morbidity 
and mortality is to never smoke, or to quit if tobacco use has been 
initiated.
    Within the Centers for Disease Control and Prevention (CDC), the 
Office on Smoking and Health (OSH) serves as a primary resource of 
tobacco and health information for the public, health professionals, 
various branches of government, and other interested groups. OSH 
distributes tobacco-related health communications using a wide array of 
formats and media channels, conducts formative research to develop and 
test tobacco-related communications, and evaluates the effectiveness of 
messages and campaigns. OSH employs a strategic and systematic approach 
to the design and evaluation of high-quality health messages and 
campaigns, by applying scientific methods to the development of health 
messages, obtaining input from public health partners, and pre-testing 
with target audiences.
    Recent legislative developments highlight the importance of tobacco 
control--and appropriate tobacco control messages--in efforts to 
improve the nation's health. These developments include the Prevention 
and Public Health Fund, established by the Affordable Care Act (ACA), 
which supports initiatives designed to reduce the health and financial 
burden of tobacco use through prevention and cessation approaches. An 
essential component of this initiative is a national campaign to 
increase awareness of the health consequences of tobacco use and 
exposure to secondhand smoke. OSH is primarily responsible for 
planning, implementing, and evaluating the campaign.
    CDC requests OMB approval of a new, generic clearance mechanism to 
support information collection for the development, implementation and 
evaluation of tobacco-related health messages and campaigns. The 
proposed generic mechanism will establish a

[[Page 40915]]

unified clearance framework for a broad array of tobacco-related 
communication activities, which may occur on an as-needed basis, or in 
the context of a coordinated series of activities. A generic clearance 
is needed to support the breadth, flexibility and time-sensitivity of 
information collections required to execute and evaluate the upcoming 
ACA-funded tobacco communication campaign, and to support OSH's ongoing 
programmatic needs, including materials development and testing for the 
Media Campaign Research Center.
    Information will be collected through a variety of strategies 
including in-person focus groups, online focus groups, computer-
assisted, in-person, or telephone interviews, and online surveys of 
variable length (short, medium, in-depth). The average burden per 
response is expected to range from 6-25 minutes for online surveys, and 
from 1-1.5 hours for interviews and focus groups. CDC will request OMB 
approval for each data collection activity through submission of a 
specific Information Collection Request that describes its purpose, 
use, methodology, and impact on affected respondents. The information 
will be used to improve the clarity, salience, appeal, and 
persuasiveness of messages and campaigns supporting OSH's mission. 
CDC's authority to collect information for public health purposes is 
provided by the Public Health Service Act (41 U.S.C. 241) Section 301.
    Approval of the generic mechanism is requested for three years. 
Participation is voluntary. There are no costs to respondents other 
than their time.

                                        Estimated Annualized Burden Hours
----------------------------------------------------------------------------------------------------------------
                                                                     Number of    Average burden
      Type of  respondent           Form name        Number of     responses per   per response    Total  burden
                                                    respondents     respondent        (in hr)         (in hr)
----------------------------------------------------------------------------------------------------------------
General Public or Target        Focus Group.....             160               1             1.5             240
 Population.
                                Online Focus                 120               1               1             120
                                 Group.
                                Interviews......              67               1               1              67
                                Short Online               8,001               1            6/60             800
                                 Surveys.
                                Medium Online             13,334               1           25/60           5,556
                                 Surveys.
                                In-depth Online            1,292               1               1           1,292
                                 Surveys.
                                                                                                 ---------------
                                                  ..............  ..............  ..............           8,075
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Catina Conner,
Acting Reports Clearance Officer, Centers for Disease Control and 
Prevention.
[FR Doc. 2011-17420 Filed 7-11-11; 8:45 am]
BILLING CODE 4163-18-P