[Federal Register Volume 73, Number 222 (Monday, November 17, 2008)]
[Notices]
[Pages 67867-67868]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E8-27245]


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FEDERAL COMMUNICATIONS COMMISSION


Public Information Collection Requirement Submitted to OMB for 
Review and Approval, Comments Requested

November 12, 2008.

SUMMARY: The Federal Communications Commission, as part of its 
continuing effort to reduce paperwork burden, invites the general 
public and other

[[Page 67868]]

Federal agencies to take this opportunity to comment on the following 
information collection, as required by the Paperwork Reduction Act of 
1995, Public Law 104-13. An agency may not conduct or sponsor a 
collection of information unless it displays a currently valid control 
number. No person shall be subject to any penalty for failing to comply 
with a collection of information subject to the Paperwork Reduction Act 
(PRA) that does not display a valid control number. Comments are 
requested concerning (a) whether the proposed collection of information 
is necessary for the proper performance of the functions of the 
Commission, including whether the information shall have practical 
utility; (b) the accuracy of the Commission's burden estimate; (c) ways 
to enhance the quality, utility, and clarity of the information 
collected; and (d) ways to minimize the burden of the collection of 
information on the respondents, including the use of automated 
collection techniques or other forms of information technology.

DATES: Written Paperwork Reduction Act (PRA) comments should be 
submitted on or before December 17, 2008. If you anticipate that you 
will be submitting comments, but find it difficult to do so within the 
period of time allowed by this notice, you should advise the contacts 
listed below as soon as possible.

ADDRESSES: Direct all PRA comments to Nicholas A. Fraser, Office of 
Management and Budget, via Internet at [email protected] 
or via fax at (202) 395-5167 and to Cathy Williams, Federal 
Communications Commission, Room 1-C823, 445 12th Street, SW., 
Washington, DC or via Internet at [email protected] or 
[email protected]. To view a copy of this information collection request 
(ICR) submitted to OMB: (1) Go to the web page http://www.reginfo.gov/public/do/PRAMain, (2) look for the section of the Web page called 
``Currently Under Review,'' (3) click on the downward-pointing arrow in 
the ``Select Agency'' box below the ``Currently Under Review'' heading, 
(4) select ``Federal Communications Commission'' from the list of 
agencies presented in the ``Select Agency'' box, (5) click the 
``Submit'' button to the right of the ``Select Agency'' box, (6) when 
the list of FCC ICRs currently under review appears, look for the title 
of this ICR (or its OMB control number, if there is one) and then click 
on the ICR Reference Number to view detailed information about this 
ICR.''

FOR FURTHER INFORMATION CONTACT: For additional information or copies 
of the information collection(s), contact Cathy Williams at (202) 418-
2918.

SUPPLEMENTARY INFORMATION:
    OMB Control Number: 3060-0174.
    Title: Sections 73.1212, 76.1615 and 76.1715, Sponsorship 
Identification.
    Form Number: Not applicable.
    Type of Review: Extension of a currently approved collection.
    Respondents: Business or other for-profit entities; Individuals or 
households.
    Number of Respondents/Responses: 23,215 respondents; 1,711,990 
responses.
    Estimated Time per Response: 0.0011 hours to 0.2011 hours.
    Frequency of Response: Recordkeeping requirement; Third party 
disclosure requirement; On occasion reporting requirement.
    Total Annual Burden: 224,971 hours.
    Total Annual Cost: $31,818.88.
    Nature of Response: Required to obtain or retain benefits. The 
statutory authority for this information collection is contained in 
4(i), 317 and 507 of the Communications Act of 1934, as amended.
    Confidentiality: No need for confidentiality required.
    Privacy Impact Assessment(s): No impact(s).
    Needs and Uses: 47 CFR 73.1212 requires a broadcast station to 
identify the sponsor of any matter transmitted for consideration. 47 
CFR 76.1615 states that, when a cable operator engaged in origination 
cablecasting presents any matter for which consideration is provided to 
such cable television system operator, the cable television system 
operator, at the time of the telecast, shall identify the sponsor. For 
both sections, for advertising commercial products or services, the 
mention of the sponsor's name or product, when it is clear that the 
mention of the product constitutes sponsorship identification, is all 
that is required. In the case of television political advertisements 
concerning candidates for public office, the sponsor shall be 
identified with letters equal to or greater than four (4) percent of 
the vertical height of the television screen that airs for no less than 
four (4) seconds.
    47 CFR 73.1212 and 76.1715 state that, with respect to sponsorship 
announcements that are waived when the broadcast/origination cablecast 
of ``want ads'' sponsored by an individual, the licensee/operator shall 
maintain a list showing the name, address and telephone number of each 
such advertiser. These lists shall be made available for public 
inspection.
    47 CFR 73.1212 states that, when an entity rather than an 
individual sponsors the broadcast of matter that is of a political or 
controversial nature, the licensee is required to retain a list of the 
executive officers, or board of directors, or executive committee, 
etc., of the organization paying for such matter in its public file.

Federal Communications Commission.
Marlene H. Dortch,
Secretary.
[FR Doc. E8-27245 Filed 11-14-08; 8:45 am]
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