[Federal Register Volume 75, Number 205 (Monday, October 25, 2010)]
[Notices]
[Pages 65487-65488]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-26876]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30-Day-11-0798]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 639-5960 or send an e-mail 
to [email protected]. Send written comments to CDC Desk Officer, Office of 
Management and Budget, Washington, DC or by fax to (202) 395-5806. 
Written comments should be received within 30 days of this notice.

Proposed Project

    Health Marketing (OMB No. 0920-0798, exp. 01/31/2011)--Revision--
Office of the Associate Director for Communication (OADC), Centers for 
Disease Control and Prevention (CDC).

Background and Brief Description

    Today, CDC is globally recognized for conducting research and 
investigations and for its action oriented approach. CDC applies 
research and findings to improve people's daily lives and responds to 
health emergencies--something that distinguishes CDC from its peer 
agencies.
    CDC is committed to achieving true improvements in people's health. 
To do this, the agency is defining specific health protection goals to 
prioritize and focus its work and investments and measure progress.
    It is imperative that CDC provide high-quality timely information 
and programs in the most effective ways to help people, families, and 
communities protect their health and safety. Through continuous 
consumer feedback, prevention research, and public health information 
technology, we identify and evaluate health needs and interests, 
translate science into actions to meet those needs, and engage the 
public in the excitement of discovery and the progress being made to 
improve the health of the Nation. In our outreach to partners, we build 
relationships that model shared learning, mutual trust, and diversity 
in points of view and sectors of society.
    OADC is requesting a 3-year extension of OMB 0920-0798, Health 
Marketing, to provide feedback on the development, implementation and 
satisfaction regarding public health services, products, communication 
campaigns and information. The information will be collected using 
standard qualitative and quantitative methods such as interviews, focus 
groups, and panels, as well as questionnaires administered in person, 
by telephone, by mail, by e-mail, and online. More specific types of 
studies may include: User experience and user-testing; concept/product/
package development testing; brand positioning/identity research; 
customer satisfaction surveying; ethnography/observational studies; and 
mystery shopping. The data will be used to provide input to the 
development, delivery and communication of public health services and 
information at CDC and to address emerging programmatic needs.
    Every National Center and Office at CDC will have the opportunity 
to utilize this generic clearance. There is no cost to the respondents 
other than their time. The total estimated burden hours are 11,250.

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                                                                                   Number of      Average burden
                     Type of respondents                          Number of      responses per     per response
                                                                 respondents       respondent       (in hours)
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CDC Partners, Public Health Professionals, Health Care                 25,000                1            27/60
 Professionals, General Public...............................
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[[Page 65488]]

    Dated: October 19, 2010.
Carol E. Walker,
Acting Reports Clearance Officer, Centers for Disease Control and 
Prevention.
[FR Doc. 2010-26876 Filed 10-22-10; 8:45 am]
BILLING CODE 4163-18-P