[Federal Register Volume 74, Number 241 (Thursday, December 17, 2009)]
[Notices]
[Pages 66977-66978]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E9-29966]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-10-0735]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-639-5960 
and send comments to Maryam I. Daneshvar, CDC Acting Reports Clearance 
Officer, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an e-mail 
to [email protected].
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should be received 
within 60 days of this notice.

Proposed Project

    CDC Web site and Communication Channels Usability Evaluation (OMB 
No. 0925-0735, Exp. 3/31/2010)--Revision--National Center for Health 
Marketing (NCHM), Centers for Disease Control and Prevention (CDC.)

Background and Brief Description

    Executive Order 12862 directs Federal agencies that provide 
significant services directly to the public to survey customers to 
determine the kind and quality of services they need and their level of 
satisfaction with existing services. The Centers for Disease Control 
and Prevention (CDC) seeks approval to conduct usability surveys on CDC 
Web sites, social media, mobile-based or other electronic communication 
channels hosting CDC content on an ongoing basis.
    It is important for CDC to ensure that health information, 
interventions, and programs at CDC are based on sound science, 
objectivity, and continuous customer input. The CDC Web sites, social 
media, mobile-based or other electronic communication channels hosting 
CDC content must be designed to be easy to use, easy to access, and 
effective providers of health information and resources to our target 
audiences.
    CDC is requesting renewal of our existing 3-year generic clearance, 
with revisions, in order to carry out its mission. This revised 
proposal requests clearance for usability surveys on the Centers for 
Disease Control and Prevention (CDC) Web site and, in addition, social 
media, mobile-based or other electronic communication channels hosting 
CDC content. With the previous Usability Evaluation package, various 
groups around the agency were able to conduct useful surveys assessing 
the usability of a variety of CDC Web sites. These surveys covered 
important CDC programs and topics, such as Seasonal Flu, Tuberculosis, 
HIV, STDs, and Chronic Diseases. The CDC.gov Homepage and other CDC Web 
sites were redesigned based on usability surveys conducted within this 
package and the resulting designs improved performance for Web site 
users and won numerous awards, both within and outside of, the Federal 
government space. The next step is to continue usability surveys on 
more Web sites, staying abreast of changes in target audience needs and 
online behavior as well as survey users of CDC social media, mobile-
based or other electronic communication channels hosting CDC content 
that currently exist or will emerge during the life of this package. 
CDC is currently using mobile Web sites, text messaging, online 
quizzes, widgets, podcasts, eCards, online video, motion graphics, 
blogs, syndicated content, and other communication channels and will 
continue to explore other channels which provide CDC content to target 
audiences when, where, and how they want and need it. As new channels 
emerge, CDC will explore using them to deliver its content.
    Usability surveys determine how well CDC's Web site, social media, 
mobile-based or other electronic communication channels hosting CDC 
content are performing. Observation and data collection on how users 
interact with the Web site or other electronic communication channels 
hosting CDC content are critical in ensuring that users can find 
information, that the Web site or other electronic communication 
channels are easy to use and designed to meet the needs of specific 
audiences. This package requests clearance for two types of surveys: 
Remote or in person. Remote surveys will collect data about how 
participants interact with CDC's Web site, social media, mobile-based 
or other electronic communication channels hosting CDC content. Users 
will take the survey at their home or work computers. In person surveys 
will have participants take the survey in a central location where 
their data can be captured electronically, as with the remote survey, 
but also the participants can be directly observed. The direct 
observation of in person surveys allows for enhanced collection of 
information

[[Page 66978]]

such as observation of facial expressions and listening to verbal 
feedback. This package provides a list of generic tasks and questions 
for the surveys that can be used to develop a survey for a specific CDC 
Web site, social media, mobile-based or other electronic communication 
channel hosting CDC content. Screening questions (comprised of 
demographic, introductory, or core questions) are also included in the 
package, and a subset of these screening questions will be used to 
create the proper sample for each usability survey. Participants in a 
usability survey are reflective of the target audience for a CDC Web 
site, social media, mobile-based or other electronic communication 
channel hosting CDC content.
    Generic clearance is needed to ensure that CDC can continuously 
improve its Web sites, social media, mobile-based or other electronic 
communication channels hosting CDC content through regular surveys 
developed from these pre-defined questions.
    Surveying the CDC Web site, social media, mobile-based or other 
electronic communication channels hosting CDC content on a regular, 
ongoing basis ensures that users have an effective, efficient, and 
satisfying experience on any of our Web sites or communication 
channels, maximizing the health impact of the information and resulting 
in optimum benefit for public health. The surveys will ensure that all 
CDC Web sites and electronic communication channels meet customer and 
partner priorities, build CDC's brand, and contribute to CDC health 
impact goals. There are no costs to respondents other than their time.

                                        Estimated Annualized Burden Hours
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                                                                   Frequency of   Average burden
                   Survey type                       Number of     response per    per response    Total burden
                                                    respondents     respondent        (hrs.)           hours
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In Person Surveys...............................           8,000               1               1           8,000
Remote Surveys..................................          67,000               1           30/60          33,500
                                                 ---------------------------------------------------------------
    Total.......................................          75,000  ..............  ..............          41,500
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    Dated: December 9, 2009.
Maryam I. Daneshvar,
Acting Reports Clearance Officer, Centers for Disease Control and 
Prevention.
[FR Doc. E9-29966 Filed 12-16-09; 8:45 am]
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