[Federal Register Volume 75, Number 229 (Tuesday, November 30, 2010)]
[Notices]
[Page 74067]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-30174]


-----------------------------------------------------------------------

DEPARTMENT OF HEALTH AND HUMAN SERVICES

Health Resources and Services Administration


Agency Information Collection Activities: Proposed Collection: 
Comment Request

    In compliance with the requirement for opportunity for public 
comment on proposed data collection projects (section 3506(c)(2)(A) of 
Title 44, United States Code, as amended by the Paperwork Reduction Act 
of 1995, Pub. L. 104-13), the Health Resources and Services 
Administration (HRSA) publishes periodic summaries of proposed projects 
being developed for submission to the Office of Management and Budget 
(OMB) under the Paperwork Reduction Act of 1995. To request more 
information on the proposed project or to obtain a copy of the data 
collection plans and draft instruments, e-mail [email protected] or 
call the HRSA Reports Clearance Officer on (301) 443-1129.
    Comments are invited on: (a) The proposed collection of information 
for the proper performance of the functions of the agency; (b) the 
accuracy of the agency's estimate of the burden of the proposed 
collection of information; (c) ways to enhance the quality, utility, 
and clarity of the information to be collected; and (d) ways to 
minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology.

Proposed Project Title: Evaluation of the text4baby Program--(OMB No. 
0915-NEW)--NEW

    Background: Text4baby is a free mobile health education service 
that provides pregnant women and mothers with an infant under one year 
of age with free, evidence-based, brief health messages. An educational 
program led by the National Healthy Mothers, Healthy Babies coalition 
(HMHB), text4baby is intended to help women in having safe and healthy 
pregnancies by empowering them with information they need to give their 
babies the best possible start in life. The text4baby service was 
launched nationally in February 2010. Text4baby is made possible 
through a broad, public-private partnership that includes government 
and tribal agencies, corporations, academic institutions, professional 
associations, and non-profit organizations.
    The goal of this program evaluation is to examine the 
characteristics of women who utilize the text4baby mobile phone-based 
program, assess their experience with the program, and determine 
whether text4baby is associated with timely access to prenatal care and 
healthy behaviors during pregnancy and through the first year of the 
infant's life. This information will help the Department of Health and 
Human Services to understand the usefulness of using mobile technology 
and the potential for expanding and/or adapting mobile phone messaging 
to additional health topics or conditions. The study may also offer 
insight into planning and implementing similar projects.
    Purpose: The purpose of the evaluation is to assess behavior change 
and the usefulness of the text4baby messages on current subscribers to 
the program. There are four components to the evaluation:
     Mobile survey of current subscribers to the text4baby 
program.
     Consumer Safety Net Survey of subscribers and non-
subscribers to the text4baby program in safety net settings.
     Focus Groups of current subscribers to ensure more in-
depth qualitative data are collected regarding the usefulness of the 
messages and the program.
     Key Informant Interviews of a diverse mix of providers in 
safety net settings to examine any utility from the provider 
perspective. Providers could include case managers, outreach workers, 
and health educators.
     Key Stakeholder Interviews of community stakeholders that 
have built partnerships and coalitions around text4baby at a local, 
State, regional or national level to examine factors related to 
coalition building, sustainability and partnership.
    The estimated response burden is as follows:

----------------------------------------------------------------------------------------------------------------
                                     Number of     Responses per       Total         Hours per     Total burden
           Instrument               respondents     respondent       responses       response          hours
----------------------------------------------------------------------------------------------------------------
Mobile Survey...................          10,000               4          40,000             .16        6,667
Consumer Safety Net Survey......           2,000               2           4,000            1           4,000
Focus Groups....................              80               1              80            1.5           120
Key Informant Interviews........              20               1              20             .75           15
Stakeholder Interviews..........              30               1              30             .75           22.5
                                 -------------------------------------------------------------------------------
    Total.......................          12,130  ..............          44,130  ..............       10,824.50
----------------------------------------------------------------------------------------------------------------

    E-mail comments to [email protected] or mail the HRSA Reports 
Clearance Officer, Room 10-33, Parklawn Building, 5600 Fishers Lane, 
Rockville, MD 20857. Written comments should be received within 60 days 
of this notice.

    Dated: November 23, 2010.
Robert Hendricks,
Director, Division of Policy and Information Coordination.
[FR Doc. 2010-30174 Filed 11-29-10; 8:45 am]
BILLING CODE 4165-15-P