[Federal Register Volume 74, Number 59 (Monday, March 30, 2009)]
[Notices]
[Pages 14129-14130]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E9-6938]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-09BG]


Proposed Data Collection Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-639-5960 
and send comments to Maryam I. Daneshvar, CDC Acting Reports Clearance 
Officer, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an e-mail 
to [email protected].
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should be received 
within 60 days of this notice.

Proposed Project

    Field Test of Communication and Marketing Variables for Health 
Protection--New--National Center for Health Marketing/Coordinating 
Center for Health Information Service (NCHM/CCHIS), Centers for Disease 
Control and Prevention (CDC).

Background and Brief Description

    CDC does not have a mechanism to assess and monitor the health 
communication and marketing components of health protection. While CDC 
does evaluate specific health communication and marketing programs and 
projects, the common elements rooted in communication and marketing 
theories and constructs are not identified across programs and 
projects, nor frequently compared after the fact to ascertain the 
underlying factors and dynamics that inform and shape individual and 
group behaviors and actions. The purpose of this project is to develop 
a core set of communication and marketing constructs to inform CDC 
health protection programs and projects as well as track population-
level changes over time.
    CDC seeks a flexible platform that can be adapted to explore a wide 
range of health protection behaviors and inform communication and 
marketing efforts across CDC program areas. The survey platform 
underlying this field test is based on the People and Places framework 
(Maibach et al., 2007; http://www.biomedcentral.com/1471=2458/7/88), 
and incorporates key constructs from health behavior theories and 
communication models to illustrate how personal and environmental 
factors may influence behavior. This platform offers the flexibility to 
develop survey items to assess a specific health topic (e.g., pan/
seasonal flu, natural hazards, bioterrorism, etc.) while simultaneously 
relying on a standardized set of core underlying social-psychological 
and communication constructs.
    The proposed data collection is to conduct a field test of the 
survey instrument focusing on the core communication and marketing 
constructs for health protection behaviors. The field test survey will 
be administered to a purposive sample of 1,500 respondents. Two modes 
of administration will be tested, telephone (both landline and cell) 
and self-administration via the Web. The telephone survey will be 
conducted in three metropolitan areas. The Web survey will use an on-
going national consumer panel.
    Rather than representative random sampling from the population, the 
sampling is purposive, designed to reach subpopulations of those who 
are vulnerable from a health protections perspective and those who have 
low health literacy, that is, difficulty accessing and/or understanding 
health messages. Therefore, included in the target groups are the 
elderly, who may be somewhat isolated and for whom health messages may 
be confusing; people of low socioeconomic status, whose level of 
education can be a barrier to comprehending and following health 
messages; and persons not fluent in English, for whom innovative ways 
of communicating health messages may be necessary. For this 
nonprobability sample, telephone respondents will be recruited through 
commercial lists that optimize reaching specific subpopulations. 
Members of the general population will be surveyed as well in order to 
provide a benchmark for the subpopulations of interest. Web respondents 
will be recruited through an existing national consumer panel.
    CDC will use the field test data to assess continuity of response 
patterns within each of the subgroups and to determine differences in 
administration time. In addition to subgroup population differences in 
attitudes, beliefs, and health behaviors, CDC will use the data to 
examine item-level mode effects, regional differences, and 
administrative/logistical barriers to guide the design of core measure 
surveys for other health protection behaviors.
    There is no cost to respondents other than their time to complete 
the survey.

                                        Estimated Annualized Burden Hours
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                                                                     Number of    Average burden
                   Respondents                       Number of     responses per   per response    Total burden
                                                    respondents     respondent      (in hours)      (in hours)
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Screener........................................          15,000               1            2/60             500
General Population Survey.......................             750               1           18/60             225
Elderly Survey..................................             250               1           18/60              75
Low SES English Survey..........................             250               1           18/60              75
Hispanic (in-language) Survey...................             150               1           18/60              45
Chinese (in-language) Survey....................              50               1           18/60              15

[[Page 14130]]

 
Vietnamese (in-language) Survey.................              50               1           18/60              15
                                                 ---------------------------------------------------------------
Total...........................................          16,500  ..............  ..............             950
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    Dated: March 16, 2009.
Maryam I. Daneshvar,
Acting Reports Clearance Officer, Centers for Disease Control and 
Prevention.
 [FR Doc. E9-6938 Filed 3-27-09; 8:45 am]
BILLING CODE 4163-18-P