[Federal Register Volume 75, Number 155 (Thursday, August 12, 2010)]
[Notices]
[Pages 48972-48973]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-19911]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60-Day-10-0798]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-639-5960 
and send comments to Maryam I. Daneshvar, CDC Acting Reports Clearance 
Officer, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an e-mail 
to [email protected].
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should be received 
within 60 days of this notice.

Proposed Project

    Health Marketing (OMB No. 0920-0753 exp. 10/31/2010)--Extension--
Office of the Associate Director for Communication (OADC), Centers for 
Disease Control and Prevention (CDC).

Background and Brief Description

    Since it was founded in 1946 to help control malaria, the Centers 
for Disease Control and Prevention (CDC) has remained at the forefront 
of public health efforts to prevent and control infectious and chronic 
diseases, injuries, workplace hazards, disabilities, and environmental 
health threats. Today, CDC is globally recognized for conducting 
research and investigations and for its action oriented approach. CDC 
applies research and findings to improve people's daily lives and 
responds to health emergencies--something that distinguishes CDC from 
its peer agencies.
    As America has entered a new millennium, new health and safety 
challenges have emerged: Emerging infectious diseases (SARS, monkeypox, 
pandemic influenza); Terrorism; Environmental threats (hurricanes, 
wildfires, toxic chemical spills; Aging population; Lifestyle choices 
(tobacco use, poor nutrition, lack of physical fitness).
    CDC is adapting to meet these new challenges. New strategies, new 
innovations, and new goals bring new focus to the agency's work, 
allowing CDC to do even more to protect and improve health. CDC is 
committed to achieving true improvements in people's health. To do 
this, the agency is defining specific health protection goals to 
prioritize and focus its work and investments and measure progress.
    It is imperative that CDC provide high-quality timely information 
and programs in the most effective ways to help people, families, and 
communities protect their health and safety. Through continuous 
consumer feedback, prevention research, and public health information 
technology, we identify and evaluate health needs and interests, 
translate science into actions to meet those needs, and engage the 
public in the excitement of discovery and the progress being made to 
improve the health of the Nation. In our outreach to partners, we build 
relationships that model shared learning, mutual trust, and diversity 
in points of view and sectors of society.
    OADC is requesting a 3-year extension of OMB 0920-0798, Health 
Marketing, to provide feedback on the development, implementation and 
satisfaction regarding public health services, products, communication 
campaigns and information. The information will be collected using 
standard qualitative and quantitative methods such as interviews, focus 
groups, and panels, as well as questionnaires administered in person, 
by telephone, by mail, by email, and online. More specific types of 
studies may include: User experience and user-testing; concept/product/
package development testing; brand positioning/identity research; 
customer satisfaction surveying; ethnography/observational studies; and 
mystery shopping. The data will be used to provide input to the 
development, delivery and communication of public health services and 
information at CDC and to address emerging programmatic needs.
    Every National Center and Office at CDC will have the opportunity 
to utilize this generic clearance. There is no cost to the respondents 
other than their time.

[[Page 48973]]



                                        Estimated Annualized Burden Hours
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                                                                                      Average
                                                     Number of       Number of      burden per     Total burden
               Type of respondents                  respondents   responses  per   response (in        hours
                                                                    respondent        hours)
----------------------------------------------------------------------------------------------------------------
CDC Partners, Public Health Professionals,                25,000               1           27/60          11,250
 Health Care Professionals, General Public......
                                                 ---------------------------------------------------------------
    Total.......................................          25,000  ..............  ..............          11,250
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    Dated: August 6, 2010.
Maryam I. Daneshvar,
Acting Reports Clearance Officer, Centers for Disease Control and 
Prevention.
[FR Doc. 2010-19911 Filed 8-11-10; 8:45 am]
BILLING CODE 4163-18-P