[Federal Register Volume 73, Number 217 (Friday, November 7, 2008)]
[Notices]
[Page 66276]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E8-26553]


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OFFICE OF NATIONAL DRUG CONTROL POLICY


Paperwork Reduction Act; Notice of Intent To Collect; Comment 
Request

AGENCY: Office of National Drug Control Policy (ONDCP).

ACTION: ONDCP provides opportunity for public comment concerning the 
collection of information gathered for the purpose of developing and 
tracking anti-drug advertising for the National Youth Anti-Drug Media 
Campaign.

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SUMMARY: This action proposes the renewal of three existing data 
collection instruments used in the production of ONDCP's National Youth 
Anti-Drug Media Campaign advertising and Media Campaign tracking.

SUPPLEMENTARY INFORMATION:

I. Purpose

    The National Youth Anti-Drug Media Campaign is in the process of 
renewing three data collection instruments. These data collection 
instruments--pre-production qualitative (or ``focus group'') testing of 
creative advertising concepts (OMB 3201-0011), pre-broadcast 
quantitative (or ``copy'') testing of developed advertising (OMB 3201-
0006) and a tracking study to measure advertising effectiveness (OMB 
3201-0010)--are critical to the continuity and improvement of the Media 
Campaign and are key contributors to the downturn in drug abuse.
    Type of Collections: OMB 3201-0011--Qualitative Research--Focus 
groups; OMB 3201-0006--Copytesting--15-minute mall intercept 
interviews; OMB 3201-0010--Tracking Study--15-minute mall intercept 
interviews.
    Title of Collection: See above.
    Frequency: OMB 3201-0011--Qualitative Research--Quarterly; OMB 
3201-0006--Copytesting--Quarterly; OMB 3201-0010--Tracking Study--
Weekly.
    Affected Public: Teenagers and adult influencers of teenagers.
    Estimated Burden: OMB 3201-0011--Qualitative Research--$11,600; OMB 
3201-0006--Copytesting--$16,500; OMB 3201-0010--Tracking Study--
$21,000.

II. Special Issues for Comment

    ONDCP especially invites comments on: (a) Ways to enhance 
information quality, utility, and clarity of the collection 
instruments; and (b) ways to ease the burden on respondents, including 
the use of automated collection techniques or other forms of 
information technology.
    Comments: Address comments within 60 days to Mark Krawczyk, 
Executive Office of the President, Office of National Drug Control 
Policy, Washington, DC 20503; by e-mail at [email protected]; or, 
by fax at (202) 395-0858. For further information, contact Mr. Krawczyk 
at (202) 395-6720.

    Signed in Washington, DC, on November 3, 2008.
Daniel R. Petersen,
Assistant General Counsel.
[FR Doc. E8-26553 Filed 11-6-08; 8:45 am]
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