[Federal Register Volume 75, Number 196 (Tuesday, October 12, 2010)]
[Notices]
[Pages 62553-62554]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-25223]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention


Statement of Organization, Functions, and Delegations of 
Authority

    Part C (Centers for Disease Control and Prevention) of the 
Statement of Organization, Functions, and Delegations of Authority of 
the Department of Health and Human Services (45 FR 67772-76, dated 
October 14, 1980, and corrected at 45 FR 69296, October 20, 1980, as 
amended most recently at 75 FR 59277-59278, dated September 25, 2010) 
is amended to reflect the reorganization of the National Center for 
Environmental Health, Office of Noncommunicable Diseases, Injury and 
Environmental Health, Centers for Disease Control and Prevention.
    Section C-B, Organization and Functions, is hereby amended as 
follows: After the title and functional statement for the Office of the 
Director (CUG1), National Center for

[[Page 62554]]

Environmental Health (CUG), insert the following:
    Office of Communication (CUG12). The Office of Communication (OC): 
(1) Serves as the principal advisor to the center director and 
divisions on communication and marketing science, research, practice, 
and public affairs; (2) leads center strategic planning for 
communication and marketing science and public affairs programs and 
projects; (3) analyzes context, situation, and environment to inform 
center-wide communication and marketing programs and projects; (4) 
ensures use of scientifically sound research for marketing and 
communication programs and projects; (5) ensures accurate, accessible, 
timely, and effective translation of science for use by multiple 
audiences; (6) leads identification and implementation of information 
dissemination channels; (7) provides communication and marketing 
project management expertise; (8) collaborates with external 
organizations and the news, public service, and entertainment and other 
media to ensure that scientific findings and their implications for 
public health reach the intended audiences; (9) collaborates closely 
with divisions to produce materials tailored to meet the requirements 
of news and other media channels, including press releases, letters to 
the editor, public service announcements, television programming, video 
news releases, and other electronic and printed materials; (10) 
coordinates the development and maintenance of accessible public 
information through the Internet, social media and other applicable 
channels; (11) provides training and technical assistance in the areas 
of health communication, risk communication, social marketing, and 
public affairs; (12) manages or coordinates communication services such 
as broadcast, graphics, photography, writing, and editing; (13) 
provides editorial services, including writing, editing, and technical 
editing; (14) facilitates internal communication to center staff and 
allied audiences; (15) supervises and manages OC activities, programs, 
and staff; (16) serves as liaison to internal and external groups to 
advance the center's mission; (17) collaborates with the CDC Office of 
the Associate Director for Communication on media relations, electronic 
communication, health media production, and brand management 
activities; (18) collaborates with the Office of Public Health 
Preparedness and Response and other NCEH/ATSDR entities to fulfill 
communication responsibilities in emergency response situations; (19) 
collaborates with other CDC Centers/Institute/Offices in the 
development of marketing communications targeted to populations that 
would benefit from a cross-functional approach; and (20) ensures NCEH/
ATSDR materials meet CDC and Department of Health and Human Services 
standards.

    Dated: September 27, 2010.
William P. Nichols,
Chief Operating Officer, Centers for Disease Control and Prevention.
[FR Doc. 2010-25223 Filed 10-8-10; 8:45 am]
BILLING CODE 4160-18-M