[Federal Register Volume 75, Number 61 (Wednesday, March 31, 2010)]
[Notices]
[Pages 16128-16129]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-7171]



[[Page 16128]]

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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30Day-10-10AJ]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 639-5960 or send an e-mail 
to [email protected]. Send written comments to CDC Desk Officer, Office of 
Management and Budget, Washington, DC or by fax to (202) 395-5806. 
Written comments should be received within 30 days of this notice.

Proposed Project

    Evaluation of Childhood Obesity Prevention and Control Initiative: 
New York City Health Bucks Program --New--National Center for Chronic 
Disease Prevention and Health Promotion (NCCDPHP), Centers for Disease 
Control and Prevention (CDC).

Background and Brief Description

    Childhood obesity is a major public health concern. One out of 
every five children is affected by overweight or obesity in the United 
States, making it the most prevalent nutritional disease of this 
population. Although increased consumption of fruits and vegetables has 
been found to reduce long-term obesity risk, as well as risk of heart 
disease and some cancers, relatively few children and adolescents 
consume the USDA recommended minimum standard of five servings a day of 
fruits and vegetables.
    In response to this growing public health crisis, the Division of 
Nutrition, Physical Activity, and Obesity (DNPAO) at the Centers for 
Disease Control and Prevention (CDC), is working to identify promising 
local programs and policies designed to prevent childhood obesity. 
Priority is being given to programs and policies targeting improved 
eating habits and physical activity levels among children in low-income 
communities.
    The New York City Health Bucks program, operated by the New York 
City Department of Health and Mental Hygiene (DOHMH), is one example of 
this type of initiative. The program operates in three high-need, 
underserved New York City neighborhoods: The South Bronx, North and 
Central Brooklyn, and East and Central Harlem. Through the program, 
targeted neighborhood residents are provided with $2 ``Health Bucks'' 
that can be redeemed at local farmers' markets for the purchase of 
fresh, locally-grown fruits and vegetables. The Health Bucks program is 
intended to increase fresh fruit and vegetable purchases and 
consumption, and to increase access at the community level by 
attracting local farmers to these underserved areas.
    CDC plans to sponsor an evaluation of the NYC Health Bucks program 
in 2010. Information will be collected from five groups of respondents: 
Local community organizations involved in distributing Health Bucks to 
individuals (200 respondents); farmers' market managers operating New 
York City farmers' markets (90 respondents); farmers' market vendors 
selling at New York City farmers' markets (474 respondents); farmers' 
market consumers at New York City farmers' markets (2,348 respondents); 
and residents of neighborhoods in which the NYC Health Bucks program 
operates (1,000 respondents).
    The evaluation plan calls for local community organizations to 
complete a web-based questionnaire at the conclusion of the farmers' 
market season. Farmers' market managers will complete a written survey 
during the farmers' market season, with in-person follow up by trained 
interviewers on site at farmers' markets for managers who do not 
respond to the initial mailing. Farmers' market vendors will complete a 
written survey administered by trained interviewers on site at farmers' 
markets, and trained interviewers will also conduct written point-of-
purchase intercept surveys with farmers' market consumers. Finally, 
telephone interviews will be conducted with a random sample of 
residents in neighborhoods in which the NYC Health Bucks program 
operates, and in-depth information will be collected from farmers' 
market consumers and vendors through focus groups.
    The results of the evaluation study will be used to: Assess the 
program's ability to improve nutrition behaviors among targeted 
participants; identify factors serving as barriers and facilitators to 
program implementation and expected outcomes; provide feedback to the 
DOHMH for the purposes of program improvement; and share results with 
other entities interested in implementing similar programs.
    Information collection will be conducted in English and Spanish. 
There are no costs to respondents other than their time, and 
participation is voluntary. The total estimated annualized burden hours 
are 660.

                                        Estimated Annualized Burden Hours
----------------------------------------------------------------------------------------------------------------
                                                                                     Number of        Average
          Type of respondents                   Form type            Number of     responses per    burden  (in
                                                                    respondents     respondent        hours)
----------------------------------------------------------------------------------------------------------------
Local Community Organizations.........  Local Community                      200               1           10/60
                                         Organization Survey.
Farmers' Market Managers..............  Farmers' Market Managers              90               1            8/60
                                         Survey.
Farmers' Market Vendors...............  Farmers' Market Vendor               450               1            7/60
                                         Survey.
                                        Farmers' Market Vendor                24               1               2
                                         Focus Group.
Farmers' Market Consumers.............  Consumer Point-of-                 2,300               1            7/60
                                         Purchase Survey.
                                        Consumer Focus Group....              48               1               2
NYC Health Bucks Neighborhood           Neighborhood Resident              1,000               1            9/60
 Residents.                              Survey.
----------------------------------------------------------------------------------------------------------------



[[Page 16129]]

    Dated: March 22, 2010.
Maryam I. Daneshvar,
Acting Reports Clearance Officer, Centers for Disease Control and 
Prevention.
[FR Doc. 2010-7171 Filed 3-30-10; 8:45 am]
BILLING CODE 4163-18-P