[Federal Register Volume 76, Number 44 (Monday, March 7, 2011)]
[Notices]
[Page 12318]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2011-5065]


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DEPARTMENT OF COMMERCE


Submission for OMB Review; Comment Request

    The Department of Commerce will submit to the Office of Management 
and Budget (OMB) for clearance the following proposal for collection of 
information under the provisions of the Paperwork Reduction Act (44 
U.S.C. chapter 35).
    Agency: U.S. Census Bureau.
    Title: Census Barriers, Attitudes, and Motivators Survey (CBAMS) 
II.
    OMB Control Number: 0607-0947.
    Form Number(s): None. All information will be collected 
electronically.
    Type of Request: Reinstatement, with change, of an expired 
collection.
    Burden Hours: 1,757.
    Number of Respondents: 4,200.
    Average Hours per Response: 25 minutes.
    Needs and Uses: Every ten years, the U.S. Census Bureau is 
constitutionally mandated to count everyone (citizens and non-citizens) 
residing in the United States. An accurate count is critical for many 
reasons including but not limited to:
     Congressional reapportionment,
     Redistricting congressional boundaries;
     Community planning; and
     Distribution of public funds and program development.
    To facilitate the data collection effort for the 2010 Census, the 
Census Bureau developed an Integrated Communications Plan (ICP). The 
role of the ICP was to increase public awareness and to motivate people 
to respond to the census promptly, saving millions of taxpayer dollars. 
The specific objectives of the ICP were to:
     Increase mail response;
     Improve cooperation with enumerators; and
     Improve overall accuracy and reduce differential 
undercount.
    The Census Bureau conducted the Census Barriers, Attitudes, and 
Motivators Survey (CBAMS) in 2008 to gain an in-depth understanding of 
the public's opinions about the 2010 Census. The results of that survey 
revealed that there were distinct mindsets toward the Census, and 
customizing outreach to these attitudinal mindsets is an important part 
of the Census Bureau's communications strategy for 2020 and beyond. In 
CBAMS II, the Census Bureau will extend that research to further 
specify the segments and to learn about their stability and structure. 
The results of CBAMS II will inform the market research program and 
communications for Census 2020.
    The primary purpose of CBAMS II is to understand Census mindsets. 
The data collected will not be used to produce official Census Bureau 
statistics. The purpose of the data collection is to shape the research 
and communications program for Census 2020. Findings from this survey 
will determine how often and what kind of market research is conducted 
over the next decade to support communications for Census 2020. 
Findings will also be used to shape messages directly. The analytic 
goals of CBAMS II are to:
     Determine the best method for identifying Census mindsets 
by evaluating the reliability of mindset creation algorithms from CBAMS 
I and CBAMS II.
     Understand more about the profiles of the mindsets, 
especially addressing the following questions:
     Is there a qualitative distinction between people who are 
unaware of the Census and those who lack extensive knowledge of the 
Census?
     What are the characteristics and belief profiles of people 
whose attitude toward the Census is negative?
     What sub-segments exist within the large positive 
segments?
     Measure attitudes toward the possible use of 
administrative records to supplement or replace the Census and relate 
those attitudes to Census mindsets
    One of the outcomes from CBAMS II will be a survey tool to identify 
the likely segment of respondents to future Census market research 
surveys.
    When possible, respondents to CBAMS II will be matched to the 
Census Planning Database (PDB) by tract number to link to Census 2000 
census participation and hard-to-count data. In cases where a link to 
tract can be made, we will further roll cases back up into an eight-
cluster segmentation scheme based on the PDB. The sample source for in 
person interviews will be the Delivery Sequence File from the United 
States Postal Service, so for these records, we will have addresses and 
be able to determine Census tract. For the telephone respondents, we 
will collect zip codes to facilitate this linkage, but we will not 
collect address information. In fact, we will not collect any 
personally identifiable information from any respondent.
    Affected Public: Individuals or households.
    Frequency: One time.
    Respondent's Obligation: Voluntary.
    Legal Authority: Title 13 U.S.C., Sections 141 and 193.
    OMB Desk Officer: Brian Harris-Kojetin, (202) 395-7314.
    Copies of the above information collection proposal can be obtained 
by calling or writing Diana Hynek, Departmental Paperwork Clearance 
Officer, (202) 482-0266, Department of Commerce, Room 6616, 14th and 
Constitution Avenue, NW., Washington, DC 20230 (or via the Internet at 
[email protected]).
    Written comments and recommendations for the proposed information 
collection should be sent within 30 days of publication of this notice 
to Brian Harris-Kojetin, OMB Desk Officer either by fax (202-395-7245) 
or e-mail ([email protected]).

    Dated: March 2, 2011.
Gwellnar Banks,
Management Analyst, Office of the Chief Information Officer.
[FR Doc. 2011-5065 Filed 3-4-11; 8:45 am]
BILLING CODE 3510-07-P