[Federal Register Volume 74, Number 104 (Tuesday, June 2, 2009)]
[Notices]
[Pages 26361-26362]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E9-12748]


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 Notices
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  Federal Register / Vol. 74, No. 104 / Tuesday, June 2, 2009 / 
Notices  

[[Page 26361]]



DEPARTMENT OF AGRICULTURE


Center for Nutrition Policy and Promotion; Agency Information 
Collection Activities; Proposed Collection; Comment Request--Generic 
Clearance for the Development of Nutrition Education Messages and 
Products for the General Public

AGENCY: Center for Nutrition Policy and Promotion, USDA.

ACTION: Notice.

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SUMMARY: In accordance with the Paperwork Reduction Act of 1995, this 
notice invites the general public and other public agencies to comment 
on a proposed information collection. This is a revision of a currently 
approved collection.
    This notice announces the Center for Nutrition Policy and 
Promotion's (CNPP) intention to request the Office of Management and 
Budget's approval of the information collection processes and 
instruments to be used during consumer research while testing nutrition 
education messages and products developed for the general public. The 
purpose for performing consumer research is to identify consumers' 
understanding of potential nutrition education messages and obtain 
their reaction to prototypes of nutrition education products, including 
Internet-based tools. The information collected will be used to refine 
messages and improve the usefulness of products as well as aid consumer 
understanding of current Dietary Guidelines for Americans and 
MyPyramid-related materials (OMB No.: 0584-0535, Expiration Date 6/30/
2009).

DATES: Written comments on this notice must be submitted on or before 
August 3, 2009.

ADDRESSES: Comments are invited on (a) whether the proposed collection 
of information is necessary for the proper performance of the functions 
of the agency, including whether the information will have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information, including the validity of the 
methodology and assumptions used; (c) ways to enhance the quality, 
utility and clarity of the information collected; and (d) ways to 
minimize the burden of the collection of information on those who are 
to respond, including the use of appropriate automated, electronic, 
mechanical, or other technological collection techniques or other forms 
of information technology.
    Comments may be sent to Carole Davis, Director, Nutrition Guidance 
and Analysis Division, Center for Nutrition Policy and Promotion, U.S. 
Department of Agriculture, 3101 Park Center Drive, Room 1034, 
Alexandria, VA 22302. Comments may also be submitted via fax to the 
attention of Carole Davis at 703-305-3300 or via e-mail to 
[email protected]. Comments will also be accepted through 
the Federal eRulemaking Portal. Go to http://www.regulations.gov and 
follow the online instructions for submitting comments electronically. 
All written comments will be open for public inspection during regular 
business hours (8:30 a.m. to 5 p.m. Monday through Friday) at the 
Center for Nutrition Policy and Promotion's main office located at 3101 
Park Center Drive, Room 1034, Alexandria, Virginia 22302.
    All responses to this notice will be summarized and included in the 
request for Office of Management and Budget approval. All comments will 
also become a matter of public record.

FOR FURTHER INFORMATION CONTACT: Requests for additional information 
should be directed to Carole Davis at 703-305-7600.

SUPPLEMENTARY INFORMATION:
    Title: Generic Clearance for the Development of Nutrition Education 
Messages and Products for the General Public.
    OMB Number: 0582-0523.
    Expiration Date: January 31, 2010.
    Type of Request: Revision of a currently approved information 
collection.
    Abstract: The Dietary Guidelines for Americans, issued jointly by 
the U.S. Departments of Agriculture and Health and Human Services, are 
the cornerstone of Federal nutrition policy and form the basis for 
nutrition education efforts of these agencies. The U.S. Department of 
Agriculture's CNPP develops and promotes nutrition education materials 
to help consumers understand and use the Dietary Guidelines for 
Americans as well as MyPyramid, the tool designed to help consumers 
implement the Dietary Guidelines. Additional materials (hard copy and 
electronic) are used to help consumers understand and use the Dietary 
Guidelines, many of which may be geared toward various special 
population groups. Publications and web materials that have become 
obsolete since the release of the 2010 Dietary Guidelines for Americans 
and MyPyramid will also need to be updated and replaced. With the 
increased prevalence of overweight and obesity in the United States, it 
has become increasingly important to communicate clear and useful 
nutrition education information related to the Dietary Guidelines on 
food choices, weight, and physical activity. The USDA has had the lead 
administrative responsibility for the 2010 Dietary Guidelines revision 
process from which new messages and materials will be developed, 
including a new consumer bulletin.
    Educational messages and products in support of the Dietary 
Guidelines for Americans and MyPyramid will be developed by the Center 
for Nutrition Policy and Promotion. They may include:
    1. Messages and products related to the 2010 Dietary Guidelines for 
Americans that help consumers make healthier food and physical activity 
choices;
    2. Enhancement of the MyPyramid Web site to include additional 
components such as updated nutrition and physical activity personalized 
tracking and other interactive tools as well as consumer and 
professional support materials;
    3. Materials relaying the 2010 Dietary Guidelines for Americans and 
MyPyramid for special population groups that might be identified; and
    4. New policy, messages, materials, and tools that might be 
developed as a result of the 2010 Dietary Guidelines for Americans 
revision process.
    The products for these initiatives will be tested using qualitative 
consumer research techniques, which may include focus groups (with 
general consumers, educators, students, etc.), interviews

[[Page 26362]]

(i.e., intercept, individual, diads, triads, usability testing, etc.) 
and Web-based surveys. Participants being tested will provide 
information regarding the clarity, understandability, and acceptability 
of the messages and products during the developmental process and 
during the final product development stage.
    Affected Public: Individuals and Households.
    Estimated Number of Respondents: 57,000.
    Estimated Number of Responses per Respondent: One.
    Estimated Time per Response: 12.63 minutes.
    Estimated Total Annual Burden on Respondents: 12,004 hours.

                                                               Estimation of Burden Hours
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                                                                                            (e) Est. total
                                                                                                annual
        (a) Affected public                (b) Survey        (c) Number of   (d) Frequency   responses per   (f) Hours per     (g) Total
                                          instruments         respondents    of responses     respondent       response      burden (fxg)
                                                                                                 (dxe)
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Reporting Burden
                                     Focus Group Screeners        7,500.00            1.00        7,500.00            0.25        1,875.00
                                     Interview Screeners..        7,500.00            1.00        7,500.00            0.25        1,875.00
                                     Focus Group Screeners          500.00            1.00          500.00            2.00        1,000.00
                                     Interview............          500.00            1.00          500.00            1.00          500.00
                                     Web-based Collections       20,000.00            1.00       20,000.00            0.25        5,000.00
Individuals & Households...........  Confidentiality             21,000.00            1.00       21,000.00            0.08        1,753.50
                                      Agreement.
                                                           ---------------------------------------------------------------------------------------------
    Total..........................  .....................       57,000.00            1.00       57,000.00           32.00       12,003.50
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    Dated: May 26, 2009.
Robert C. Post,
Acting Executive Director, Center for Nutrition Policy and Promotion, 
U.S. Department of Agriculture.
[FR Doc. E9-12748 Filed 6-1-09; 8:45 am]
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