[Federal Register Volume 76, Number 55 (Tuesday, March 22, 2011)]
[Notices]
[Page 16038]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2011-6602]


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DEPARTMENT OF THE TREASURY

Internal Revenue Service


Proposed Collection; Comment Request for Prepaid Card Marketing 
Customer Survey, CS-10-251.

AGENCY: Internal Revenue Service (IRS), Treasury.

ACTION: Notice and request for comments.

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SUMMARY: The Department of the Treasury, as part of its continuing 
effort to reduce paperwork and respondent burden, invites the general 
public and other Federal agencies to take this opportunity to comment 
on proposed and/or continuing information collections, as required by 
the Paperwork Reduction Act of 1995, Public Law 104-13 (44 U.S.C. 
3506(c)(2)(A)). Currently, the IRS is soliciting comments concerning 
Prepaid Card Marketing Customer Survey, CS-10-251

DATES: Written comments should be received on or before May 23, 2011 to 
be assured of consideration.

ADDRESSES: Direct all written comments to Yvette B. Lawrence, Internal 
Revenue Service, room 6129, 1111 Constitution Avenue, NW., Washington, 
DC 20224.

FOR FURTHER INFORMATION CONTACT: Requests for additional information or 
copies of the form and instructions should be directed to Ralph Terry 
at (202) 622-8144, at Internal Revenue Service, room 6129, 1111 
Constitution Avenue, NW., Washington, DC 20224, or through the Internet 
at [email protected].

SUPPLEMENTARY INFORMATION:
    Title: Prepaid Card Marketing Customer Survey, CS-10-251.
    OMB Number: 1545-2204.
    Abstract In Fiscal Year (FY) 2009, the IRS initiated a formal 
effort to collaborate with financial institutions (banks) and Volunteer 
Income Tax Assistance (VITA) sites to encourage taxpayers who do not 
request direct-deposited refunds to opt for a prepaid card sponsored by 
the financial institutions. These taxpayers are likely to be unbanked 
and without means of freely cashing their refund check. The perceived 
benefits of the prepaid card program are (1) faster transfer of refunds 
to the taxpayer compared to the paper check mode, and (2) low-cost 
transactions to use the refund amount. To help improve participation, 
IRS is hoping to leverage the theory and principles of social 
marketing. Social marketing principles and practices apply marketing 
principles to social programs. This data will provide the IRS with 
practical information to be used to determine the value of offering the 
prepaid card to taxpayers in the future.
    Type of Review: Extension of a currently approved collection.
    Affected Public: Individual and households.
    Estimated Number of Respondents: 5734.
    Estimated Total Annual Burden Hours: 542 hours.
    The following paragraph applies to all of the collections of 
information covered by this notice:
    An agency may not conduct or sponsor, and a person is not required 
to respond to, a collection of information unless the collection of 
information displays a valid OMB control number.
    Books or records relating to a collection of information must be 
retained as long as their contents may become material in the 
administration of any internal revenue law. Generally, tax returns and 
tax return information are confidential, as required by 26 U.S.C. 6103.
    Request for Comments: Comments submitted in response to this notice 
will be summarized and/or included in the request for OMB approval. All 
comments will become a matter of public record. Comments are invited 
on: (a) Whether the collection of information is necessary for the 
proper performance of the functions of the agency, including whether 
the information shall have practical utility; (b) the accuracy of the 
agency's estimate of the burden of the collection of information; (c) 
ways to enhance the quality, utility, and clarity of the information to 
be collected; (d) ways to minimize the burden of the collection of 
information on respondents, including through the use of automated 
collection techniques or other forms of information technology; and (e) 
estimates of capital or start-up costs and costs of operation, 
maintenance, and purchase of services to provide information.

    Approved: March 15, 2011.
Yvette B. Lawrence,
IRS Reports Clearance Officer.
[FR Doc. 2011-6602 Filed 3-21-11; 8:45 am]
BILLING CODE 4830-01-P