[Federal Register Volume 75, Number 187 (Tuesday, September 28, 2010)]
[Notices]
[Pages 59723-59724]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-24277]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

National Institutes of Health


Proposed Collection; Comment Request; Testing Successful Health 
Communications Surrounding Aging-Related Issues From the National 
Institute on Aging (NIA)

SUMMARY: In compliance with the requirement of Section 3506(c)(2)(A) of 
the Paperwork Reduction Act of 1995, for opportunity for public comment 
on proposed data collection projects, the National Institute on Aging, 
the National Institutes of Health (NIH) will publish periodic summaries 
of proposed projects to be submitted to the Office of Management and 
Budget (OMB) for review and approval.
    Proposed Collection: Title: Testing successful health 
communications surrounding aging-related issues from the National 
Institute on Aging (NIA). Type of Information Collection Request: New. 
Need and Use of Information Collection: This study will support NIA's 
mission ``to communicate information about aging and advances in 
research on aging to the scientific community, health care providers, 
and the public.'' The primary objectives of this study are to:
     Assess audiences' trusted/preferred sources for 
information, knowledge, attitudes, behaviors, and other characteristics 
for the planning/development of health messages and communications 
strategies;
     Pre-test health messages and outreach strategies while 
they are in developmental form to assess audience response, including 
their likes and dislikes.
    NIA's Office of Communications and Public liaison will collect this 
information through formative qualitative research with its key 
audiences--older people, caregivers, and health professionals. Methods 
will include focus groups, individual interviews, self-administered 
questionnaires, and website surveys. The information will be used to 
(1) Develop and revise health information resources and outreach 
strategies to maximize their effectiveness; (2) determine new topic 
areas to explore for future NIA publications; and (3) identify new ways 
to support the health information needs of older adults and people who 
serve older adults. NIA is requesting a generic clearance for a range 
of research data collection procedures to ensure that they successfully 
develop and disseminate effective health communications on aging-
related issues. Frequency of Response: On occasion. Affected Public: 
Older people, caregivers, and health professionals (physicians and non-
physicians). Type of Respondents: Older

[[Page 59724]]

people, caregivers, and health professionals (physicians and non-
physicians). The annual reporting burden is as follows: Estimated 
Number of Respondents: 630. Estimated Number of Responses per 
Respondent: 1. Average Burden Hours Per Response: 0.37. Estimated Total 
Annual Burden Hours Requested: 234. The annualized cost to respondents 
is estimated at: $5,680. There are no Capital Costs to report. There 
are no Operating or Maintenance Costs to report.

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                                                                     Estimated                       Estimated
                                                     Estimated       number of    Average burden   total annual
               Type of respondents                   number of     responses per     hours per     burden hours
                                                    respondents     respondent       response        requested
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Older adults....................................             260               1             .37              97
Non-physician health professionals and                       310               1             .35             107
 caregivers.....................................
Physicians......................................              60               1             .5               30
                                                 ---------------------------------------------------------------
    Total.......................................  ..............  ..............  ..............             234
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    Request for Comments: Written comments and/or suggestions from the 
public and affected agencies should address one or more of the 
following points: (1) Evaluate whether the proposed collection of 
information is necessary for the proper performance of the function of 
the agency, including whether the information will have practical 
utility; (2) Evaluate the accuracy of the agency's estimate of the 
burden of the proposed collection of information, including the 
validity of the methodology and assumptions used; (3) Enhance the 
quality, utility, and clarity of the information to be collected; and 
(4) Minimize the burden of the collection of information on those who 
are to respond, including the use of appropriate automated, electronic, 
mechanical, or other technological collection techniques or other forms 
of information technology.

FOR FURTHER INFORMATION CONTACT: To request more information on the 
proposed project or to obtain a copy of the data collection plans and 
instruments, contact: Megan Homer, Writer/Editor, Office of 
Communications and Public Liaison, NIH, Building 31C Room 5C27, 9000 
Rockville Pike, Bethesda, MD 20892, or call non-toll-free number 301-
496-1752 or E-mail your request, including your address to: 
[email protected].
    Comments Due Date: Comments regarding this information collection 
are best assured of having their full effect if received within 60 days 
of the date of this publication.

    Dated: September 22, 2010.
Lynn Hellinger,
Director of Management, National Institutes of Health.
[FR Doc. 2010-24277 Filed 9-27-10; 8:45 am]
BILLING CODE 4140-01-P