[Federal Register Volume 75, Number 151 (Friday, August 6, 2010)]
[Notices]
[Pages 47598-47599]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-19396]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-10-10GI]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-639-5960 
and send comments to Maryam I. Daneshvar, CDC Reports Clearance 
Officer, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an e-mail 
to [email protected].
    Comments are invited on (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should be received 
within 60 days of this notice.

Proposed Project

    Evaluating Act Against AIDS Social Marketing Campaign Phases 
Targeting Consumers--New--National Center for HIV/AIDS, Viral 
Hepatitis, STD and TB Prevention (NCHHSTP), Centers for Disease Control 
and Prevention (CDC).

Background and Brief Description

    In response to the continued HIV epidemic in our country, CDC has 
launched Act Against AIDS, a 5-year, multifaceted communication 
campaign to reduce HIV incidence in the United States. CDC plans to 
release the campaign in phases, with some of the phases running 
concurrently. Each phase of the campaign will use mass media and 
direct-to-consumer channels to deliver HIV prevention and testing 
messages. Some components of the campaign will be designed to provide 
basic education and increase awareness of HIV/AIDS among the general 
public, and others will be targeted to specific subgroups or 
communities at greatest risk of infection. The current study addresses 
the need to assess the effectiveness of these social marketing messages 
aimed at increasing HIV awareness and delivering HIV prevention and 
testing messages among at-risk populations.
    This study will evaluate the Act Against AIDS (AAA) social 
marketing campaign aimed at increasing HIV/AIDS awareness, increasing 
prevention behaviors, and improving HIV testing rates among consumers. 
The study will consist of a quarterly tracking survey of AAA target 
audiences to measure exposure to each phase of the campaign and 
interventions implemented under AAA. Each extended survey will have a 
core set of items asked in all rounds, as well as a module of questions 
relating to specific AAA activities and communication initiatives that 
are occurring during a given quarter. Each extended survey sample will 
consist of 1,000 respondents selected from a combination of sources, 
including a national opt-in e-mail list sample and respondent lists 
generated by partnership organizations (e.g., the National Urban 
League, the National Medical Association). Participants will self-
administer the extended survey at home on personal computers. The 
research will include 12 data collections over a 3-year period: Four 
self-administered quarterly extended surveys per year over 3 years, 
with a total of 12,000 respondents. There is no cost to the respondents 
other than their time.

                                                            Estimated Annualized Burden Hours
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                                                                                                             Number of    Average burden
                     Respondents                              Data collection type           Number of     responses per   per response    Total burden
                                                                                            respondents     respondent      (in hours)      (in hours)
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Individuals (male and female) aged 18 years and older  Study Screener...................          20,000               1            2/60             667
Individuals (male and female) aged 18 years and older  Extended survey..................           4,000               1           30/60           2,000
                                                                                         ---------------------------------------------------------------
    Total............................................  .................................  ..............  ..............  ..............           2,667
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[[Page 47599]]

    Dated: August 2, 2010.
Maryam I. Daneshvar,
Reports Clearance Officer, Centers for Disease Control and Prevention.
[FR Doc. 2010-19396 Filed 8-5-10; 8:45 am]
BILLING CODE 4163-18-P