[Federal Register Volume 75, Number 119 (Tuesday, June 22, 2010)]
[Notices]
[Pages 35444-35446]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-14700]


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DEPARTMENT OF COMMERCE

International Trade Administration


Safety and Security Equipment and Services Trade Mission To 
Brazil

AGENCY: International Trade Administration, Department of Commerce.

ACTION: Notice.

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Mission Description

    The United States Department of Commerce's International Trade 
Administration, U.S. and Foreign Commercial Service, is organizing a 
Trade Mission to Brazil, to be led by a Department of Commerce 
official. This event is intended to tap immediate opportunities in the 
private and public security areas in Rio de Janeiro, Brasilia and Sao 
Paulo. The mission will include representatives from a variety of U.S. 
safety and security equipment firms interested in gaining a foothold in 
the fast-growing Brazilian markets.

Commercial Setting

    Brazil is the largest economy and population in Latin America, and 
offers considerable export opportunities for the United States. The 
Brazilian market for public and private security equipment and services 
in 2009 was valued at approximately $ 20 billion. Due to an increasing 
level of crime rates in Brazil, local trade contacts believe that the 
market will expand by 20 percent in 2010.
    According to the Brazilian Association of Electronic Security 
Companies (ABESE), approximately 5,000 companies serve the electronic 
security sector in Brazil, including equipment manufacturers, 
distributors, retailers, and services providers. The increase of 
security monitoring services and security devices in residences 
contributed to the fast expansion of the sector.
    U.S. products enjoy good receptivity among large Brazilian and 
multinational companies that demand quality, durability and state-of-
the-art technology. However, Chinese manufacturers are challenging the 
U.S. market share by offering similar products at lower prices. They 
are reportedly stepping up aggressive marketing techniques.
    The federal government plans to invest in areas such as building 
and refurbishing existing prisons and police stations, training, 
communications systems improvements, vehicles, helicopters, airport 
security equipment, bullet proof vests, cameras, ammunition, guns, GPS 
systems, cellular phone blocking systems (for prisons), fire protection 
systems, and intelligence equipment. The Brazilian government will also 
invest heavily in high-tech equipment to provide adequate security for 
the 2014 World Cup and the 2016 Olympics, both to be held in Brazil. 
The Brazilian federal government will be in charge of managing World 
Cup security, and anticipates numerous investments in security 
improvements for the Games and the host cities.
    In private security alone, Brazil spent over US$ 17 billion in 
2008. In electronic security, the market is estimated at US$ 1.5 
billion. Today, electronic security equipment is not limited only to 
banks and commercial or industrial buildings. The increase in security 
monitoring services and security devices for residences is contributing 
to the fast expansion of this market. The U.S. manufacturers of 
security equipment have been operating successfully in Brazil, holding 
approximately 50% of the import market, mainly for electronic security.

Mission Goals

    The mission's goal is to provide first-hand market information and 
to provide access to key government officials and potential business 
partners for U.S. security firms desiring to expand their presence in 
the Brazilian market. The need to protect individuals, property and the 
government from losses and to protect assets is creating new 
opportunities for U.S. firms in this market.

Mission Scenario

    The mission will include meetings with individuals from both the 
public sector (e.g., public security authorities and officials) and 
private business (e.g., local security systems companies). Participants 
will receive a briefing that will include market intelligence, as well 
as an overview of the country's economic and political environment. A 
networking reception is planned at each stop.
    The mission will also include a brief about the Soccer World Cup 
2014 and 2016 Olympics organizations, briefings by public security 
authorities on planned projects and expected infrastructure and 
security needs, and one-on-one business meetings between U.S. 
participants and potential end-users and partners. Follow-on business 
meetings in other cities in the region can be set up before or after 
the trade mission for an additional price, depending on participants' 
wishes.

Proposed Mission Timetable

    The proposed schedule allows for about a day and a half in Rio de 
Janeiro and S[atilde]o Paulo and a visit to Brasilia for companies 
interested in introducing their products to the Brazilian Government. 
Efforts will be made to accommodate participating companies with 
particular interests that require individual schedules within one stop.

------------------------------------------------------------------------
 
------------------------------------------------------------------------
Sunday, September 26 Rio de    Mission arrives in Rio de Janeiro,
 Janeiro, Brazil.               Brazil.
Monday, September 27.........  Welcome briefing and technical visit.
                               Meeting with the Brazilian Soccer
                                Federation.
                               Networking reception.
Tuesday, September 28........  Business matchmaking: 1 full day of
                                appointments.

[[Page 35445]]

 
                               Participants will depart Rio de Janeiro
                                the afternoon of Tuesday, September 28,
                                by air, and proceed to Sao Paulo.
Wednesday, September 29 Sao    The Mission's second stop--Sao Paulo.
 Paulo, Brazil.
                               Welcome briefing.
                               Business matchmaking: 1 full day of
                                appointments.
                               The delegation will depart Sao Paulo;
                                participants are free to depart for
                                their home destinations the evening of
                                September 29.
Thursday, September 30         The Mission's third and last stop--
 Brasilia, Brazil (optional).   Brasilia.
                               Welcome briefing and business matchmaking
                                with Brazilian Federal government
                                authorities.
                               End of Mission.
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Participation Requirements

    All parties interested in participating in the Safety Security 
Trade Mission to Brazil must complete and submit an application package 
for consideration by the Department of Commerce. All applicants will be 
evaluated on their ability to meet certain conditions and best satisfy 
the selection criteria as outlined below. A minimum of twelve U.S. 
companies and maximum of 15 companies will be selected to participate 
in the mission from the applicant pool.
    The target participants will include U.S. companies specializing in 
the following areas:

------------------------------------------------------------------------
                                           Best sales prospects-private
  Best sales prospects-public security:              security
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 Radio and Communications          Car Armoring and
 Devices.                                  Theft Protection
 Bulletproof Vests..............   Electronic Security
 Investigation Software.........   Cargo Tracking
                                           Systems
 Biometric Equipment (facial,      Access Control
 fingerprint, and iris recognition).       Systems
 Cameras and Associated Software   Burglar Alarms
 GPS Systems....................   Fire Sensors and
                                           Alarms
 Fire Protection Systems........   Closed-Circuit TV
                                           (CCTV) Systems
 Prison Management..............   Residential Security
                                           Devices
 Criminal Investigation and
 Police Intelligence Systems.
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Fees and Expenses

    After a company has been selected to participate in the mission, a 
payment to the Department of Commerce in the form of a participation 
fee is required. The participation fee is $3,700 per company for small 
or medium enterprises (SME \1\) and $5,200 per company for large firms. 
If a company chooses not to participate in the Brasilia option, $400 
will be deducted from the participation fee. The fee for each 
additional firm representative (large firm or SME) is $500 per person. 
Expenses for lodging, transportation between stops, most meals, and 
incidentals will be the responsibility of each mission participant.
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    \1\ An SME is defined as a firm with 500 or fewer employees or 
that otherwise qualifies as a small business under SBA regulations 
(see http://www.sba.gov/services/contractingopportunities/sizestandardstopics/index.html). Parent companies, affiliates, and 
subsidiaries will be considered when determining business size. The 
dual pricing reflects the Commercial Service's user fee schedule 
that became effective May 1, 2008 (see http://www.export.gov/newsletter/march2008/initiatives.html for additional information).
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Conditions for Participation

     An applicant must submit a completed and signed mission 
application and supplemental application materials, including adequate 
information on the company's products and/or services, primary market 
objectives, and goals for participation. If the Department of Commerce 
receives an incomplete application, the Department may reject the 
application, request additional information, or take the lack of 
information into account when evaluating the applications.
     Each applicant must also certify that the products and 
services it seeks to export through the mission are either produced in 
the United States, or, if not, marketed under the name of a U.S. firm 
and have at least 51 percent U.S. content of the value of the finished 
product or service.

Selection Criteria for Participation

     Suitability of the company's products or services to the 
target sectors and markets;
     Applicant's potential for business in the target markets, 
including likelihood of exports resulting from the mission; and
     Relevance of the company's business line to the mission's 
goals.
    Referrals from political organizations and any documents containing 
references to partisan political activities (including political 
contributions) will be removed from an applicant's submission and not 
considered during the selection process.

Timeframe for Recruitment and Applications

    Mission recruitment will be conducted in an open and public manner, 
including publication in the Federal Register, posting on the Commerce 
Department trade mission calendar http://www.trade.gov/doctm/tmcal.html 
and other Internet Web sites, press releases to general and trade 
media, direct mail, broadcast fax, notices by industry trade 
associations and other multiplier groups, and publicity at industry 
meetings, symposia, conferences, and trade shows. The U.S. Commercial 
Service office in Brazil in cooperation with the International Trade 
Administration's Global Safety and Security Team will lead recruitment 
activities.
    Recruitment will begin immediately and conclude no later than 
Monday, July 1, 2010. The U.S. Department of Commerce will review all 
applications immediately after the deadline. We will inform applicants 
of selection decisions as soon as possible after July 1, 2010. 
Applications received after the deadline will be considered only if 
space and scheduling constraints permit.
    Interested U.S. firms may contact the mission project officer 
listed below or visit the mission Web site: http://www.buyusa.gov/florida/brazilmission.html.

[[Page 35446]]

Contacts

    Genard Burity, Business Development Specialist, U.S. Commercial 
Service, U.S. Consulate, Av. Presidente Wilson, 147-4 Floor, Rio de 
Janeiro, Brazil, Phone: (55 21) 3823-2401, Fax: (55 21) 3823-2424, E-
mail: [email protected];
    Stephanie Heckel, International Trade Specialist, U.S. Commercial 
Service, Ft. Lauderdale U.S. Export Assistance Center, 200 E. Las Olas 
Blvd., Suite 1600, Ft. Lauderdale, FL 33301, Tel: 954-356-6640, ext. 
19, Fax: 954-356-6644, E-mail: [email protected].

Natalia Susak,
Global Trade Programs, Commercial Service Trade Missions Program.
[FR Doc. 2010-14700 Filed 6-21-10; 8:45 am]
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