[Federal Register Volume 74, Number 2 (Monday, January 5, 2009)]
[Notices]
[Page 297]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E8-31375]


=======================================================================
-----------------------------------------------------------------------

DEPARTMENT OF HEALTH AND HUMAN SERVICES

[Document Identifier: OS-0990--New]


Agency Information Collection Request. 60-Day Public Comment 
Request

AGENCY: Office of the Secretary, HHS.
    In compliance with the requirement of section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995, the Office of the Secretary (OS), 
Department of Health and Human Services, is publishing the following 
summary of a proposed information collection request for public 
comment. Interested persons are invited to send comments regarding this 
burden estimate or any other aspect of this collection of information, 
including any of the following subjects: (1) The necessity and utility 
of the proposed information collection for the proper performance of 
the agency's functions; (2) the accuracy of the estimated burden; (3) 
ways to enhance the quality, utility, and clarity of the information to 
be collected; and (4) the use of automated collection techniques or 
other forms of information technology to minimize the information 
collection burden. To obtain copies of the supporting statement and any 
related forms for the proposed paperwork collections referenced above, 
e-mail your request, including your address, phone number, OMB number, 
and OS document identifier, to [email protected], or call 
the Reports Clearance Office on (202) 690-6162. Written comments and 
recommendations for the proposed information collections must be 
directed to the OS Paperwork Clearance Officer at the above e-mail 
address within 60-days.
     Proposed Project: Evaluation of the Parents Speak Up National 
Campaign (PSUNC): National Media Tracking Surveys. OMB No. 0990-NEW-
Office of Public Health and Science, Office of Population Affairs, 
Office of Adolescent Pregnancy Programs
     Abstract: The OS proposes to conduct a national media tracking 
survey as part of the Parents Speak Up National Campaign. The U.S. 
Department of Health and Human Services (USDHHS) launched the Parents 
Speak Up National Campaign (PSUNC) in June 2007. This national public 
education campaign is designed to encourage parents of pre-teens and 
teens to talk to their children early and often about waiting to have 
sex. The campaign includes public service announcements (PSA) and print 
advertisements that guide parents to the 4parents.gov Web site.
    The specific aim of this study is to determine the effectiveness of 
the PSUNC messages by measuring parents' awareness of, reactions to, 
and receptivity to specific PSUNC advertising. In partnership with 
Knowledge Networks, an online panel based on a random-digit-dial sample 
of the full United States population, a probability baseline sample 
will be selected of 2,000 parents of children aged 10 to 14.
    Key research questions include changes in the following outcomes: 
Perceived risks from teen sexual activity, perceived susceptibility, 
attitudes towards teen sexual activity, self-efficacy to talk to their 
child, outcome efficacy, perceived value of delayed sexual activity, 
and parent-child communication about sex. Parents will self-administer 
the questionnaire at home on personal computers.

                                                       Estimated One-Year Annualized Burden Table
--------------------------------------------------------------------------------------------------------------------------------------------------------
                                                                                                        Number of      Average burden
             Forms (if necessary)                      Type of respondent             Number of       responses per       hours per       Total burden
                                                                                     respondents       respondent         response            hours
--------------------------------------------------------------------------------------------------------------------------------------------------------
 Fall 2009 Media Tracking Survey (unretained    Parents of children ages 10-14..             1,000                 1             24/60               400
 for follow-up).
 Fall 2009 and Spring/Fall 2010 Media Tracking  Parents of children ages 10-14..            1,000*                 2             24/60               800
 Surveys (retained for follow-up).
                                               ---------------------------------------------------------------------------------------------------------
     Total....................................  ................................             2,000  ................  ................             1,200
--------------------------------------------------------------------------------------------------------------------------------------------------------
* Subset of original 2,000 collected for Fall 2009 Media Tracking Survey.


Mary Oliver-Anderson,
Office of the Secretary, Paperwork Reduction Act Reports Clearance 
Officer.
 [FR Doc. E8-31375 Filed 1-2-09; 8:45 am]
BILLING CODE 4150-03-P