[Federal Register Volume 75, Number 250 (Thursday, December 30, 2010)]
[Notices]
[Pages 82407-82408]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-32911]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

National Institutes of Health


Submission for OMB Review; Comment Request; Testing Successful 
Health Communications Surrounding Aging-Related Issues From the 
National Institute on Aging (NIA)

SUMMARY: Under the provisions of Section 3507(a)(1)(D) of the Paperwork 
Reduction Act of 1995, the National Institute on Aging, the National 
Institutes of Health (NIH) has submitted to the Office of Management 
and Budget (OMB) a request for review and approval of the information 
collection listed below. This proposed information collection was 
previously published in the Federal Register on 09-27-2010 at 08:45:00 
(http://federalregister.gov/a/2010-24277, Vol. 75, No. 187, Page: 
59723-59724 (2 pages); Document Citation: 75 FR 59723; Document Number: 
2010-24277) and allowed 60-days for public comment. One comment was 
received from an organization who requested to be considered as a 
contractor for NIA's project. No other public comments were received. 
The National Institutes of Health may not conduct or sponsor, and the 
respondent is not required to respond to, an information collection 
that has been extended, revised, or implemented on or after October 1, 
1995, unless it displays a currently valid OMB control number.
    Proposed Collection: Title: Testing successful health 
communications surrounding aging-related issues from the National 
Institute on Aging (NIA). Type of Information Collection Request: New. 
Need and Use of Information Collection: This study will support NIA's 
mission ``to communicate information about aging and advances in 
research on aging to the scientific community, health care providers, 
and the public.'' The primary objectives of this study are to:
     Assess audiences' trusted/preferred sources for 
information, knowledge, attitudes, behaviors, and other characteristics 
for the planning/development of health messages and communications 
strategies;
     Pre-test health messages and outreach strategies while 
they are in developmental form to assess audience response, including 
their likes and dislikes.

NIA's Office of Communications and Public liaison will collect this 
information through formative qualitative research with its key 
audiences--older people, caregivers, and health professionals. Methods 
will include focus groups, individual interviews, self-administered 
questionnaires, and website surveys. The information will be used to 
(1) develop and revise health information resources and outreach 
strategies to maximize their effectiveness; (2) determine new topic 
areas to explore for future NIA publications; and (3) identify new ways 
to support the health information needs of older adults and people who 
serve older adults. NIA is requesting a generic clearance for a range 
of research data collection procedures to ensure that they successfully 
develop and disseminate effective health communications on aging-
related issues. Frequency of Response: On occasion. Affected Public: 
Older people, caregivers, and health professionals (physicians and non-
physicians). Type of Respondents: Older people, caregivers, and health 
professionals (physicians and non-physicians). The annual reporting 
burden is as follows: Estimated Number of Respondents: 630. Estimated 
Number of Responses per Respondent: 1. Average Burden Hours per 
Response: 0.37. Estimated Total Annual Burden Hours Requested: 234. The 
annualized cost to respondents is estimated at: $5,680. There are no 
Capital Costs to report. There are no Operating or Maintenance Costs to 
report.

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                                                                      Estimated                      Estimated
                                                      Estimated       number of       Average      total annual
               Type of respondents                    number of     responses per   burden hours   burden hours
                                                     respondents     respondent     per response     requested
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Older adults.....................................             260               1            .37              97
Non-physician health professionals and caregivers             310               1            .35             107
Physicians.......................................              60               1            .5               30
                                                  --------------------------------------------------------------
    Total........................................  ..............  ..............  .............             234
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[[Page 82408]]

    Request for Comments: Written comments and/or suggestions from the 
public and affected agencies should address one or more of the 
following points: (1) Evaluate whether the proposed collection of 
information is necessary for the proper performance of the function of 
the agency, including whether the information will have practical 
utility; (2) Evaluate the accuracy of the agency's estimate of the 
burden of the proposed collection of information, including the 
validity of the methodology and assumptions used; (3) Enhance the 
quality, utility, and clarity of the information to be collected; and 
(4) Minimize the burden of the collection of information on those who 
are to respond, including the use of appropriate automated, electronic, 
mechanical, or other technological collection techniques or other forms 
of information technology.
    Direct Comments to OMB: Written comments and/or suggestions 
regarding the item(s) contained in this notice, especially regarding 
the estimated public burden and associated response time, should be 
directed to the: Office of Management and Budget, Office of Regulatory 
Affairs, [email protected] or by fax to 202-395-6974, 
Attention: Desk Officer for NIH. To request more information on the 
proposed project or to obtain a copy of the data collection plans and 
instruments, contact: Megan Homer, Writer/Editor, Office of 
Communications and Public Liaison, NIH, Building 31C Room 5C27, 9000 
Rockville Pike, Bethesda, MD 20892, or call non-toll-free number 301-
496-1752 or E-mail your request, including your address to: 
[email protected].
    Comments Due Date: Comments regarding this information collection 
are best assured of having their full effect if received within 30-days 
of the date of this publication.

    Dated: December 20, 2010.
Lynn Hellinger,
Director of Management, National Institutes of Health.
[FR Doc. 2010-32911 Filed 12-29-10; 8:45 am]
BILLING CODE 4140-01-P