[Federal Register Volume 75, Number 95 (Tuesday, May 18, 2010)]
[Notices]
[Pages 27824-27825]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-11802]


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DEPARTMENT OF LABOR

Employment and Training Administration


Announcement of the Career Videos for America's Job Seekers 
Challenge

AGENCY: Employment and Training Administration.

ACTION: Notice.

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SUMMARY: In today's tight employment market the publicly funded 
workforce investment system has a major responsibility to maximize 
unemployed workers' opportunities for rapid reemployment by quickly 
connecting them to the full scope of available jobs. The ability to 
make such connections can be improved by increasing the workers' 
knowledge of the jobs that are in demand. The Employment and Training 
Administration (ETA) has identified 15 high-wage and in-demand 
occupations about which the U.S. Department of Labor (DOL) would like 
to share information with the public. To this end, ETA invites members 
of the public to produce short (1-3 minute) videos focusing on one of 
15 occupations' daily activities, necessary Knowledge, Skills, and 
Abilities (KSAs), and career pathways. Video makers are free to choose 
which occupation to film from the list of selected occupations. After 
DOL staff screen all video submissions, the public (including job 
seekers, One Stop Career Center staff, and our partners in the 
workforce development system) will vote for their favorite video in 
each occupation category. These top videos will then be made accessible 
to the workforce system and posted on DOL Web sites, and the creators 
of the top videos will receive a cash prize. Successful video 
challenges have been held at the Department of State, the Department of 
Education, the Environmental Protection Agency, and other Federal 
agencies.

SUPPLEMENTARY INFORMATION: Through an outreach campaign that includes a 
DOL Press Release, E-Blast to the Public Workforce System, e-mails to 
occupational associations, and blog posts, ETA will encourage the 
general public, employer associations, Registered Apprenticeship 
program sponsors, businesses, veterans, youth organizations, 
educational institutions, and labor organizations to participate in the 
Career Videos for America's Job Seekers Challenge (hereafter called the 
Challenge). The Challenge will consist of four phases. Phase 1 will run 
from May 10 to June 18, 2010. In this phase, the general public, 
associations, and/or employers can submit their occupational video for 
one of the 15 occupational categories to http://www.dolvideochallenge.ideascale.com. The submitted occupational videos 
should pertain to one of the following occupations:
    1. Biofuels Processing Technicians;
    2. Boilermakers;
    3. Carpenters;
    4. Computer Support Specialists;
    5. Energy Auditors;
    6. Heating, Air Conditioning, and Refrigeration Mechanics and 
Installers/Testing Adjusting and Balancing (TAB) Technicians;
    7. Licensed Practical and Licensed Vocational Nurse;
    8. Medical Assistants;
    9. Medical and Clinical Lab Technicians including 
Cytotechnologists;
    10. Medical Records and Health Information Technicians including 
Medical Billers and Coders;
    11. Pipefitters and Steamfitters;
    12. Radiological Technologists and Technicians;
    13. Solar Thermal Installers and Technicians;
    14. Weatherization Installers and Technicians; and
    15. Wind Turbine Service Technicians.
    Phase 2 will run from June 21 to July 9. During this phase, the 
DOL/ETA will screen, review, and identify the top three career videos 
in each occupational category and post these selected videos online at 
http://www.dolvideochallenge.ideascale.com for public review.
    Phase 3 will run from July 12 to August 6. During this phase, the 
public will recommend the top career video in each occupational 
category. They will also have the opportunity to comment on videos.
    Phase 4 will run from August 9 to August 19. In this final phase, 
DOL and ETA, will communicate the top career video in each occupational 
category to the workforce development community, educational community, 
and job seekers by:
    1. Posting an announcement of the top ranking videos on key 
websites including:
     DOL.gov;
     DOLETA.gov;
     White House Office of Science and Technology Policy blog;
     Workforce3One.org; and Other sites;
    2. Highlighting the videos and occupations on ETA's http://www.CareerOneStop.org portal, which already houses a variety of 
occupational videos for the workforce system;
    3. Providing additional coverage of the videos on the ETA 
Communities of Practice, including: 21st Century Apprenticeship, Green 
Jobs, Reemployment Works, Regional Innovators, and Disability and 
Employment.
    4. Utilizing other communication outlets such as national 
associations and intergovernmental organizations like the National 
Association of State Workforce Agencies, the National Association of 
Workforce Boards, the National Governor's Association, the National 
Association of Counties, and the Association of Community Colleges.
    As a result of the Challenge, job seekers will have a greater 
awareness of in-demand career opportunities, and the

[[Page 27825]]

workforce development system will quickly boost its understanding of 
these occupations, significantly increasing the number of customers 
requesting training in these areas.

FOR FURTHER INFORMATION CONTACT: Michael Harding, Room 4510-C 
Employment and Training Administration, 200 Constitution Avenue, NW., 
Washington, DC 20210. Telephone number: 202-693-2921 (this is not a 
toll-free number). Fax: 202-693-3015. E-mail: [email protected]

    Signed at Washington, DC, this 6th day of May 2010.
Jane Oates,
Assistant Secretary, Employment and Training Administration.
[FR Doc. 2010-11802 Filed 5-17-10; 8:45 am]
BILLING CODE 4510-FN-P