[Federal Register Volume 76, Number 56 (Wednesday, March 23, 2011)]
[Notices]
[Page 16472]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2011-6849]



[[Page 16472]]

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DEPARTMENT OF TRANSPORTATION

National Highway Traffic Safety Administration


Reports, Forms and Record Keeping Requirements; Agency 
Information Collection Activity Under OMB Review

AGENCY: National Highway Traffic Safety Administration (NHTSA), 
Department of Transportation (DOT).

ACTION: Notice.

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SUMMARY: In compliance with the Paperwork Reduction Act of 1995 (44 
U.S.C. 3501 et seq.), this notice announces that the Information 
Collection Request (ICR) abstracted below has been forwarded to the 
Office of Management and Budget (OMB) for review and comment. The ICR 
describes the nature of the information collections and their expected 
burden. The Federal Register Notice with a 60-day comment period was 
published on September 3, 2010 [FR Doc. 2010-22008].

DATES: Comments must be submitted on or before April 22, 2011.

FOR FURTHER INFORMATION CONTACT: Kil-Jae Hong, NHTSA, 1200 New Jersey 
Avenue, SE., W52-232, NPO-520, Washington, DC 20590. Ms. Hong's 
telephone number is (202) 493-0524 and e-mail address is [email protected].

SUPPLEMENTARY INFORMATION:

National Highway Traffic Safety Administration

    Title: 49 CFR 575--Consumer Information Regulations (sections 103 
and 105) Qualitative Research.
    OMB Number: Not Assigned.
    Type of Request: Request for public comment on collection of 
information request.
    Abstract: The Energy Independence and Security Act of 2007 (EISA), 
enacted in December 2007, included a requirement that the National 
Highway Traffic Safety Administration (NHTSA) develop a consumer 
information and education campaign to improve consumer understanding of 
automobile performance with regard to fuel economy, Greenhouse Gases 
(GHG) emissions and other pollutant emissions; of automobile use of 
alternative fuels; and of thermal management technologies used on 
automobiles to save fuel. A critical step in developing the consumer 
information program is to conduct proper market research to understand 
consumers' knowledge surrounding these issues, evaluate potential 
consumer-facing messages in terms of clarity and understand the 
communications channels in which these messages should be present. The 
research will allow NHTSA to refine messaging to enhance comprehension 
and usefulness and will guide the development of an effective 
communications plan. NHTSA proposes a multi-phased research project to 
gather the data and apply analyses and results from the project to 
develop the consumer information program and education campaign.
    Affected Public: Passenger vehicle consumers.
    Estimated Total Annual Burden: 128.

ADDRESSES: Send comments, within 30 days, to the Office of Information 
and Regulatory Affairs, Office of Management and Budget, 725-17th 
Street, NW., Washington, DC 20503, Attention NHTSA Desk Officer.
    Comments are invited on: Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the Department, including whether the information will have practical 
utility; the accuracy of the Departments estimate of the burden of the 
proposed information collection; ways to enhance the quality, utility 
and clarity of the information to be collected; and ways to minimize 
the burden of the collection of information on respondents, including 
the use of automated collection techniques or other forms of 
information technology. A Comment to OMB is most effective if OMB 
receives it within 30 days of publication.

Gregory A. Walter,
Senior Associate Administrator, Policy and Operations.
[FR Doc. 2011-6849 Filed 3-22-11; 8:45 am]
BILLING CODE 4910-59-P