[Federal Register Volume 75, Number 81 (Wednesday, April 28, 2010)]
[Notices]
[Pages 22357-22358]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-9778]


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 Notices
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  Federal Register / Vol. 75, No. 81 / Wednesday, April 28, 2010 / 
Notices  

[[Page 22357]]



DEPARTMENT OF AGRICULTURE


Center for Nutrition Policy and Promotion; Agency Information 
Collection Activities; Current Collection: Comment Request--Innovations 
for Healthy Kids Challenge To Promote the Open Government Initiative

AGENCY: Center for Nutrition Policy and Promotion, USDA.

ACTION: Notice.

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SUMMARY: In the legislation that established the Department of 
Agriculture (USDA) (the Organic Act of 1862, 7 U.S.C. 2201), Congress 
gave the Department authority for nutrition education and information 
dissemination. The USDA, Center for Nutrition Policy and Promotion has 
been granted emergency approval to conduct the information collection, 
Innovations for Healthy Kids Challenge to Promote the Open Government 
Initiative. The collection will contribute to the goal of achieving the 
President's Open Government Initiative and increase access to socially 
relevant technologies that seek to improve eating and physical activity 
behaviors among children. In accordance with the Paperwork Reduction 
Act of 1995, this notice invites the general public and other public 
agencies to comment on this current information collection. This is a 
current collection to develop applications and games using a recently 
released USDA nutrition data on Data.gov

DATES: Written comments on this notice must be submitted on or before 
June 28, 2010.

ADDRESSES: Comments are invited on: (a) Whether the proposed collection 
of information is necessary for the proper performance of the functions 
of the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information, including the validity of the 
methodology and assumptions that were used; (c) ways to enhance the 
quality, utility, and clarity of the information to be collected; and 
(d) ways to minimize the burden of the collection of information on 
those who are to respond, including use of appropriate automated, 
electronic, mechanical, or other technological collection techniques or 
other forms of information technology.
    Comments may be sent to: Jackie Haven, Director, Nutrition 
Marketing and Communications Division, Center for Nutrition Policy and 
Promotion, United States Department of Agriculture, 3101 Park Center 
Drive, Room 1034, Alexandria, Virginia, 22302. Comments may also be 
submitted via fax to the attention of Jackie Haven at 703-305-3300 or 
via e-mail to [email protected]. Comments will also be 
accepted through the Federal eRulemaking Portal. Go to http://www.regulations.gov, and follow the online instructions for submitting 
comments electronically.
    All written comments will be open for public inspection at the 
office of the Food, Nutrition and Consumer Services during regular 
business hours (8:30 a.m. to 5 p.m. Monday through Friday) at 3101 Park 
Center Drive, Room 1034, Alexandria, Virginia 22302.
    All responses to this notice will be summarized and provided to the 
Office of Management and Budget (OMB). All comments will also become a 
matter of public record.

FOR FURTHER INFORMATION CONTACT: Requests for additional information or 
copies should be directed to Jackie Haven (703) 305-7600.

SUPPLEMENTARY INFORMATION: 
    Title: Innovations for Healthy Kids Challenge to Promote the Open 
Government Initiative.
    OMB Number: 0584-0555.
    Expiration Date: September 30, 2010.
    Type of Request: Notice.
    Abstract: The Innovations for Healthy Kids Challenge is an 
initiative of the USDA Food, Nutrition and Consumer Services. The 
Challenge is intended to provide recognition to American entrepreneurs, 
software developers, and students for developing innovative software 
applications using a recently released USDA nutrition data on Data.gov. 
The Challenge was launched March 8, 2010. A description of the 
Challenge and information about registration and how to enter can be 
found at http://www.appsforkids.com. With childhood obesity continuing 
to rise, the goal of the Challenge is to motivate the creation of 
innovative, fun, and engaging applications or games that encourage 
children, especially ``tweens'' (aged 9-12), to eat more healthfully 
and be more physically active.
    The purpose of the Challenge is to develop new and innovative 
technology to reach children, either directly or through their parents 
using the USDA nutrition dataset found at http://www.data.gov/details/1294. This initiative will not only increase access to socially 
relevant technologies that seek to improve eating and physical activity 
behaviors among children but could also expand the tools available 
through the MyPyramid Web site. The Challenge will explore ways to 
address the following behavioral objectives:
    [cir] Increase consumption of whole grains, fruit and vegetables, 
low- or non-fat milk, and lean sources of protein.
    [cir] Develop contemporary and relevant nutrition education tools 
for kids.
    [cir] Address calorie intake and food portion sizes.
    [cir] Increase physical activity.
    The demand for innovative and relevant nutrition education 
technologies is needed to address the epidemic rates of obesity within 
the United States. Developers, programmers, highly motivated gamers and 
the general public are invited to develop educational games and 
applications that are based on the Food Nutrition and Consumer Services 
(FNCS) Dataset. The data has been pre-calculated for common portion 
sizes and portion increments, which will allow developers to streamline 
their programming. The calories from solid fats, added sugars, and 
alcohol in each portion size have also been pre-calculated, to simplify 
the calorie calculations.
    As an option, submissions may use the USDA nutrition source code or 
any other data set(s) provided on Data.gov in addition to the USDA 
nutrition dataset required for the contest. Submissions may operate in 
a variety of platforms broadly available and at no expense (free of 
charge) to the public. Applications must incorporate at least one of 
the following concepts, either independently or in combination:

[[Page 22358]]

     Teaching kids to eat more whole grain.
     Increasing fruit and vegetable consumption.
     Focusing on consuming more low- or non-fat milk.
     Choosing lean sources of protein (meat and beans).
     Making food group education fun.
     Understanding calories and energy balance.
     Increasing choices of foods with high nutrition value and 
decreasing amounts of foods with solid (saturated) fats and added 
sugars (i.e., ``extra'' calories), and decreasing amounts of sodium.
     Identifying and consuming proper food portion sizes.
     Being more physically active.
     Balancing physical activity and food intake.
    Challenge participants will own the intellectual property rights to 
submitted applications but USDA will maintain a royalty free license to 
post or link to the application on the official USDA and nutritional 
partner Web sites and make it publically available, if desired.
    Affected Public: The affected public are individual and households; 
businesses (e.g., programmers, students, technology professionals and 
gamers).
    Estimated Number of Innovations for Healthy Kids Challenge 
Respondents: Challenge participants will voluntarily develop 
applications and games using the FNCS nutrition data. Based on a review 
of initiatives with similar scope, 100 responses are anticipated from 
the affected public.
    Estimated Number of Responses per Repondent: 1.
    Estimated Total Annual Responses: 100.
    Estimated Time per Response: Total time to respond to this 
information collection will include completing the application and 
developing products using the FNCS nutrition data. Based on information 
provided by the Challenge administrator, it is estimated that 
respondents will need about 3,300 minutes (55 hours) to develop 
products and approximately 15 minutes (.25 hours) to complete the 
online application.

                                     Table 1--Innovations for Healthy Kids Challenge Tracker Estimated Burden Hours
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                                                                                             Number of      Est. total
              Respondent type                      Affected public           Number of     responses per      annual         Hours per     Total burden
                                                                            respondents     respondent       responses       response
--------------------------------------------------------------------------------------------------------------------------------------------------------
Contest participants (e.g., programmers,    Individual/household........              25               1              25           55.25        1,381.25
 students, technology professionals and
 gamers).
                                            Business....................              75               1              75           55.25        4,143.75
                                           -------------------------------------------------------------------------------------------------------------
    Total Annual Burden Estimates.........  ............................             100  ..............             100  ..............        5,525.00
--------------------------------------------------------------------------------------------------------------------------------------------------------

    Estimated Annual Burden Hours: 5,525.

    Dated: April 20, 2010.
Robert Post,
Acting Executive Director, Center for Nutrition Policy and Promotion.
[FR Doc. 2010-9778 Filed 4-27-10; 8:45 am]
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