[Federal Register Volume 75, Number 187 (Tuesday, September 28, 2010)]
[Notices]
[Page 59679]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-24298]


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DEPARTMENT OF AGRICULTURE


Submission for OMB Review; Comment Request

September 22, 2010.
    The Department of Agriculture has submitted the following 
information collection requirement(s) to OMB for review and clearance 
under the Paperwork Reduction Act of 1995, Public Law 104-13. Comments 
regarding (a) Whether the collection of information is necessary for 
the proper performance of the functions of the agency, including 
whether the information will have practical utility; (b) the accuracy 
of the agency's estimate of burden including the validity of the 
methodology and assumptions used; (c) ways to enhance the quality, 
utility and clarity of the information to be collected; (d) ways to 
minimize the burden of the collection of information on those who are 
to respond, including through the use of appropriate automated, 
electronic, mechanical, or other technological collection techniques or 
other forms of information technology should be addressed to: Desk 
Officer for Agriculture, Office of Information and Regulatory Affairs, 
Office of Management and Budget (OMB), [email protected] or 
fax (202) 395-5806 and to Departmental Clearance Office, USDA, OCIO, 
Mail Stop 7602, Washington, DC 20250-7602. Comments regarding these 
information collections are best assured of having their full effect if 
received within 30 days of this notification. Copies of the 
submission(s) may be obtained by calling (202) 720-8958.
    An agency may not conduct or sponsor a collection of information 
unless the collection of information displays a currently valid OMB 
control number and the agency informs potential persons who are to 
respond to the collection of information that such persons are not 
required to respond to the collection of information unless it displays 
a currently valid OMB control number.

Food and Nutrition Service

    Title: Innovation for Healthy Kids Challenge to Promote the Open 
Government Initiative.
    OMB control number: 0584-0555.
    Summary of collection: The demand for innovative and relevant 
nutrition education technologies is needed to address the epidemic 
rates of obesity within the U.S. population and address the promotion 
of the most recent version of the Dietary Guidelines for Americans. The 
Center for Nutrition Policy and Promotion (CNPP) of the U.S. Department 
of Agriculture invites developers, programmers, highly motivated gamers 
and the general public to develop creative and educational games and 
applications that are based on the Food Nutrition and Consumer Services 
Dataset. With childhood obesity continuing to rise, the goal of the 
Challenge is to motivate talented individuals to create innovative, 
fund, and engaging applications or games that encourage parents and 
children, especially ``tweens'' (aged 9-12) to eat more healthfully and 
be more physically active. The statutory requirements for this 
collection can be found in the Department of Agriculture Organic Act of 
1862, 7 U.S.C. 2201, the National Agricultural Research, Extension, and 
Teaching Policy Act of 1977 and the National Nutrition Monitoring and 
Related Research Act of 1990.
    Need and use of the information: The information will be collected 
from individuals, companies, organizations, and government agencies to 
create challenges and award prizes for solving problems. The purpose of 
the contest is to develop new and innovative technology to reach 
children, ages 9-12, either directly or through their parents using the 
MyPyramid Dataset. This initiative will not only increase access to 
socially relevant technologies that seek to improve eating and physical 
activity behaviors among children but could also expand the tools 
available through the MyPyramid Web site. The contest will explore ways 
to address the following behavioral objectives: (1) Increase 
consumption of whole grains, fruit and vegetables, low-or non-fat milk, 
and lean sources of protein; (2) Develop temporary and relevant 
nutrition education tools for kids; (3) Address calorie intake and food 
portion sizes; (4) Increase physical activity. Inability to collect 
this information will result in a decrease in effort for contributing 
to the goal of achieving the President's Open Government Initiative.
    Description of respondents: Individuals or household; Business or 
other for-profit; Not-for-profit institutions.
    Number of respondents: 100.
    Frequency of responses: Third Party disclosure; Reporting: 
Annually:
    Total burden hours: 5,525.

Ruth Brown,
Departmental Information Collection Clearance Officer.
[FR Doc. 2010-24298 Filed 9-27-10; 8:45 am]
BILLING CODE 3410-30-P