[Federal Register Volume 74, Number 207 (Wednesday, October 28, 2009)]
[Notices]
[Pages 55558-55559]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E9-25954]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

National Institutes of Health


Proposed Collection; Comment Request; A Generic Submission for 
Formative Research, Pretesting, and Customer Satisfaction of NCI's 
Communication and Education Resources (NCI)

SUMMARY: Under the provisions of Section 3506(c)(2)(A) of the Paperwork 
Reduction Act of 1995, for opportunity for public comment on proposed 
data collection projects, the National Cancer Institute (NCI), the 
National Institutes of Health (NIH) will publish periodic summaries of 
proposed projects to be submitted to the Office of Management and 
Budget (OMB) for review and approval.
    Proposed Collection: Title: A Generic Submission For Formative 
Research, Pretesting, and Customer Satisfaction of NCI's Communication 
and Education Resources. Type of Information Collection Request: 
REVISION. Need and Use of Information Collection: In order to carry out 
NCI's legislative mandate to educate and disseminate information about 
cancer prevention, detection, diagnosis, and treatment to a wide 
variety of audiences and organizations (e.g., cancer patients, their 
families, the general public, health providers, the media, voluntary 
groups, scientific and medical organizations), it is beneficial for 
NCI, through its Office of Communications and Education (OCE), to 
pretest NCI communications strategies, concepts, and messages while 
they are under development. This pretesting, or formative evaluation, 
helps ensure that the messages, communication materials, and 
information services created by NCI have the greatest capacity of being 
received, understood, and accepted by their target audiences. Since 
NCI's OCE also is responsible for the design, implementation, and 
evaluation of education programs over the entire cancer continuum, and 
management of NCI initiatives that address specific challenges in 
cancer research and treatment, it is also necessary to ensure that 
customers are satisfied with programs. This customer satisfaction 
research helps ensure the relevance, utility, and appropriateness of 
the many educational programs and products that OCE and NCI produce. 
OCE will use a variety of qualitative (focus groups, interviews) and 
quantitative (paper, phone, in-person, and Web surveys) methodologies 
to conduct this formative and customer satisfaction research, allowing 
NCI to: (1) Understand characteristics (attitudes, beliefs, and 
behaviors) of the intended target audience and use this information in 
the development of effective communication tools and strategies; (2) 
use a feedback loop to help refine, revise, and enhance messages, 
materials, products, and programs--ensuring that they have the greatest 
relevance, utility, appropriateness, and impact for/to target 
audiences; and (3) expend limited program resource dollars wisely and 
effectively. This package represents the combination of a currently 
approved generic submission, ``Pretesting of NCI's Office of 
Communications Messages,'' (OMB No. 0925-0046) and a formerly approved 
generic submission, ``Customer Satisfaction with Educational Programs 
and Products of the NCI'' (OMB No. 0925-0526).
    Frequency of Response: On occasion. Affected Public: Individuals or 
households; Businesses or other for profit; Not-for-profit 
institutions; Federal Government; State, Local, or Tribal Government. 
Type of Respondents: Adult cancer patients; members of the public; 
health care professionals; researchers; organizational representatives. 
The table below outlines the estimated burden hours required for a 
three-year approval of this generic submission. There are no Capital 
Costs, Operating Costs, and/or Maintenance Costs to report.

                               Table 1--Estimates for Burden Hours for Three Years
                                                 [Generic study]
----------------------------------------------------------------------------------------------------------------
                                                   Total number    Frequency of    Minutes/hour    Total burden
                  Survey method                   of respondents     response      per response        hours
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Focus Groups....................................             900               1     90/60 (1.5)        1,350.00
Individual In-Depth Interviews (Typically longer             600               1     45/60 (.75)          450.00
 than 15 minutes, includes Web site usability
 testing).......................................
Brief Interviews (Typically less than 5 minutes)          19,000               1     10/60 (.17)        3,166.67
Surveys (Web, phone, in-person, paper-and-                12,500               1     10/60 (.17)        2,083.33
 pencil)........................................
                                                 ---------------------------------------------------------------
    Totals......................................          33,000  ..............  ..............        7,050.00
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[[Page 55559]]

    Request for Comments: Written comments and/or suggestions from the 
public and affected agencies are invited on one or more of the 
following points: (1) Whether the proposed collection of information is 
necessary for the proper performance of the function of the agency, 
including whether the information will have practical utility; (2) The 
accuracy of the agency's estimate of the burden of the proposed 
collection of information, including the validity of the methodology 
and assumptions used; (3) Ways to enhance the quality, utility, and 
clarity of the information to be collected; and (4) Ways to minimize 
the burden of the collection of information on those who are to 
respond, including the use of appropriate automated, electronic, 
mechanical, or other technological collection techniques or other forms 
of information technology.

FOR FURTHER INFORMATION CONTACT: To request more information on the 
proposed project or to obtain a copy of the data collection plans and 
instruments, contact Nina Goodman, Senior Public Health Advisor, Office 
of Communications and Education (OCE), NCI, NIH, 6116 Executive Blvd., 
Suite 400, Rockville, MD 20892, call non-toll-free number 301-435-7789 
or e-mail your request, including your address to: 
[email protected].
    Comments Due Date: Comments regarding this information collection 
are best assured of having their full effect if received within 60 days 
of the date of this publication.

    Dated: October 21, 2009.
Vivian Horovitch-Kelley,
NCI Project Clearance Liaison, National Institutes of Health.
[FR Doc. E9-25954 Filed 10-27-09; 8:45 am]
BILLING CODE 4101-01-P