[Federal Register Volume 75, Number 109 (Tuesday, June 8, 2010)]
[Notices]
[Pages 32355-32356]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-13625]



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DEPARTMENT OF AGRICULTURE



Agricultural Marketing Service



[Document No. AMS-FV-10-0040]




Notice of Request for Revision of a Currently Approved 

Information Collection



AGENCY: Agricultural Marketing Service, USDA.



ACTION: Notice and request for comments.



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SUMMARY: In accordance with the Paperwork Reduction Act of 1995 (44 

U.S.C. Chapter 35), this notice announces the Agricultural Marketing 

Service's (AMS) intention to request for revision of a currently 

approved information collection for Fruit and Vegetable Market News.



DATES: Comments must be received by August 9, 2010.



ADDRESSES: Interested persons are invited to submit written comments on 

the Internet at http://www.regulations or to the Market News Branch, 

Fruit & Vegetable Programs, AMS, USDA, 1400 Independence Avenue, SW., 

Room 2702 South, Stop 0238, Washington, DC 20250-0238. Comments should 

make reference to the dates and page number of this issue of the 

Federal Register and will be made available for public inspection in 

the above office during regular business hours or at http://www.regulations.gov.



FOR FURTHER INFORMATION CONTACT: Terry C. Long, Chief; Fruit and 

Vegetable Market News Branch, Fruit and Vegetable Programs, (202) 720-

2175, Fax: (202) 720-0547.



SUPPLEMENTARY INFORMATION:

    Title: Fruit and Vegetable Market News.

    OMB Number: 0581-0006.

    Expiration Date of Approval: November 30, 2010.

    Type of Request: Revision of a currently approved information 

collection.

    Abstract: Collection and dissemination of information for fruit,



[[Page 32356]]



vegetable and ornamental production and to facilitate trading by 

providing a price base used by producers, wholesalers, and retailers to 

market product.

    The Agricultural Marketing Act of 1946 (7 U.S.C. 1621-1627), 

section 203(g) directs and authorizes the collection and dissemination 

of marketing information including adequate outlook information, on a 

market area basis, for the purpose of anticipating and meeting consumer 

requirements, aiding in the maintenance of farm income and to bring 

about a balance between production and utilization.

    The fruit and vegetable industry provides information on a 

voluntary basis, and is gathered through confidential telephone and 

face-to-face interviews by market reporters. Reporters request 

supplies, demand, and prices of over 330 fresh fruit, vegetable, nut 

ornamental, and other specialty crops. The information is collected, 

compiled, and disseminated by Market News in its critical role as an 

impartial third party. It is collected and reported in a manner which 

protects the confidentiality of the respondent and their operations.

    The fruit and vegetable market news reports are used by academia 

and various government agencies for regulatory and other purposes, but 

are primarily used by the fruit, vegetable and ornamental trade, which 

includes packers, processors, brokers, retailers, producers, and 

associated industries. Members of the fruit and vegetable industry 

regularly make it clear that they need and expect the Department of 

Agriculture will issue price and supply market reports for commodities 

of regional, national and international significance in order to assist 

in making immediate production and marketing decisions and as a guide 

to the amount of product in the supply channel. Market News data is a 

critical component in AMS' decisionmaking process with regard to the 

purchase of fruit and vegetable products each for domestic feeding 

programs.

    Estimate of Burden: Public reporting burden for this collection of 

information is estimated to average .0647 hours per response.

    Respondents: Fruit, vegetable, and ornamental industry, or other 

for-profit businesses, individuals or households, farms.

    Estimated Number of Respondents: 4,013.

    Estimated Number of Responses per Respondent: 219.

    Estimated Total Annual Burden on Respondents: 56,861 hours.

    Comments are invited on: (1) Whether the proposed collection of 

information is necessary for the proper performance of the functions of 

the agency, including whether the information will have practical 

utility; (2) the accuracy of the agency's estimate of the burden of the 

proposed collection of information, including the validity of the 

methodology and assumptions used; (3) ways to enhance the quality, 

utility, and clarity of the information to be collected; and (4) ways 

to minimize the burden of the collection of information on those who 

are to respond, including through the use of appropriate automated, 

electronic, mechanical, or other technological collection techniques or 

other forms of information technology.

    All responses to this notice will be summarized and included in the 

request for OMB approval. All comments will also become a matter of 

public record.



    Dated: June 2, 2010.

David R. Shipman,

Acting Administrator, Agricultural Marketing Service.

[FR Doc. 2010-13625 Filed 6-7-10; 8:45 am]

BILLING CODE 3410-02-P