[Federal Register Volume 74, Number 250 (Thursday, December 31, 2009)]
[Notices]
[Pages 69340-69341]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E9-31071]


-----------------------------------------------------------------------

DEPARTMENT OF HEALTH AND HUMAN SERVICES

National Institutes of Health


Submission for OMB Review; Comment Request; A Generic Submission 
for Formative Research, Pretesting, and Customer Satisfaction of NCI's 
Communication and Education Resources (NCI)

SUMMARY: Under the provisions of Section 3507(a)(1)(D) of the Paperwork 
Reduction Act of 1995, the National Cancer Institute (NCI), the 
National Institutes of Health (NIH) has submitted to the Office of 
Management and Budget (OMB) a request for review and approval of the 
information collection listed below. This proposed information 
collection was previously published in the Federal Register on October 
28, 2009 (74 FR 55558) and allowed 60 days for public comment. One 
comment in regards to NCI's communication on October 28, 2009, and we 
responded on October 28, 2009, ``We received your comment. We will take 
your comments into consideration''. The purpose of this notice is to 
allow an additional 30 days for public comment. The National Institutes 
of Health may not conduct or sponsor, and the respondent is not 
required to respond to, an information collection that has been 
extended, revised, or implemented on or after October 1, 1995, unless 
it displays a currently valid OMB control number.
    Proposed Collection: Title: A Generic Submission for Formative 
Research, Pretesting, and Customer Satisfaction of NCI's Communication 
and Education Resources (NCI). Type of Information Collection Request: 
REVISION. Need and Use of Information Collection: In order to carry out 
NCI's legislative mandate to educate and disseminate information about 
cancer prevention, detection, diagnosis, and treatment to a wide 
variety of audiences and organizations (e.g., cancer patients, their 
families, the general public, health providers, the media, voluntary 
groups, scientific and medical organizations), it is beneficial for 
NCI, through its Office of Communications and Education (OCE), to 
pretest NCI communications strategies, concepts, and messages while 
they are under development. This pretesting, or formative evaluation, 
helps ensure that the messages, communication materials, and 
information services created by NCI have the greatest capacity of being 
received, understood, and accepted by their target audiences. Since 
NCI's OCE also is responsible for the design, implementation, and 
evaluation of education programs over the entire cancer continuum and 
management of NCI initiatives that address specific challenges in 
cancer research and treatment, it is also necessary to ensure that 
customers are satisfied with programs. This customer satisfaction 
research helps ensure the relevance, utility, and appropriateness of 
the many educational programs and products that OCE and NCI produce. 
OCE will use a variety of qualitative (focus groups, interviews) and 
quantitative (paper, phone, in-person, and web surveys) methodologies 
to conduct this formative and customer satisfaction research, allowing 
NCI to: (1) Understand characteristics (attitudes, beliefs, and 
behaviors) of the intended target audience and use this information in 
the development of effective communication tools and strategies; (2) 
use a feedback loop to help refine, revise, and enhance messages, 
materials, products, and programs--ensuring that they have the greatest 
relevance, utility, appropriateness, and impact for/to target 
audiences; and (3) expend limited program resource dollars wisely and 
effectively. This package represents the combination of a currently 
approved generic submission, ``Pretesting of NCI's Office of 
Communications Messages,'' (OMB No. 0925-0046) and a previously 
approved generic submission, ``Customer Satisfaction with Educational 
Programs and Products of the NCI'' (OMB No. 0925-0526). Frequency of 
Response: On occasion. Affected Public: Individuals or households; 
Businesses or other for profit; Not-for-profit institutions; Federal 
Government; State, local, or tribal Government. Type of Respondents: 
Adult cancer patients; members of the public; health care 
professionals; organizational representatives. The table below outlines 
the estimated burden hours required for a three-year approval of this 
generic submission. There are no Capital Costs, Operating Costs, and/or 
Maintenance Costs to report.

                               Table 1--Estimates for Burden Hours For Three Years
                                                 [Generic Study]
----------------------------------------------------------------------------------------------------------------
                                                   Total number    Frequency of    Minutes/hour    Total burden
                  Survey method                   of respondents     response      per response        hours
----------------------------------------------------------------------------------------------------------------
Focus Groups....................................             900               1     90/60 (1.5)        1,350.00
Individual In-Depth Interviews (Typically longer             600               1     45/60 (.75)          450.00
 than 15 minutes, includes Web site usability
 testing).......................................
Brief Interviews (Typically less than 5 minutes)          19,000               1     10/60 (.17)        3,166.67
Surveys (Web, phone, in-person, paper-and-                12,500               1     10/60 (.17)        2,083.33
 pencil)........................................
                                                 ---------------------------------------------------------------
    Totals......................................          33,000  ..............  ..............        7,050.00
----------------------------------------------------------------------------------------------------------------

    Request for Comments: Written comments and/or suggestions from the 
public and affected agencies are invited on one or more of the 
following points: (1) Whether the proposed collection of information is 
necessary for the proper

[[Page 69341]]

performance of the function of the agency, including whether the 
information will have practical utility; (2) The accuracy of the 
agency's estimate of the burden of the proposed collection of 
information, including the validity of the methodology and assumptions 
used; (3) Ways to enhance the quality, utility, and clarity of the 
information to be collected; and (4) Ways to minimize the burden of the 
collection of information on those who are to respond, including the 
use of appropriate automated, electronic, mechanical, or other 
technological collection techniques or other forms of information 
technology.
    Direct Comments to OMB: Written comments and/or suggestions 
regarding the item(s) contained in this notice, especially regarding 
the estimated public burden and associated response time, should be 
directed to the Attention: NIH Desk Officer, Office of Management and 
Budget at [email protected] or by fax to 202-395-6974. To 
request more information on the proposed project or to obtain a copy of 
the data collection plans and instruments, contact Nina Goodman, Senior 
Public Health Advisor, Office of Communications and Education (OCE), 
NCI, NIH, 6116 Executive Blvd., Suite 400, Rockville, MD 20892, call 
non-toll-free number 301-435-7789 or e-mail your request, including 
your address to: [email protected].
    Comments Due Date: Comments regarding this information collection 
are best assured of having their full effect if received within 30 days 
of the date of this publication.

    Dated: December 21, 2009.
Kristine Miller,
NCI Project Clearance Liaison, National Institutes of Health.
[FR Doc. E9-31071 Filed 12-30-09; 8:45 am]
BILLING CODE 4140-01-P