[Federal Register Volume 74, Number 245 (Wednesday, December 23, 2009)]
[Notices]
[Pages 68224-68225]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E9-30475]


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DEPARTMENT OF AGRICULTURE


Submission for OMB Review; Comment Request, Correction

December 17, 2009.
    The Department of Agriculture has submitted the following 
information collection requirement(s) to OMB for review and clearance 
under the Paperwork Reduction Act of 1995, Public Law 104-13. Comments 
regarding (a) Whether the collection of information is necessary for 
the proper performance of the functions of the agency, including 
whether the information will have practical utility; (b) the accuracy 
of the agency's estimate of burden including the validity of the 
methodology and assumptions used; (c) ways to enhance the quality, 
utility and clarity of the information to be collected; (d) ways to 
minimize the burden of the collection of information on those who are 
to respond, including through the use of appropriate automated, 
electronic, mechanical, or other technological collection techniques or 
other forms of information technology should be addressed to: Desk 
Officer for Agriculture, Office of Information and Regulatory Affairs, 
Office of Management and Budget

[[Page 68225]]

(OMB), [email protected] or fax (202) 395-5806 and to 
Departmental Clearance Office, USDA, OCIO, Mail Stop 7602, Washington, 
DC 20250-7602. Comments regarding these information collections are 
best assured of having their full effect if received within 30 days of 
this notification. Copies of the submission(s) may be obtained by 
calling (202) 720-8958.
    An agency may not conduct or sponsor a collection of information 
unless the collection of information displays a currently valid OMB 
control number and the agency informs potential persons who are to 
respond to the collection of information that such persons are not 
required to respond to the collection of information unless it displays 
a currently valid OMB control number.

Food Safety and Inspection Service

    Title: Be Food Safe Campaign Pilot Survey.
    OMB Control Number: 0583-New.
    Summary of Collection: The Food Safety and Inspection Service 
(FSIS) has been delegated the authority to exercise the functions of 
the Secretary as provided in the Federal Meat Inspection Act (FMIA) (21 
U.S.C. 601 et seq.), the Poultry Products Inspection Act (PPIA) (21 
U.S.C. 451 et seq.), and the Egg Products Inspection Act (EPIA) (21 
U.S.C. 1031 et seq.). These statutes mandate that FSIS protect the 
public by verifying that meat and poultry products are safe, wholesome, 
unadulterated, and properly labeled and packaged. FSIS has established 
the Be Food Safe campaign to educate consumers about the importance of 
safe food handling and how to reduce the risks associated with 
foodborne illness. As a part of the Be Food Safe campaign, the Agency 
plans to purchase advertising in Oklahoma City mass media outlets to 
promote safe food handling messages to consumers and to measure 
consumer awareness and response. The Campaign will be targeted at 
women, aged 25 to 49, who are caregivers for children under the age of 
10 or for older adults. FSIS will collect information using two surveys 
(pre and post).
    Need and Use of the Information: The data collected in the surveys 
will allow FSIS to examine what knowledge members of the target 
audience had about food safety before the campaign, whether they were 
aware of the campaign and, if they were, whether they changed any food 
preparation behaviors as a result. The information collected will be 
used to refine the campaign's messages, materials, and approaches in 
order to improve its overall effectiveness.
    Description of Respondents: Individuals or households.
    Number of Respondents: 800.
    Frequency of Responses: Reporting: Other (once).
    Total Burden Hours: 88.

Ruth Brown,
Departmental Information Collection Clearance Officer.
[FR Doc. E9-30475 Filed 12-22-09; 8:45 am]
BILLING CODE 3410-DM-P