[Federal Register Volume 75, Number 12 (Wednesday, January 20, 2010)]
[Notices]
[Pages 3206-3209]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-928]
-----------------------------------------------------------------------
DEPARTMENT OF COMMERCE
International Trade Administration
Mission Statement; Middle East Public Health Mission, June 5-10,
2010
AGENCY: International Trade Commission, Department of Commerce.
ACTION: Notice.
-----------------------------------------------------------------------
Mission Description
The United States Department of Commerce, International Trade
Administration, U.S. and Foreign Commercial Service (CS), is organizing
a Public Health Trade Mission to Riyadh and Jeddah, Saudi Arabia and
Doha, Qatar, from June 5-10, 2010. Led by a senior Department of
Commerce official, the mission will focus on two important public
health issues: (1) Patient healthcare and (2) water and waste
management. The mission will provide an excellent venue for U.S.
companies to promote equipment, services, and technologies in a range
of public health sectors, including hospital and clinical laboratory
equipment; pharmaceuticals; health care technologies; public health
education; hospital construction and design; IT software; and waste
management including medical waste; incinerators, bio-mass technology,
recycling and integrated solid waste management services, water and
sewage treatment plants; water desalinization and water distribution.
Commercial Setting
Saudi Arabia and Qatar offer solid business opportunities in this
region for the public health sectors. Increasing populations and rapid
urbanization in recent years are creating strong demand for healthcare
and water and waste management. Authorities are constantly at work
meeting growing demands for basic public health concerns.
Both countries are upgrading and expanding hospitals and increasing
the focus on healthcare for the population. Public and private sector
healthcare systems are seeking a wide range of new equipment,
technologies, and solutions. Concurrently, water resources are in
critical demand in a region where water tables are decreasing, creating
need for more effective water treatment and management. Waste
management, from sewage to medical waste, is also a concern as the
countries are looking for solutions.
Saudi Arabia and Qatar rely heavily on imports in these key public
health sectors. U.S equipment, technology, and know how enjoy an
excellent reputation here. Business is done on the basis of contacts
and U.S. exporters will need to travel to the region to develop strong
working relationships with locally based agents or distributors.
Saudi Arabia
The Saudi economy is growing rapidly. Since 2002, Saudi Arabia has
enjoyed budget surpluses every year and the country carried large cash
reserves of $452 billion in 2009. Saudi Arabia is the largest free
market economy in the region with a nominal GDP expected at $460
billion in 2009.
Medical Equipment and Healthcare Sector
Between now and 2016, the population of Saudi Arabia is expected to
grow by more than 20%, from 23 million to 30 million, which, in turn,
will create an unprecedented demand for healthcare services. Saudi
Arabia remains the Gulf region's largest and most developed market for
medical products and services, valued at $13.1 billion. The
introduction of compulsory healthcare insurance, the gradually aging
population, and greater material wealth along with an upsurge in
lifestyle diseases all combine to boost demand for healthcare services.
From 2009 to 2016 health expenditures are expected to increase
dramatically, even faster than the 20% rate of population growth. Over
the same period, demand for hospital beds is likely to grow from 51,000
to 70,000, demand for physicians is likely to rise from 40,000 to
54,000 and the number of hospitals is likely to rise from 364 to 502.
The government allocated $13.9 billion for the healthcare sector in the
2009 budget, 17% more than in 2008. The funds were used to finance 86
new hospitals with 11,750 beds and additional Primary Healthcare
Centers (PHC). Government spending on the healthcare sector is expected
to grow to over $20 billion by 2016 annually.
Water Resources
Saudi Arabia is the third largest consumer of water per capita in
the world, but has limited groundwater to tap. The country has been
plagued by shortages in recent years, and with consumption from a
rising population and economic growth set to soar. Desalination forms
the backbone of the government's water strategy. Some 30 desalination
plants have already been
[[Page 3207]]
built by the state, but these have barely been able to keep pace with
rising demand. Building on a master plan drawn up in 2002, the
government has committed $6 billion a year to bolster the water sector
over the next two decades.
Saudi Arabia's leaky water supply and wastewater pipeline network
is also receiving massive investment, mainly through public private
partnerships (PPPs). Wastewater treatment management is also being
opened up to the private sector in a separate program. Mindful of the
expense involved in all this and the need to conserve water, the Saudi
Government is working on a number of large projects, primarily in the
water and sewage sectors, in an attempt to meet the needs posed by
rising population and industrial growth.
Solid Waste Management
Saudi Arabia's rapid industrialization, construction, and
urbanization have increased levels of pollution and waste. The Saudi
government recognizes the critical demand for waste management
solutions, and is investing heavily in solving this problem. The 2008
national budget allocates: (1) $4.5 billion for the municipal services
sector, which includes water drainage and waste disposal; and, (2) $7.6
billion for the water, agriculture and infrastructure sector, which
includes sanitation services and desalination plants.
The Kingdom's five-year plan for infrastructure and public sector
building that ended last year was valued at over $53 billion. Six mega
cities are under construction, and hundreds of thousands of housing
units are to be constructed. All projects will produce waste requiring
the latest in recycling and waste management. Yet, this multi-billion
dollar sector continues to be under-developed, and holds substantial
business opportunities for American companies.
Qatar
Qatar's economy is growing at an extraordinary rate, presenting
U.S. firms with excellent export opportunities. Qatar's robust GDP
growth, among the fastest in the world, is mainly attributed to ongoing
increases in production and exports of liquefied natural gas (LNG),
oil, and petrochemicals products.
Commercial ties between the United States and Qatar have expanded
at a rapid pace. Between 2003 and 2008, trade volumes grew by more than
340%, from $738 million to $3.2 billion. Over the same period, U.S.
exports increased 580 percent to $2.7 billion, making the United States
the largest import partner for Qatar. In 2008, Qatar was the United
States' fifth largest export market in the Middle East.
Medical Equipment and Healthcare Sector
Health care is a priority concern for the Qatari leadership. The
country is investing billions in developing modern medical facilities
to cope with rapid population growth. According to the latest data,
Qatar has nine hospitals and 23 health centers. In Qatar, healthcare
services are either free or highly subsidized. According to the latest
industry data available, government health expenditures account for
14.9 percent of total government expenditures.
Currently, three public hospitals are being built at the $1 billion
Hamad Medical City, which in total will provide 1,100 additional beds.
The facilities will provide pediatric, trauma and orthopedic care, as
well as a nursing home for the elderly and a renal dialysis unit. A
300-bed community hospital is also under construction in Al-Wakrah. The
largest healthcare project under way in Qatar is the $2.4 billion Sidra
Medical & Research Center at Education City. Due to open in 2012 with
infrastructure to house 550 beds, Sidra has been designed as a ``five-
star'' hospital with the long-term vision to become a referral center
for patients from across the region. These new facilities will
significantly expand Qatar's healthcare system within the next few
years.
Water Resources
Over the past decade, Qatar has had one of the fastest growth rates
in water usage in the Gulf, at around 16 percent annually. Qatar
consumes over 219 million gallons of water per day, 99% of which comes
from desalination plants. Qatar's desalination capacity will total 324
million gallons per day in 2010, but water consumption is expected to
reach 380 million gallons per day by 2013. As population and industrial
growth push needs to high levels, the nation's water authorities are
contending with some of the highest per capita water consumption rates
in the world.
The Qatar Electricity and Water Company (QEWC) committed $7.5
billion in January 2009 to increase power capacity and to raise water
capacity to more than 300 million gallons per day. QEWC is set to
implement the largest power generation and water desalination project
in Qatar. The project is estimated to cost around $3.85 billion and
will have a capacity of 63 million gallons of water per day. In
addition, plans are being drawn up for a new 30-50 million gallons per
day desalination plant to plug an anticipated water shortfall by 2011-
13. Preliminary studies are also being made to determine the best
location for further water desalination plants.
Solid Waste Management
Qatar has emerged as a fast developing country with growing
environmental problems associated with rapid urbanization and
population influx. There is an urgent demand for basic infrastructure
to support economic growth, especially for waste management. The annual
per capita waste generation rate in Qatar is about 430 kilograms per
person, which is relatively high among industrialized country
standards.
In addition to its own population growth, the number of travelers
to the country is increasing. For example, business travel to the
country is expected to grow by 20% over the next five years. Thirteen
million passengers pass though the current air terminal each year,
while the new airport expects to see 24 million passengers a year. This
influx of tourist place even more strains on Qatar's existing capacity
to handle solid waste.
Mission Goals
The objective of this trade mission is to introduce U.S. companies
to distributors, public and private buying agents and other potential
business partners. The mission will focus on identifying opportunities
for sales for patient healthcare and water and waste management. The
mission will additionally seek to acquaint U.S. companies with the
local market environments for public health equipment so as to
facilitate their ability to effectively introduce their products to the
region.
Mission Scenario
Participants will visit three of the region's key metropolitan
centers. The mission will have access to major countrywide markets, as
well as central government officials and U.S. Embassy staff for
regulatory and business climate briefings.
Riyadh--the capital of Saudi Arabia. Government Ministries and many
decisionmakers are based here.
Jeddah--the business capital of Saudi Arabia offers extensive
opportunities in the public healthcare sector.
Doha--the capital of Qatar, a Gulf Emirate, offers business-
friendly commercial procedures and political stability.
During the trade mission participants will receive: (A) Briefings
on public health markets in each city visited;
[[Page 3208]]
(B) introductions to potential agents/distributors, facility
administrators, and purchasing managers through group events; (C) site
visits if applicable; (D) one-on-one meetings tailored to each firm's
interests; and (E) meetings with local business representatives and
government officials, as appropriate.
Proposed Mission Timetable
----------------------------------------------------------------------------------------------------------------
Day of week Date Activity
----------------------------------------------------------------------------------------------------------------
Friday.................................. June 4; Riyadh............. Arrive in Riyadh, Saudi Arabia; Informal
dinner and greeting by U.S. Commercial
Service staff.
Saturday................................ June 5; Riyadh............. Mission meetings officially start;
Breakfast briefing from Riyadh Embassy
staff; Group meeting with local U.S.
business executives; One-on-one business
appointments; Evening business
reception.
Sunday.................................. June 6; Riyadh............. One-on-one business appointments in
Riyadh; Possible site visit--choice of
hospital or waste/water treatment
facility.
Monday.................................. June 7; Riyadh/Jeddah...... Travel to Jeddah as a group in the
morning; One-on-one business
appointments in Jeddah; Possible site
visit; Possible Evening business
reception or informal dinner.
Tuesday................................. June 8; Jeddah/Doha........ One-on-one business meetings; Travel to
Doha, Qatar as a group in the late
afternoon; Informal dinner in Doha.
Wednesday............................... June 9; Doha............... Commercial briefings from Embassy staff;
One-on-one business appointments; Group
meeting with local U.S. business
executives; Evening business reception.
Thursday................................ June 10; Doha.............. One-on-one business meetings; Round table
discussion with U.S. companies in Qatar;
Possible site visit in afternoon visit--
choice of hospital or waste/water;
treatment facility.
----------------------------------------------------------------------------------------------------------------
Note: The final schedule and potential site visits will depend
on the availability of local government and business officials,
specific goals of mission participants, and air travel schedules.
Participation Requirements
All persons interested in participating in the Public Health Trade
Mission to Saudi Arabia and Qatar must complete and submit an
application package for consideration by the Department of Commerce.
All applicants will be evaluated on their ability to meet certain
conditions and best satisfy the selection criteria as outlined below. A
minimum of 10 and a maximum of 25 companies will be selected to
participate in the mission from the applicant pool. U.S. companies
already doing business in the Middle East as well as U.S. companies
seeking to enter the region for the first time are encouraged to apply.
Fees and Expenses
After a company or trade organization has been selected to
participate in the mission, a payment to the Department of Commerce in
the form of a participation fee is required. The participation fee will
be $4,590 for large firms and $3,550 for a small or medium-sized
enterprise (SME) \1\ or small organization, which will cover one
representative.\2\ The fee for each additional firm representative
(large firm or SME) is $600. Expenses for travel, lodging, most meals,
and incidentals will be the responsibility of each mission participant.
---------------------------------------------------------------------------
\1\ An SME is defined as a firm with 500 or fewer employees or
that otherwise qualifies as a small business under SBA regulations
(see http://www.sba.gov/services/contracting_opportunities/sizestandardstopics/index.html).
\2\ Parent companies, affiliates, and subsidiaries will be
considered when determining business size. The dual pricing reflects
the Commercial Service's user fee schedule that became effective May
1, 2008 (see http://www.export.gov/newsletter/march2008/initiatives.html for additional information).
---------------------------------------------------------------------------
Conditions for Participation
An applicant must submit a completed and signed mission
application and supplemental application materials, including adequate
information on the company's products and/or services, primary market
objectives, and goals for participation. If the U.S. Department of
Commerce receives an incomplete application, the Department may reject
the application, request additional information, or take the lack of
information into account when evaluating the applications.
Each applicant must also certify that the products and
services it seeks to export through the mission are either produced in
the United States, or, if not, marketed under the name of a U.S. firm
and have at least 51 percent U.S. content of the value of the finished
product or service.
Selection Criteria for Participation
Selection will be based on the following criteria:
Suitability of the company's products or services to the
Saudi and Qatar markets.
Applicant's potential for business in Saudi and Qatar,
including likelihood of exports resulting from the mission.
Consistency of the applicant's goals and objectives with
the stated scope of the mission (as an example--be in the public health
sectors indicated in the mission description).
Referrals from political organizations and any documents containing
references to partisan political activities (including political
contributions) will be removed from an applicant's submission and not
considered during the selection process.
Timeframe for Recruitment and Applications
Mission recruitment will be conducted in an open and public manner,
including publication in the Federal Register, posting on the Commerce
Department trade mission calendar (http://www.ita.doc.gov/doctm/tmcal.html) and other Internet Web sites, press releases to general and
trade media, direct mail, notices by industry trade associations and
other multiplier groups, and publicity at industry meetings, symposia,
conferences, and trade shows. CS Saudi Arabia and CS Qatar will work in
conjunction with Global Trade Programs, which will serve as a key
facilitator in establishing strong commercial ties to the U.S.
companies in the targeted sectors nationwide.
Recruitment for the mission will begin immediately and conclude no
later than Wednesday, March 31, 2010. The U.S. Department of Commerce
will review all applications immediately after the deadline. We will
inform applicants of selection decisions as soon as possible after
March 31, 2010. Applications received after the deadline will be
considered only if space and scheduling constraints permit.
Contacts
Ms. Jeanne Townsend, Baltimore U.S. Export Assistance Center, Tel: 410-
962-4518, Fax: 410-962-4529, E-mail: [email protected],
[[Page 3209]]
Ms. Lisa C. Huot, U.S. Department of Commerce, Washington, DC 20230,
Tel: 202-482-2796, Fax: 202-482-0115, E-Mail: [email protected].
Sean Timmins,
Global Trade Programs, Commercial Service Trade Missions Program.
[FR Doc. 2010-928 Filed 1-19-10; 8:45 am]
BILLING CODE P