[Federal Register Volume 76, Number 82 (Thursday, April 28, 2011)]
[Notices]
[Pages 23818-23819]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2011-10256]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30-Day-11-10GI]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 639-5960 or send an e-mail 
to [email protected]. Send written comments to CDC Desk Officer, Office of 
Management and Budget, Washington, DC or by fax to (202) 395-5806. 
Written comments should be received within 30 days of this notice.

Proposed Project

    Evaluating Act Against AIDS Social Marketing Campaign Phases 
Targeting Consumers--New--National Center for HIV/AIDS, Viral 
Hepatitis, STD and TB Prevention (NCHHSTP), Centers for Disease Control 
and Prevention (CDC).

Background and Brief Description

    In response to the continued HIV epidemic in our country, CDC has 
launched Act Against AIDS (AAA), a 5-year, multifaceted communication 
campaign to reduce HIV incidence in the United States. CDC plans to 
release the campaign in phases, with some of the phases running 
concurrently. Each phase of the campaign will use mass media and 
direct-to-consumer channels to deliver HIV prevention and testing 
messages. Some components of the campaign will be designed to provide 
basic education and increase awareness of HIV/AIDS among the general 
public, and others will be targeted to specific subgroups or 
communities at greatest risk of infection. The current study addresses 
the need to assess the effectiveness of these social marketing messages 
aimed at increasing HIV awareness and delivering HIV prevention and 
testing messages among at-risk populations.
    This study will evaluate the AAA social marketing campaign aimed at 
increasing HIV/AIDS awareness, increasing prevention behaviors, and 
improving HIV testing rates among consumers. The study will consist of 
a quarterly tracking survey of AAA target audiences to measure exposure 
to each phase of the campaign and interventions implemented under AAA. 
Each extended survey will have a core set of items asked in all rounds, 
as well as a module of questions relating to specific AAA activities 
and communication initiatives that are occurring during a given 
quarter. Each extended survey sample will consist of 1,000 respondents 
selected from a combination of sources, including a national opt-in e-
mail list sample and respondent lists generated by partnership 
organizations (e.g., the National Urban League, the National Medical 
Association). Participants will self-administer the extended survey at 
home on personal computers. The research will include 12 data 
collections over a 3-year period: four self-administered quarterly 
extended surveys per year over 3 years, with a total of 12,000 
respondents. There is no cost to the respondents other than their time. 
The total estimated annual burden hours are 2667.

                                        Estimated Annualized Burden Hours
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                                                                                                      Average
                                                                     Number of       Number of      burden per
              Respondents                       Form name           respondents    responses per   response  (in
                                                                                    respondent        hours)
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Individuals (male and female) aged 18   Study Screener..........          20,000               1            2/60
 years and older/Study Screener.
Individuals (male and female) aged 18   Extended survey.........           4,000               1           30/60
 years and older.
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[[Page 23819]]

    Dated: April 21, 2011.
Daniel Holcomb,
Reports Clearance Officer, Centers for Disease Control and Prevention.
[FR Doc. 2011-10256 Filed 4-27-11; 8:45 am]
BILLING CODE P