[Federal Register Volume 75, Number 14 (Friday, January 22, 2010)]
[Proposed Rules]
[Pages 3693-3694]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-1212]


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FEDERAL COMMUNICATIONS COMMISSION

47 CFR Part 73

[MB Docket No. 09-194; DA 10-70]


Empowering Parents and Protecting Children in an Evolving Media 
Landscape

AGENCY: Federal Communications Commission.

ACTION: Proposed rule; extension of comment and reply dates.

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SUMMARY: This document extends the period of time in which to file 
comments and reply comments in response to the FCC's Notice of Inquiry 
(74 FR 61308, Nov. 24, 2009) seeking comment on how to empower parents 
to help their children take advantage of the opportunities offered by 
evolving electronic media technologies while at the same time 
protecting children from the risks inherent in use of these 
technologies.

DATES: Comments are due February 24, 2010; reply comments are due March 
26, 2010.

ADDRESSES: Federal Communications Commission, 445 12th Street, SW., 
Room TW-A325, Washington, DC 20554.

FOR FURTHER INFORMATION CONTACT: For additional information on this 
proceeding, contact David Konczal, Media Bureau, Policy Division at 
(202) 418-2228 or at [email protected], Kim Matthews, Media Bureau, 
Policy Division at (202) 418-2154 or at [email protected], or Holly 
Saurer, Media Bureau, Policy Division at (202) 418-7283 or at 
[email protected].

SUPPLEMENTARY INFORMATION: We have received two requests for an 
extension of time in which to file comments and reply comments in 
response to the

[[Page 3694]]

Commission's NOI. The first request was filed December 29, 2009 by the 
Association of National Advertisers, the American Advertising 
Federation, the American Association of Advertising Agencies, the 
Direct Marketing Association, the Interactive Advertising Bureau, and 
the Promotion Marketing Association. The second request for an 
extension of time was filed January 7, 2010 by the Children's Food and 
Beverage Advertising Initiative and the Children's Advertising Review 
Unit of the Council of Better Business Bureaus, Inc. Both filings 
request that the comment and reply comment dates be extended by thirty 
days each in order to permit preparation of full responses to the 
multiple issues raised in this proceeding, particularly in light of the 
intervening year-end holidays that fell in the middle of the current 
comment period. The NOI was released on October 23, 2009 and was 
published in the Federal Register on November 24, 2009. The comment 
date was set at 60 days after Federal Register publication (i.e., by 
January 25, 2010), and the reply comment date was set at 90 days after 
Federal Register publication (i.e., by February 24, 2010).
    We believe that granting the requests for extension of time will 
facilitate the compilation of a more complete record in this 
proceeding. We conclude, therefore, that doing so is in the public 
interest. Accordingly, parties will have until Wednesday, February 24, 
2010 to file comments and until Friday, March 26, 2010 to file reply 
comments.
    Accordingly, it is ordered that, pursuant to Sections 4(i), 4(j) 
and 5(c) of the Communications Act of 1934, as amended, 47 U.S.C. 
154(i), 154(j), and 155(c), and Sections 0.61, 0.283, and 1.46 of the 
Commission's rules, 47 CFR 0.61, 0.283, and 1.46, the date for filing 
comments and reply comments in response to the NOI in this proceeding 
are extended to February 24, 2010 and March 26, 2010, respectively.

Federal Communications Commission.

William T. Lake,
Chief, Media Bureau.
[FR Doc. 2010-1212 Filed 1-21-10; 8:45 am]
BILLING CODE 6712-01-P