[Federal Register Volume 75, Number 202 (Wednesday, October 20, 2010)]
[Notices]
[Page 64691]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-26341]


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 Notices
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  Federal Register / Vol. 75, No. 202 / Wednesday, October 20, 2010 / 
Notices  

[[Page 64691]]



DEPARTMENT OF AGRICULTURE

Forest Service


Information Collection; Land Between The Lakes (LBL) 
Communication Effectiveness Study

AGENCY: Forest Service, USDA.

ACTION: Notice; request for comment.

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SUMMARY: In accordance with the Paperwork Reduction Act of 1995, the 
Forest Service is seeking comments from all interested individuals and 
organizations on the new information collection, Land Between The Lakes 
(LBL) Communication Effectiveness Study.

DATES: Comments must be received in writing on or before December 20, 
2010 to be assured of consideration. Comments received after that date 
will be considered to the extent practicable.

ADDRESSES: Comments concerning this notice should be addressed to Greg 
Barnes, USDA Forest Service, Land Between The Lakes, 100 Van Morgan 
Drive, Golden Pond, KY 42211. Comments also may be submitted via e-mail 
to: [email protected].
    The public may inspect comments received at Land Between The Lakes 
Administrative Office, 100 Van Morgan Drive, Golden Pond, KY 42211 
during normal business hours. Visitors are encouraged to call ahead to 
270-924-2000 to facilitate entry to the building.

FOR FURTHER INFORMATION CONTACT: Greg Barnes, Land Between The Lakes, 
270-924-2089. Individuals who use telecommunication devices for the 
deaf (TDD) may call the Federal Relay Service (FRS) at 1-800-877-8339 
between 8 a.m. and 8 p.m., Eastern Standard Time, Monday through 
Friday.

SUPPLEMENTARY INFORMATION:
    Title: Land Between The Lakes (LBL) Communication Effectiveness 
Study.
    OMB Number: 0596--NEW.
    Type of Request: NEW.
    Abstract: Land Between The Lakes (hereafter referred to as LBL) is 
a public-use facility operated by the USDA Forest Service. Current and 
potential users of LBL receive information about the facility through 
sources such as co-op advertising and tourism promotions, as well as 
LBL's own Web site. The Forest Service is proposing a study designed to 
assess the impact of communication avenues such as promotions and other 
information sources on current and potential visitors to the LBL. The 
study will be conducted and led by LBL's own Social Science and Market 
Research Specialists.
    The goals of the collection are to determine if LBL's communication 
efforts are in line with its mission and to assess how LBL is affecting 
the regional tourism industry. To accomplish these goals, LBL will 
utilize a voluntary survey provided to individuals who have previously 
requested information from LBL. Participants will have the option of 
completing the survey either in paper form to be mailed or completing 
an online version of the survey. The surveys received from the 
collection will assist in measuring the effectiveness of LBL's 
communication effort; in developing a positioning strategy for LBL in 
the recreation market; and to measure the public's opinions of LBL's 
promotional materials.
    Estimate of Annual Burden: 10 minutes.
    Type of Respondents: Individuals.
    Estimated Annual Number of Respondents: 500.
    Estimated Annual Number of Responses per Respondent: 1.
    Estimated Total Annual Burden on Respondents: 83.3 hours.
    Comment is invited on: (1) Whether this collection of information 
is necessary for the stated purposes and the proper performance of the 
functions of the Agency, including whether the information will have 
practical or scientific utility; (2) the accuracy of the Agency's 
estimate of the burden of the collection of information, including the 
validity of the methodology and assumptions used; (3) ways to enhance 
the quality, utility, and clarity of the information to be collected; 
and (4) ways to minimize the burden of the collection of information on 
respondents, including the use of automated, electronic, mechanical, or 
other technological collection techniques or other forms of information 
technology.
    All comments received in response to this notice, including names 
and addresses when provided, will be a matter of public record. 
Comments will be summarized and included in the submission request 
toward Office of Management and Budget approval.

    Dated: October 12, 2010.
James M. Pena,
Associate Deputy Chief.
[FR Doc. 2010-26341 Filed 10-19-10; 8:45 am]
BILLING CODE 3410-11-P