[Federal Register Volume 75, Number 190 (Friday, October 1, 2010)]
[Notices]
[Pages 60713-60715]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-24625]


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DEPARTMENT OF AGRICULTURE

Agricultural Marketing Service

[Docket No. AMS-TM-10-0082; TM-10-02]


Farmers' Market Promotion Program: Notice of Request for 
Extension and Revision of a Currently Approved Information Collection

AGENCY: Agricultural Marketing Service, USDA.

ACTION: Notice and request for comments.

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SUMMARY: In accordance with the Paperwork Reduction Act of 1995 (44 
U.S.C. chapter 35), this notice announces the Agricultural Marketing 
Service's (AMS) intention to request approval from the Office of 
Management and Budget (OMB) for the currently approved the information 
collection for OMB 0581-0235, an extension and revision of forms ``TM-
29, FMPP Project Proposal Narrative Form'' and ``TM-30, FMPP 
Supplemental Budget Summary Form.'' Copies of these voluntary forms to 
participate in the U.S. Department of Agriculture (USDA) Farmers Market 
Promotion Program, may be obtained by calling the AMS Marketing 
Services Branch contact listed.

DATES: Comments received by November 30, 2010 will be considered.
    Additional Information: Contact Carmen Humphrey, Branch Chief, 
Marketing Grants and Technical Assistance Branch, Marketing Services 
Division, Transportation and Marketing Programs, Agricultural Marketing 
Service (AMS), USDA; 202-694-4000.

ADDRESSES: Contact Errol R. Bragg, Associate Deputy Administrator, 
Marketing Services Branch, Transportation and Marketing Programs, AMS, 
USDA, 1800 M Street, NW., Room 3012-South Tower, Washington, DC 20036; 
202/694-4000, or fax 202/694-5949.
    Comments should reference docket number AMS-TM-10-0082, TM-10-02 
and be sent to Mr. Errol Bragg at the above address or via the Internet 
at http://www.regulations.gov.

SUPPLEMENTARY INFORMATION: 
    Title: Farmers Market Promotion Program.
    OMB Number: 0581-0235.
    Expiration Date of Approval: February 21, 2011.
    Type of Request: Extension and revision of a currently approved 
information collection.
    Abstract: The Farmers Market Promotion Program (FMPP) was created 
through an amendment of the Farmer-to-Consumer Direct Marketing Act of 
1976 (7 U.S.C. 3001-3006). The grants authorized by the FMPP, 
originally funded in 2006 and revised under the 2008 Farm Bill (Pub. L. 
110-246), are targeted to help improve and expand domestic farmers 
markets, roadside stands, community-supported agriculture programs, 
agritourism activities, and other direct producer-to-consumer marketing 
opportunities. Approximately $1 million each year was allocated for 
Fiscal Years (FY) 2006-2007 for the FMPP. The 2008 Farm Bill allocated 
mandatory funds, from the Commodity Credit Corporation, at $3 million 
for FY 2008, $5 million for FY 2009-2010, and $10 million for FY 2011-
2012. The maximum amount awarded for any one proposal cannot exceed 
$100,000.
    Entities eligible to apply include agricultural cooperatives, 
producer networks, and producer associations; local governments; 
nonprofit corporations; public health corporations; economic 
development corporations; regional farmers market authorities; and 
Tribal governments.
    On March 1, 2010, the AMS published a notice in the Federal 
Register (75 FR 9155) to announce the availability of 2010 FMPP grant 
funds under the FMPP. The OMB approved the revision of the information 
collection 0581-0235 for 3 years on February 21, 2008. The forms and 
other requirements under the FMPP are as follows:
    1. Form SF-424, ``Application for Federal Assistance,'' (approved 
under OMB collection number 4040-0004) is required by all entities 
seeking Federal assistance.
    2. Form SF-424A, ``Budget Information--Non-Construction Programs,'' 
(approved under OMB collection number 0348-0044) must also

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be completed by all applicants to show the project's budget breakdown, 
both as to expense categories and the division between Federal and non-
Federal funding sources, as applicable.
    3. Form SF-424B, ``Assurances--Non-Construction Programs,'' 
(approved under OMB collection number 0348-0040) must also be completed 
by applicants to assure the Federal government of the applicant's legal 
authority to apply for Federal assistance.
    4. Proposal Narrative. Completed applications must include a 
proposal narrative, which will include the supplemental budget summary. 
The proposal narrative, excluding the supplementary budget summary, 
must be single-sided, typed, un-stapled, and not exceed 12 pages. New 
requirements are made to the narrative with this submission to include: 
Requested FMPP funding and match funds; questions regarding EBT, 
equipment, supplies, and promotional requests; eligibility type in the 
entity type section; summarizing statements about the project's meeting 
the evaluation criteria; requiring existing and pending support; and 
providing a list of all project activities.
    The narrative must be organized under the following headings to 
explain the project work:
    a. Project Title. Must capture the primary focus of the project and 
match the title provided on the SF-424.
    b. Applicant/Organization Information. Provide the applicant/
organization name, contact name, mailing address, and telephone and fax 
number. Provide the e-mail address for the person designated to answer 
questions about the application, financial information, and the 
proposed project budget.
    c. Primary Project Manager Information. Provide the name, mailing 
address, telephone and fax number, and e-mail address for the person(s) 
responsible for managing and/or overseeing the project.
    d. Requested FMPP Funding and Match Funds. Indicate the dollar 
amount requested from FMPP. Include other funding sources, matching, 
and in-kind contributions in the ``Matching Funds'' section as 
applicable.
    e. Entity Type and Eligibility Statement. Indicate the entity type 
of the applicant/organization, i.e., an agricultural cooperative, local 
government, nonprofit corporation, public benefit corporation, economic 
benefit corporation, regional farmers' market authority, tribal 
government, or other entity type. Provide and explanation of how the 
applicant/organization qualifies as an eligible entity. Applications 
without sufficient information to determine their eligibility will not 
be considered.
    f. EBT, Equipment, Supplies, and Promotional Projects. Answer 
either ``Yes'' or ``No'' to whether your proposal includes a new or 
existing electronic benefit transfers (EBT) component; or includes 
purchases of equipment, supplies, or other promotional items.
    g. Executive Summary. The proposal summary, not to exceed 200 
words, must include the following: A project description, goals to be 
accomplished, stages of work and resources required, and the expected 
timeframe for completing all tasks and results.
    h. Goals of the Project. Provide a clear statement (one or two 
sentences) focusing on the ultimate goal(s) and objective(s) of the 
project.
    i. Background Statement. Provide information regarding past, 
current, and/or future events, conditions, or actions taken that 
justify the need for the project. Correlate the background and purpose 
of the activity to support the particular project issue.
    j. Workplan and Resource Requirements. Provide a statement that 
includes the planned scope of work, anticipated stages and timelines, 
and the resources required to complete the project. A timeline must be 
provided for the planned work. Identify who will do the work, whether 
collaborative arrangements or subcontractors will be used, the resource 
commitments of the collaborators, and the role(s) and responsibilities 
of each collaborator or project partner.
    k. Expected Outcomes and Project Evaluation. Describe what is to be 
accomplished, the expected results; and how success will be measured at 
the completion of the project (quantitative and evaluation measurements 
of the project's impact).
    l. Beneficiaries. Identify the individuals, organizations, and/or 
entities that will benefit from the project outcome and how they will 
benefit.
    m. Evaluation Criteria Statements. All applications will be 
evaluated against the ``Proposal Evaluation Criteria,'' published 
annually, which can be found in the FMPP Guidelines at http://www.ams.usda.gov/FMPP. AMS may change the criteria annually based on 
the priorities for annual funding. Using the criteria as headings, the 
applicant must summarize how the project addresses each criterion. 
Provide references to the appropriate pages and/or sections of the 
narrative to justify the project's plan and merit.
    n. Existing and Pending Support. List all current and pending 
public or private support. Include personnel identified in the 
narrative who have committed portions of their time, whether or not 
salary support for persons involved is included in the budget. An 
application that duplicates or overlaps substantially with project 
activities or application already reviewed and funded by another 
Federal agency will not be funded under FMPP.
    o. Supplemental Budget Summary. Provide in sufficient detail 
information about the budget categories listed on Form SF-424A. This 
detailed budget information is required. All requested budget items and 
activities must:
    i. Be itemized, listing separately each item, its cost, and use.
    ii. Correlate to the purpose/goals of the project and demonstrate 
that the budget is reasonable and adequate for the proposed work.
    iii. Not include matching funds or in-kind work and items.
    iv. Be substantiated in a written budget narrative
    p. Primary Proposal Activity. Identify one specific activity (only) 
that meets the proposal's main goal and objective.
    q. Proposal Activities. List all other activities (as many as area 
applicable) that meet the remaining goals and objectives.
    5. FMPP Voluntary Narrative Forms. Forms ``TM-29, FMPP Project 
Proposal Narrative Form'' and ``TM-30, FMPP Supplemental Budget Summary 
Form'' were developed to assist applicants in placing the required 
information in the proper order in the proposal narrative. These 
voluntary forms are recommended for use as guidance for the application 
development and submittal processes. Forms TM-29 and TM-30 are being 
revised to include instructions to assist applicants in completing the 
narrative and supplemental budget information.
    The instructions for completing the ``FMPP Project Proposal 
Narrative Form'' and ``FMPP Supplemental Budget Summary Form'' for the 
proposal narrative will increase the total number of burden hours. 
These burden hours are captured in the proposal narrative.
    Before funds are dispersed, applicants that are selected for FMPP 
grant funds (awardees) must complete the following forms:
    6. Form AD-1047, ``Certification Regarding Disbarment, Suspension, 
and Other Responsibility Matters--Primary Covered Transactions.'' This 
form must have the awardee's original signature.
    7. Form AD-1048, ``Certification Regarding Disbarment, Suspension, 
Ineligibility and Voluntary Exclusion--Lower Tier Covered 
Transactions.'' This

[[Page 60715]]

form must have the awardee's original signature.
    8. Form AD-1049, ``Certification Regarding Drug-Free Workplace 
Requirements (Grants) Alternative I--For Grantees Other Than 
Individuals.'' The awardee keeps this document for their records.
    Additionally, awardees must also complete the following forms and 
paperwork for AMS:
    9. Grant Agreement. The grant agreement is used as It also 
indicates the agreed upon grant funding dollar amounts and the 
beginning date and ending date of the project work and the grant 
agreement. Four (4) copies of this agreement are required with the 
awardee's and the AMS Administrator's office signatures and dated for 
each grant.
    10. Form SF-270, ``Request for Advance and Reimbursement'' is 
required whenever the awardees request an advance or reimbursement of 
Federal grant funds. AMS expects that at least three (3) SF-270 forms 
will be submitted during the grant agreement period.
    11. Progress Reports. The Progress Report is written documentation 
required to notify AMS about the work activities and progress towards 
completing the awardee's established project workplan goals, 
objectives, and timelines. AMS expects that at least two (2) Progress 
Reports will be submitted during the grant agreement period.
    12. Final Report. The Final Report is written information required 
by AMS within 90 days after the ending date of the grant agreement. 
This information is utilized as final documentation of completion of 
the workplan goals, objectives, and activities.
    13. Form SF-425, Federal Financial Report currently approved under 
OMB collection number 0348-0061, replaces forms SF-269A, Financial 
Status Report (Short form approved under OMB collection number 0348-
0038) and SF-269, Financial Status Report, (Long form approved under 
OMB collection number 0348-0039, (if the project had program income)). 
AMS expects that at minimum two (2) or a maximum of seven (7) Federal 
Financial Reports will be submitted depending on the duration of the 
grant agreement period. Additionally, a final form SF-425 is to be 
completed once by the awardee(s) 90 days after the expiration date of 
the grant period.
    14. Grant Recordkeeping. AMS requires that grant recipients 
maintain all records pertaining to the grant for a period of 3 years 
after the final status report has been submitted to AMS, in accordance 
with Federal recordkeeping regulations. This requirement is provided in 
the FMPP Guidelines, which are published at AMS' Marketing Services 
Branch Web site at: http://www.ams.usda.gov/FMPP.
    The 2008 Farm Bill increases funding for grants under FMPP, 
allocating mandatory funds from the Commodity Credit Corporation, from 
2009 through 2012 with $5 million for each of FY 2009 through 2010, and 
$10 million for each of FY 2011 and 2012. Additionally, not less than 
10 percent of the grant funds in a fiscal year shall be used to support 
the use of electronic benefit transfers (EBT) for Federal nutrition 
programs at farmers' markets. Eligible EBT projects must (1) not be 
used for funding the ongoing cost of carrying out any EBT project; and 
(2) demonstrate a plan to continue to provide EBT card access at one or 
more farmers' markets following the receipt of a grant.
    With the increase in funds available annually and focus of funding 
new EBT projects, AMS anticipates an increase in the number of 
applications submitted. As such, AMS submits the following revisions in 
information collection:
    Estimate of Burden: Public reporting burden for this collection of 
information is estimated to average 7.168 hours per response.
    Respondents: Agricultural Cooperatives, Producer Networks, or 
Producer Associations; Local Governments; Nonprofit Corporations; 
Public Benefit Corporations; Economic Development Corporations; 
Regional Farmers' Market Authorities; and Tribal Governments.
    Estimated annual number of respondents: 1,500.
    Estimated annual number of responses per respondent: 1.94.
    Estimated annual number of responses: 2,915.
    Estimated total annual burden on the respondents: 20,896 hours.
    AMS is committed to compliance with the Government Paperwork 
Elimination Act that requires Government agencies in general to provide 
the public the option of submitting information or transacting business 
electronically to the maximum extent possible:
     The SF and AD forms can be filled out electronically and 
printed out for submission to AMS with original signatures.
     The voluntary ``FMPP Proposal Narrative Form'' and ``FMPP 
Supplemental Budget Summary Form'' can be filled electronically and 
printed out for submission.
    For Grants.gov applicants all SF and AD forms, as well as the 
proposal narrative and eligibility statement, can also be filled out 
electronically and submitted as an attachment through Grants.gov during 
the FMPP application process. Additionally, Grants.gov applicants are 
not required to submit any additional (hard copy) paperwork to AMS.
    Comments are invited on: (1) Whether the collection of information 
is necessary for the proper performance of the functions of the agency, 
including whether this information will have practical utility; (2) the 
accuracy of the agency's estimate of the burden of this collection of 
information including the validity of the methodology and assumptions 
used; (3) ways to enhance the quality, utility, and clarity of the 
information to be collected; and (4) ways to minimize the burden of the 
collection of information on those who are to respond, including the 
use of appropriate automated, electronic, mechanical, or other 
technological collection techniques or other forms of information 
technology.
    All comments received by AMS will be available for public 
inspection during regular business hours, 8 a.m. to 4:30 p.m. Eastern 
Time, Monday through Friday, at the same address; and can be viewed via 
the Internet at http://www.regulations.gov. All responses to this 
notice will be summarized and included in the request for OMB approval. 
All comments will become a matter of public record.

    Dated: September 27, 2010.
David R. Shipman,
Acting Administrator, Agricultural Marketing Service.
[FR Doc. 2010-24625 Filed 9-30-10; 8:45 am]
BILLING CODE 3410-02-P